Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have landed in legal trouble for endorsing Vimal Pan Masala. The Jaipur district consumer disputes redressal forum has sent them notices, along with the chairman of JB Industries, which manufactures Vimal Gutkha. They must appear before the forum on March 19.
Consumer Forum Issues Notice
Jaipur resident Yogendra Singh Badiyal filed the complaint, alleging that the advertisement misleads consumers. The ad claims that each grain of pan masala contains saffron. It features the tagline: “Dane dane mein hai kesar ka dum” (Each grain has the strength of saffron). Consumer forum chairperson Gyarsilal Meena and member Hemlata Agarwal issued the notice after reviewing the complaint.
Allegations of False Advertising
The petitioner pointed out that saffron costs around ₹4 lakh per kg, while a pan masala pouch with tobacco costs only ₹5. He argued that the product cannot possibly contain real saffron, not even its fragrance. He accused the brand of misleading people to increase sales.
Accusations Against Actors and Manufacturer
The complaint alleges that the actors are spreading false claims about saffron in the product. It also states that JB Industries profits while consumers risk serious health issues like cancer. The petitioner accused the company of deliberately misleading the public through deceptive advertising.
Legal Action Awaits
With the hearing set for March 19, all eyes are on how the actors and the company respond to the allegations.
