In a bold campaign ad for Kamala Harris, a woman confidently casts her vote for the Democratic candidate while her husband wrongly assumes she is voting for Republican Donald Trump. The 30-second clip, narrated by actress Julia Roberts, carries the tagline, “What happens in the booth, stays in the booth,” sparking strong reactions from Trump supporters.
The advertisement, funded by a religious nonprofit organization, depicts a couple arriving at a polling station wearing baseball caps emblazoned with the American flag, commonly associated with Trump supporters. As the wife shares a knowing glance with another female voter before selecting Kamala Harris, the voiceover assures viewers, “You can vote any way you want, and no one will ever know.” The husband then inquires, “Did you make the right choice?” to which the wife confidently replies, “Sure did, honey.”
The ad has drawn criticism from Trump’s camp, with the former president calling it “stupid” and questioning the notion of a wife not revealing her vote to her husband. On conservative media platforms, some commentators have likened a secret vote for Harris to infidelity, with former Republican House Speaker Newt Gingrich labeling the ad as indicative of the Harris campaign’s perceived corruption.
The intense reactions to the ad underscore the competitive nature of the current presidential race, characterized by a significant gender gap. According to a recent NBC poll, there is a remarkable 34-percentage point difference in voting intentions between men and women, with Harris holding a 16-point lead among female voters while Donald Trump leads by 18 points among men.
Harris’s campaign has actively focused on mobilizing women, particularly in light of the Supreme Court’s 2022 decision to strike down the federal right to abortion, which has amplified concerns about reproductive rights. Political experts have noted that this election is emblematic of a broader clash between traditional masculinity, often represented by Trump, and the progressive policies of Kamala Harris that resonate with contemporary gender roles.
Prominent figures, including former Republican congresswoman Liz Cheney, have voiced support for Kamala Harris, suggesting that many voters may choose to keep their preferences private. Cheney asserted that a significant number of individuals, regardless of gender, might enter the voting booth and ultimately vote for Harris, despite not openly expressing their intentions.
Former First Lady Michelle Obama echoed this sentiment, emphasizing the importance of women’s voices and reminding them that their votes are confidential. The Harris campaign’s strategy to appeal to “secret” voters is not limited to women; it has also released an ad featuring male voters casting their ballots for her while concealing their choices from their Trump-supporting friends.
The ongoing debate surrounding this advertisement reflects the intense stakes of the upcoming election, as both candidates seek to secure every possible vote in what promises to be a historic and closely contested race.
