Bharatiya Janata Party (BJP) spokesperson Shehzad Poonawalla has shared a picture with spiritual leaders, highlighting the party’s latest campaign slogan, “Ek Rahenge Toh Safe Rahenge.” The viral image features Poonawalla wearing a T-shirt with Prime Minister Narendra Modi’s photo and the slogan, alongside prominent figures like Baba Ramdev and Bageshwar Baba.
In Divine Company…
With a message that’s imprinted not just on my T Shirt but also my heart..Ek Rahenge Toh Safe Rahenge.. pic.twitter.com/nk7utiYtL7
— Shehzad Jai Hind (Modi Ka Parivar) (@Shehzad_Ind) November 12, 2024
The slogan “Ek Rahenge Toh Safe Rahenge” aligns with the BJP’s ongoing campaign pitch, which includes the slogan “Baatein Toh Kaatein,” aimed at stressing the importance of unity. This messaging has become central to the BJP’s strategy in the lead-up to the Maharashtra Assembly elections scheduled for November 20, with results expected on November 23. The slogan has been adopted by key BJP leaders, including PM Modi and Uttar Pradesh Chief Minister Yogi Adityanath, during their rallies in Maharashtra and Jharkhand.
At a recent rally in Jharkhand, Prime Minister Narendra Modi took aim at the Congress and its leadership, accusing them of trying to disrupt unity among Scheduled Tribes (ST), Scheduled Castes (SC), and Other Backward Classes (OBCs). Modi alleged that the Congress intended to “seize reservations through malicious intent,” urging voters to stay united. He emphasized, “Ek rahenge toh safe rahenge,” reinforcing the party’s campaign narrative of unity as a safeguard against division.
The BJP’s aggressive messaging with slogans like “Baatein Toh Kaatein” has reportedly caused discomfort among some of its Mahayuti allies, who advocate for a united Maharashtra rather than a divisive rhetoric. This internal tension has led to the emergence of the counter-slogan, “Ek Hai Toh Safe Hai,” within the coalition, emphasizing the importance of solidarity ahead of the crucial assembly polls.
During an election rally in Garhwa’s Bhawnathpur, Uttar Pradesh Chief Minister Yogi Adityanath echoed the slogan “Ek Rahenge Toh Safe Rahenge,” warning voters about the dangers of division. He accused the Jharkhand Mukti Morcha (JMM)-led coalition government of transforming Jharkhand into a “dharmashala” (shelter) for illegal Rohingya and Bangladeshi immigrants. Adityanath criticized the ruling government for fostering corruption, lawlessness, and exploitation of natural resources, reinforcing the BJP’s narrative of unity against external threats.
The Maharashtra Assembly elections, seen as a critical contest, are set to take place on November 20 across all 288 constituencies. With campaigning intensifying, the BJP is doubling down on its unity-focused slogans as part of its strategy to appeal to voters across caste and community lines. Counting of votes is scheduled for November 23, with the results likely to have significant implications for the state’s political landscape.
As the campaign rhetoric heats up, the BJP’s message of “Ek Rahenge Toh Safe Rahenge” seeks to resonate with voters concerned about division and instability, positioning unity as the cornerstone of its electoral pitch.
