A heart-warming trend has swept across TikTok in the United States, where people are placing money inside baby food packets at supermarkets to help struggling mothers. Known as the “She Deserved the Purse” trend, thousands of TikTok users are participating and sharing their videos of this uplifting act of kindness.
The trend began with a viral photo shared by TikTok user Danesha Gonzalez. While shopping, Gonzalez noticed an expensive purse placed in the baby products section of a store. She uploaded the image with the caption, “She deserved the purse.”
The caption symbolized the sacrifices mothers make while raising their children, often putting their own desires and needs aside. Gonzalez’s post struck a chord with viewers, amassing over 20 million views. Many found the photo relatable, recognizing the everyday struggles of motherhood.
With rising living costs in the U.S., the post inspired a social media initiative to show empathy and support for mothers. TikTok users started placing dollar bills and gift cards inside baby food and diaper packets, creating viral videos of their random acts of kindness. These videos highlighted the financial hardships faced by many mothers.
One of the most popular videos was by TikToker Julia Knapp (@julieknapppp), who explained the significance of the phrase “She Deserved the Purse.” Her video garnered over 1.3 million views and 84,000 likes, contributing to the trend’s momentum.
Another viral clip by TikToker @tabithaswatosh showed her placing money in baby products at a Target store, with the video receiving over 9 million views and 39,000 comments.
The trend’s growing popularity shows the powerful role social media can play in fostering empathy and support. By leaving money or gift cards in baby products, TikTok users are encouraging a movement to help mothers in need while raising awareness about the struggles many families face.
What began as a simple observation of the sacrifices made by mothers has now blossomed into an online movement, reminding the world of the importance of kindness and community.
