CaterNinja is India’s First and one-of-its-kind digital platform that provides “Catering as a Service”
In a world driven by technology and influenced by digitalization, there is a tectonic shift in the socialising paradigm across India. For a long time, people have thronged to restaurants and pubs to socialise and have a good time. However, the true essence of socialisation is now getting lost in these loud and public spaces where groups are left longing for more intimacy and privacy. This, in turn, has led to the rise of micro-gatherings—smaller, more close-knit social parties where people can truly connect.
This transformational shift has largely been made possible with the advent of digital food delivery platforms. Fuelled by this desire for stronger connections and a sense of community, people today are moving away from crowded restaurants and pub gatherings to more intimate social gatherings within familiar confines. However, at present, most of the food delivery platforms are designed in a way which do not provide patrons a product and service that can match what is being offered in typical restaurants – leading to people having to choose between convenience or comforts. This is where digital catering platforms with a gamut of products and services tailored and customised for different patrons across locations can step in. Through user-friendly interfaces and a vast selection of customisable menus, the online catering service platforms empower customers to curate a dining experience that is tailored to their guest list and preferences whilst enjoying the occasion in the comfort and intimacy of their homes / offices.
According to the Catering Services Market Report 2023–2029, the global catering services market size is estimated to have reached a valuation of USD 141.5 billion in 2022, accelerating at a CAGR of 5.6% between 2023 and 2029. So, what exactly is driving this surge in online catering services? Let’s unravel the benefits of innovative catering solutions provided by market players to customers.
Convenience at Your Fingertips
One of the key driving forces behind the growing popularity of online catering services is the convenience of getting everything done. In today’s hectic schedule and stress-laden work environment, the last thing one needs is the additional stress of hosting a party—one of the key reasons why people initially went out to dine. However, the emergence of on-demand and online catering solutions has proved to be a major game-changer for both customers and the industry.
With innovative solutions at the helm, online catering is alleviating the burden of planning, shopping, and cooking for their customers. With just a few clicks, customers can not only schedule timely deliveries but also choose from pre-portioned or ready-to-serve food items. Furthermore, customers, based on their requirements, can also opt for add-on services like live counters, bartenders or servers. This, in turn, enables them to focus on what truly matters: spending quality time with their guests.
Bespoke Menu to Satisfy Every Palate
Unlike traditional caterers that hitherto offered pre-fixed packages and restricted menus, a truly digital catering service provider enables customers to create bespoke menus. This allows customers to choose from a diverse range of cuisines, dietary options (including vegan and gluten-free options), and portion sizes—a value-added offering that ensures there is something to satisfy every palate.
Memorable Catering Experience
Organising a social gathering at home has never been as easy and hassle-free as it is today, all thanks to digital catering options available. Apart from curating a customised menu, hosts are empowered to reflect on their personal style and the theme of the party with appealing glassware and crockery. This means that you no longer have to worry about risking your own expensive cutlery sets at a busy house party. With a wide range of options to choose from, customers can pick the crockery of their choice and bring the fine dining experience right into their homes. By adding this special touch, online caterers enable their customers to make their social gatherings more memorable.
Redefining the Social Gatherings
In the modern era of the hospitality industry, where customers are seeking a personal touch and an unforgettable experience, micro catering service has become more than just a convenient way to satisfy the food cravings of guests. Today, it remains a key contributor to thriving micro-communities and continues to redefine social gatherings and house parties with its innovative solutions. By fostering a sense of community, offering unmatched personalisation, and providing cost savings to hosts, online catering platforms are transforming the way we connect and celebrate in the comfort of our own homes.
As a market leader in India’s digital catering revolution, CaterNinja offers some industry estimates for the Indian market, according to them, the urban household catering market size in India stands at a staggering $12 billion, with a minimum 2 orders (across birthdays, anniversary, festivals and other social gatherings) per household per year. These numbers are a basic indicator of the growing popularity of house parties,—a trend that is here to stay. Hence, going forward, the rapidly-growing online catering space will continue to grow with innovation and customer-centricity at the heart of their operations. As people become more eco-conscious, sustainability will remain a focus for online caterers as they prioritise eco-friendly packaging and minimise food waste.
The author is the CEO of CaterNinja.
