As the festive season approaches, the demand for ghee has surged, prompting popular dairy brand Amul to address concerns regarding counterfeit products in the market.
The company recently issued a public advisory on social media, cautioning consumers about the circulation of fake Amul ghee, specifically in one-litre refill packs, which the company has not produced for over three years. Amul’s advisory highlights that “unscrupulous agents” are distributing adulterated ghee, urging customers to be vigilant.
To combat this issue, Amul has introduced a “duplication proof” carton pack designed to prevent adulteration.
The advisory stated, “This is for your kind information that fake and spurious Amul ghee is being packed and distributed in the market by a few unscrupulous agents.”
The post included images comparing real and counterfeit packaging to help customers identify the genuine product.
The advisory added, “Amul has stopped manufacturing its 1 Litre Refill Ghee pack from more than three years and has switched over to the Duplication Proof carton pack. The new Amul ghee pack Duplication Proof carton helps to prevent any form of adulteration and is packed using highly sophisticated aseptic filling machines at our state-of-the-art ISO certificate diaries. Amul ghee is also available in Tin, Pouch and Jar packaging formats.”
Issued in Public Interest by Amul pic.twitter.com/1dsJw4aTcW
— Amul.coop (@Amul_Coop) October 22, 2024
The new packaging features sophisticated aseptic filling machines from Amul’s ISO-certified facilities. In addition to the duplication proof cartons, Amul ghee is also available in tin, pouch, and jar formats.
Customer reactions to the advisory varied. One user inquired, “Is there any official website of Amul from where the products can be bought directly?”
As a consumer we can buy products like ghee etc. directly from Amul. Is there any official website of Amul from where the products can be bought directly?
— vg (@37_vg59874) October 26, 2024
Another mentioned, “I always buy Amul ghee in jars.”
A grateful customer commented, “OMG! Thank you. Have used the fake pack thinking the carton design changed.”
OMG! Thank you. Have used the fake pack thinking the carton design changed.
— मैंAnitaIA&AS (@anitashahakella) October 22, 2024
However, some users expressed frustration, with one stating, “Amul should have withdrawn the remaining packages from the market and sold them in a totally different look. How do they expect the public to scrutinise everything?”
Amul should have withdrawn the remaining packages from the market and sold them in a totally different look. How do they expect the public to scrutinise everything – we trust the brand and buy it, little realising that it might be spurious
— m Sharma (@monshaa) October 26, 2024
Others noted online delivery platforms where counterfeit Amul ghee was being sold.
