Former US President Donald Trump is gearing up for his third Republican nomination, aiming to attract more nonwhite voters who largely rejected him in 2020. Recent polls by the AP-NORC Center show that about 7 in 10 Black Americans and half of Hispanic Americans still view him unfavorably. Although these groups’ opinions of Trump have improved slightly since 2021, they remain largely negative.
Trump’s campaign hopes to build support among Black and Hispanic Americans, even as President Joe Biden’s popularity declines among these groups. However, it’s unclear if Biden’s waning appeal is benefiting Trump.
Trump’s approval ratings have stayed steady, with about 6 in 10 US adults holding unfavorable views of him, similar to early 2021. Even legal challenges in 2024 did not significantly change public opinion. Throughout his presidency, his average approval rating was 41%, never exceeding 50% in Gallup polls.
Among Hispanic adults, around half view Trump negatively, though his favorability has ticked up slightly since early 2021. Despite claims of Hispanic support, Trump’s appeal seems consistent across different demographics within this group.
Similarly, Trump faces substantial disapproval among Black adults, with about 7 in 10 expressing negative views. While sentiment has softened a bit since early 2021, both Black men and women share similar opinions of him. Younger Black Americans under 45 are somewhat more open to Trump, though a majority still hold unfavorable views.
Meanwhile, President Biden’s approval among Black Americans has dropped from 8 in 10 at the start of his term to about 6 in 10 currently. The surveys conducted in June 2024 sampled 1,115 and 1,088 adults respectively, drawn from NORC’s AmeriSpeak Panel representing the US population.
