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Storytelling: A Purpose to Disseminate Vital Messages

Since the wave of digitalization, the internet has become a tremendous force that has influenced every aspect of our lives. We have become Aladins of the world, where social media and smartphones play the Genie who brings us whatever we desire. While the occurrence of the internet has enabled us to enter the digital or […]

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Storytelling: A Purpose to Disseminate Vital Messages

Since the wave of digitalization, the internet has become a tremendous force that has influenced every aspect of our lives. We have become Aladins of the world, where social media and smartphones play the Genie who brings us whatever we desire. While the occurrence of the internet has enabled us to enter the digital or virtual era, the ability to focus on the verbal form has gone astray. This is where storytelling, which used to rely heavily on verbal communication, has witnessed a paradigm shift.

Storytelling has been woven into the fabric of human existence since the dawn of civilization. It’s the pavement to share words of wisdom, care for memories, and sail through the complexities of life. However, with the rise of digital distractions and shortened attention spans, storytelling has become a lost art. Many people nowadays prefer quick bits of information over soaking up lengthy, enveloping narratives. This shift has resulted in a loss of depth and connection in our conversations, as well as a diminished grasp of storytelling’s inspirational, educational, and unifying power.
Here, let’s delve into the significance of bringing back the art of storytelling in our modern culture to disseminate vital messages:

Stories as Timeless Mentors
The moral pillars of life are constructed based on understanding derived from simple yet entertaining stories. They are the batons that are passed from one generation to another, carrying fundamental lessons, traditions, and cultural values to abide by. We all still remember in our unconscious minds the tales of heroes and heroines, the fables and folklore that captivated our imaginations. Narratives are the depositories of guiding thumb rules along with wisdom to navigate through moral dilemmas and societal intricacies.

Education Wrapped in Narrative
Stories have the ability to be incorporated as educational tools to teach crucial life lessons. They weave intricate webs of societal observations, fostering critical thinking and empathy. The process of breaking down and understanding complex human experiences becomes altogether easier. Thus, passing through the myriad facets of society.

Evolution of Storytelling
Over time, the art of storytelling has witnessed a transformation. The experience has now captured the eyeballs of the target audience, with interaction and participation happening at the shows. Yet, amidst this evolution, the traditional practice of oral storytelling risks being overshadowed. Its reinstallation and efforts to keep it alive have become pivotal to safeguarding the cultural heritage and wisdom embedded within.

The Universal Language of Stories
Age, culture, and time are core elements of the story platter in the civilizations. It’s the elongated thread that acts as a catalyst to interconnect generations, contributing to unity and highlighting the rich cultural heritage. The responsibility of keeping these narratives alive is a collective one. Kickstart the mission of keeping the values intact by listening, cherishing, and passing on the lively tales through the ages.

The Contemporary Relevance of Storytelling
The significance of storytelling is intact in the sphere designed by technology and advances. Stories offer glimpses into the human experience, helping us understand each other better and make sense of the world around us. The essence of humanity is reflected in the shared essence of the modern and traditional worlds.

Reviving the Ancient Wisdom
Preserving storytelling isn’t just a choice; it’s imperative to safeguard our cultural heritage and guide our future. Stories encapsulate our collective experiences, values, and aspirations as a society. They echo sentiments that bind us together as a human race, reminding us of our origins and shared journey through time.

Embracing the Storytelling Legacy: Serving as a Channel for Wisdom and Cultural Values
In the contemporary era where rapid information is a paramount requirement, the art of storytelling has fallen short of its intended purpose. Yet, storytelling has always been an important aspect of human culture, functioning as a vehicle for wisdom and cultural values.

These stories serve as timeless mentors, passing down essential lessons from one generation to the next. Additionally, stories act as educational tools, encouraging critical thinking and empathy. To ensure the continuity of cultural legacy and wisdom in the changing environment of storytelling, efforts must be made to preserve oral traditions. As a result, today, embracing the art of storytelling is no longer a choice; it is a necessary step in safeguarding our collective wisdom and bringing the art of
storytelling back to life.

The author is an Ms. Sushmita Singha, Co-founder, Udaipur Tales

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