According to the official reports of Celebrity Brand Valuation 2023, former Indian skipper Virat Kohli has once again regained the brand value and makes a great comeback after beating Bollywood stars like Shah Rukh Khan and Ranveer Singh.
As per the reports revealed by Kroll, the brand value of cricketer Virat Kohli is $227.9 million and has moved bollywood actor Ranveer Singh to the second place with a brand value of $ 203.1 million. After giving massive back to back hits like ‘Jawaan’ and ‘Pathaan’ Shah Rukh Khan ranks third in this race with $120.7 million. Other bollywood celebrities such as Akshay Kumar, Alia Bhatt, Deepika Padukone are also in top 10 list. A noteable rise of Kiara Advani is also seen as she jumps ranking from 16 to 12 in the list. After five years, Katrina Kaif has entered the list of India’s most valued celebrity brands.
The overall brand value of top 25 celebrities in 2023 is estimated at $1.9 billion. The brand value of celebrities are based on their earning level from product endorsements, that includes full fledged investments, digital appearances.