The Indian startup named Bharat Agri’s business lessons received wholesome praise from famous industrialist Anand Mahindra.
The founder received praise, when he recounted the story of his best-selling product the mining torch. Reacting to Siddharth Dialani’s post, Anand Mahindra called an ‘object lesson in how entrepreneurial opportunities arise.’
He lauded the young businessman for attending to his customer’s needs.
What’s The Story Behind Mining Torch?
It all started, when Bharat-co founder shared a post about how hands-free torches became a best-seller in their platform.
As per Dialani, his team noted the consecutive increase in torches sale on Bharat Agri. Despite torches not being an agricultural product, they were shocked by the surge in orders.
Later, he spoke to some farmers, and he got to know, that farmers utilize torches at night during power cuts.
Their team went one step ahead and asked, in what manner, they can help the farmers? In response, farmers suggested, that they want hands-free torch, so that they can utilize their both hands while farming.
Taking this feedback, BharatAgri introduced a ‘mining torch’, which can be strapped to the forehead.
As per Siddharth Dialani, the mining torch later became a top-selling product in their category. Their rechargeable mining torch stands at Rs.₹779.
Take a Look At The Post
We were observing that torch sales were picking up consistently on the BharatAgri platform.
We were intrigued as this is not an agricultural product, so we didn’t anticipate this.
Our team decided to speak to a few farmers. They mentioned that they get 3 phase electricity at… pic.twitter.com/CaZjz8t02t
— Siddharth Dialani (@siddharth_iitm) April 13, 2024
Anand Mahindra Praises Siddharth Dialani
Amazed by the story, Anand Mahindra lauded Siddharth Dialani for attending to his customers.
He further added, despite being in Agri business for many years, he didn’t know about this requirement.
Concluding his post, the seasoned industrialist said, that even though AI might learn consumer patterns, but the rules of business will always remain same.
Check the tweet
This is an object lesson in how entrepreneurial opportunities arise.
You may not always be able to anticipate customer needs far in advance.
You have to keep your ears to the ground, keep your eyes open and look for telltale SIGNS of an evolving need.
You then have to swoop in… https://t.co/A23X6kvZtY
— anand mahindra (@anandmahindra) July 11, 2024
