Home is more than just a physical structure; it is a sanctuary, a refuge where you can be yourself. Home is the culmination of years of hard work, sacrifice, and steadfast commitment for most of you. When creating your haven, every minute detail holds importance, and no aspect should be overlooked.
While discussions about home renovation or decor often revolve around the more visible elements, such as furnishings, colour schemes, and interiors, some unsung heroes play a crucial role in enhancing the overall experience of a home. Among these overlooked elements are windows—portals that not only allow natural light to come in but also serve as gateways to the outside world. Windows are more than mere functional components; they are an integral part of a home, influencing the overall aesthetic of your personal space. And very importantly, the safety of your home from harsh elements outside- cyclones, rains, pollution, noise and many others.
What should be your preferred material for the perfect window?
When it comes to choosing the material for your windows, the decision should be based on both aesthetics and durability. The fenestration today market is saturated with unorganised players offering low-cost and poor-quality products which are not tested nor do they offer any warranty; hence, it becomes crucial to prioritise quality over affordability.
Over the years, the window industry has undergone a transformative evolution, gradually shifting from wood towards uPVC (unplasticized polyvinyl chloride) and now towards aluminium windows. This shift is driven by the increasing demand for durability, energy efficiency, and weather resistance, especially given the changing weather conditions, like cyclones becoming more prevalent.
Over recent years, aluminium has gained prominence as the preferred choice of material for windows in India. Infact, Aluminium is the material of choice for windows globally- because it is light weight with immense stregnth (remember it is used in aeroplaces) and so Aluminium windows. But that’s not all. At Eternia, we have taken the properties of Aluminium a step ahead with creation of Duranium. Duranium is an innovative aluminium alloy developed by Hindalco, the world’s leading aluminium manufacturer.. Duranium acts as the key differentiator and mark of superiority over other windows.
Why choose Duranium windows?
Developed with cutting-edge technology, duranium boasts unparalleled strength. A recent study by IIT Delhi on A combined experimental and numerical analysis framework for the design of aluminum windows found that Duranium delivery superior performance vs 6063 aluminium alloy conventionally used in windows. This study was published in April 2024. Its high wind-load resistance ensures that your windows can withstand cyclonic winds, safeguarding your home and loved ones. Moreover, its exceptional dent resistance guarantees that your windows will remain pristine and undamaged. Duranium’s allure extends beyond its strength; it is the epitome of elegant design. They are remarkably lightweight, sleek, and effortlessly easy to maintain.
Duranium’s capability lies in its ability to facilitate expansive window designs, allowing you to embrace outdoor beauty while basking in the warmth of natural light. Perhaps the most compelling attribute of Duranium is its commitment to sustainability. As an eternally recyclable metal, aluminium, as well as duranium, offer an eco-friendly solution to the growing concerns about the ecological impact of construction materials. By choosing duranium windows, you are investing in the longevity of your home and contributing to the environment. Embrace the future of window technology with duranium, a material that transcends mere functionality, making your windows timeless and sustainable.
The Way Forward
The fenestration industry is witnessing massive shifts, and customers are looking for products that are durable and energy efficient while being extremmly sleek and accommodate huge sizes.While traditional materials may seem like a cost-effective choice in the short term, they often fall short in terms of long-term performance, energy efficiency, and sustainability as well as sleekness and sturdiness. Duranium combines cutting-edge technology with eco-friendliness to create windows that are sleek, sturdy, and sizeable.
Nehal Bazari, Head-Marketing, Eternia, Hindalco Industries Limited, an Aditya Birla Group
