NewJeans, the rising K-pop sensation, is making waves once again despite ongoing disputes between their agency, Hybe, and its subsidiary, Ador. The globally adored girl group recently starred in a high-profile ad for Apple’s iPhone 16 Pro, delivering a powerful message: “capture your vibe.” This new campaign has sparked excitement among fans and further solidified NewJeans’ influence on both the fashion and tech worlds.
The five-member group, consisting of Minji, Hanni, Danielle, Haerin, and Hyein, has once again captivated their fans with their stylish appearance in an SK Telecom commercial for the iPhone 16 Pro. This ad is part of an ongoing collaboration between NewJeans and Apple, following previous promotional work for the iPhone 14 and iPhone 15 Pro.
Because of newjeans I’m going to buy iPhone 16 pro
— ban hee soo |💙🩷💛💚💜 (@soyamoyas) September 13, 2024
In the ad, the group gathers for a photo shoot but appears to be missing a professional camera. The message is clear: with the advanced camera features of the iPhone 16 Pro, they don’t need one. Fans quickly shared their enthusiasm online. “NewJeans is Korea’s face! How are they promoting Apple and iPhones for three years straight?” one user commented. Another praised their sustained popularity, despite ongoing controversy.
As pre-sales for the iPhone 16 kick off in South Korea, observant fans noticed what they believe to be a show of support for NewJeans on Apple’s official Korean website. During the presentation of the new AirPods, the name “Hee Soo’s AirPods” appeared in the Bluetooth connection. This name struck a chord with NewJeans’ fans, also known as “Bunnies,” as it refers to Ban Hee Soo, a character from the group’s “Ditto” music video, which symbolizes their fandom. Moreover, the AirPods Max displayed the title “Natural’s AirPods Max,” which fans interpreted as a nod to NewJeans’ track “Supernatural.”
Many fans viewed these subtle details as a symbolic gesture of support from Apple Korea during NewJeans’ tumultuous period.
Despite the internal tensions between Hybe Labels, BTS’ mentor Bang Si Hyuk, and Min Hee Jin, former CEO of Ador, BTS member Jungkook has publicly shown his support for NewJeans. On September 14, Jungkook shared two posts on his dog Bam’s Instagram account that many believe were directed toward the ongoing controversy involving NewJeans. While he didn’t name the group explicitly, his captions, “Artists are not guilty” and “Don’t use them,” were widely interpreted as backing NewJeans. BIGHIT MUSIC, BTS’ label, later confirmed that Jungkook’s messages were indeed a display of support for the younger K-pop group.
As the feud between Hybe and Ador continues to unfold, NewJeans has remained resilient, using their collaboration with Apple as a platform to demonstrate their growing global influence. Their latest iPhone 16 Pro ad has only heightened the excitement surrounding their brand, proving that their popularity and impact remain untouched by the surrounding controversy.
