Actor Anil Kapoor has recently made headlines by turning down a lucrative advertisement deal with a paan masala brand, joining fellow actors Allu Arjun, Kartik Aaryan, and Yash in this principled stance. According to Pinkvilla, Kapoor’s decision was motivated by a sense of responsibility towards his fans, particularly in light of health concerns surrounding such products. Reports suggest that the endorsement offer was worth ₹10 crore, but Kapoor opted out, prioritizing public health over financial gain.
This move follows a growing trend among celebrities who are increasingly mindful of the products they endorse. Kapoor’s decision is particularly noteworthy given that other major stars like Akshay Kumar and Shah Rukh Khan faced public criticism for their associations with paan masala brands in the past. Kumar eventually announced his disassociation from such advertisements, expressing his commitment to social responsibility.
Kartik Aaryan has also spoken out against endorsing paan masala and similar products. In an interview with The Lallantop, Aaryan emphasized his discomfort with such endorsements, stating, “I can’t say who is right or wrong, but I try to refuse these things as long as I can.” Currently, Aaryan is busy promoting his upcoming film Bhool Bhulaiyaa 3, alongside stars like Madhuri Dixit and Vidya Balan.
Allu Arjun, known for his roles in films like Pushpa, has consistently avoided endorsing tobacco and paan masala brands. Reports indicate that he turned down a significant offer for brand placement in his movies, reiterating his personal values over financial gain.
Yash, another major name in the film industry, also declined a multi-crore deal with a paan masala brand. His management agency stated that they wish to align with brands that share a conscience, reflecting Yash’s commitment to positive messaging.
Former Union Minister Smriti Irani has shared her experience of turning down a paan masala ad, despite the financial benefits it could have brought. Irani emphasized her responsibility as a public figure, stating, “Can you imagine someone trying to make them feel like family suddenly selling paan masala?”
This emerging trend among celebrities reflects a growing awareness of public health and the impact of their endorsements. Stars like John Abraham and Ammy Virk have also pledged never to endorse harmful products, emphasizing the importance of making responsible choices.
As more celebrities take a stand against endorsing products that may harm public health, it signals a potential shift in the entertainment industry. This movement encourages others to prioritize their influence and make conscientious decisions that resonate with their audiences.
