In a notable shift from traditional wedding practices, an Indian engagement ceremony recently featured an unexpected twist—food was ordered online from Swiggy. This departure from the norm, where large teams of halwais or caterers typically handle the catering, has caught significant attention.
An X user, Susmita, shared a striking image of the event, showing a Swiggy delivery partner unloading plastic boxes of food into a tent set up for the celebration. The image quickly went viral, prompting Swiggy to respond with a playful comment encouraging the couple to also consider ordering their wedding food through their platform.
They ordered food online for an engagement ceremony?? Bhai I have seen everything 😭😭 pic.twitter.com/v4szxFg4pM
— Susmita (@shhuushhh_) August 4, 2024
Swiggy’s response highlighted the novelty of the situation: “No one has used our Crazy Deals better than these guys. Shaadi ka khana bhi humse mangwa lena,” referring to the idea of ordering wedding meals online.
no one has used our Crazy Deals better than these guys 😭😭 shaadi ka khana bhi humse mangwa lena 🥰 https://t.co/XIo2z2TnYX
— Swiggy Food (@Swiggy) August 4, 2024
The unique approach sparked a flurry of comments from X users, who shared humorous takes on the modernized wedding planning. Some joked about other unconventional arrangements, such as booking an Uber for the baraat or ordering religious items online.
Every Halwai after watching this pic.twitter.com/OYvd0GBA5g
— Colourholos (@paanipaaaa) August 4, 2024
Every halwai after watching this pic.twitter.com/77UbdIuPAt
— Trisha (@Sochtee_hai) August 4, 2024
This development marks a potential new trend in Indian wedding practices, as couples increasingly explore digital solutions for various aspects of their celebrations.
