Having recognized the importance of offering diverse and engaging content to its viewers, QYOU Media India, in an endeavor to further strengthen its presence in the Connected TV space, announces that it has entered a partnership with Bollywood Hungama to launch a new Connected TV channel in Q4 of 2023 called BH Live TV Powered by QYOU Media.
The new channel marks the addition of Bollywood content to QYOU Media India’s multi-genre FAST channels content library. Combining the power of both companies in the world of social media with the long-standing status of Bollywood Hungama as the world’s most widely visited Bollywood portal, the channel will feature all news and gossip surrounding the world of Bollywood and the Indian entertainment business.
BH Live TV will be available on the Q Play+ app along with leading Connected TV platforms including Samsung TV Plus, Amazon Fire TV, Xiaomi, TCL, One Plus, and other Connected TV (CTV) brands. The addition of this new channel strengthens the network’s growing list of channels in the emerging FAST (Free Ad Supported TV) channel ecosystem, marking a significant milestone for QYOU Media India, as it bolsters its commitment to delivering top-quality, entertaining content to its diverse and ever-growing audience base.
The driving impetus for the partnership is the explosive growth of the global CTV (Smart TV) industry which has also begun to expand its impact in India in recent years. The India CTV (Smart TV) market has tripled in size in the last 18 months with homes using CTV expected to grow to 60 million by 2025. While still relatively nascent in India in terms of television ad spend, the CTV industry globally is now responsible for generating $25.9 billion in ad revenue in 2023 according to Group M’s midyear forecast.
With the introduction across CTV platforms of AI-driven recommendation engines, Automatic Content Recognition (ACR), and overall data-fueled TV performance, the CTV industry is expected to dominate television viewership and ad revenue growth going forward. In the last year, over 90% of all televisions sold in the country of India were Smart TVs.
Speaking on the launch of BH Live TV, Krishna Menon, COO, QYOU Media India said, “We aim to curate channels that cater to the varied interests of our audiences, and the collaboration with Bollywood Hungama is a fantastic addition to our portfolio. With this new channel, we aim to further solidify our position in the CTV space and continue providing unparalleled entertainment experiences.”
