In a recent interview with The Wall Street Journal Magazine, Apple CEO Tim Cook, the leader of one of the world’s largest tech companies, admitted to not knowing about a basic iPhone feature. During a rapid-fire segment, journalist Ben Cohen asked Cook about his habits and preferences related to Apple’s products, leading to a surprising moment.
When Cohen asked Cook, “What’s the best name of a group chat?” the Apple CEO appeared puzzled.
“I don’t name them. Do you name yours? Interesting. I may take that on,” Cook responded, revealing that he wasn’t aware people could name their iMessage group chats. His baffled reaction resembled that of someone being asked an alien question—definitely not expected from the head of a tech giant like Apple.
Taking Cohen’s suggestion in stride, Cook quickly implemented it into his daily life. In his next meeting, he proudly announced that he named a group chat with his college roommates as “Roommates,” demonstrating his willingness to adopt new ideas, even if they’re as simple as renaming a chat.
Beyond the lighthearted moment, the Wall Street Journal profile offered insight into Cook’s day-to-day habits. Cook revealed that he starts his mornings at 4 a.m., immediately checking his iPhone to catch up on emails, sales reports, and global market trends. Staying informed about where business is shifting helps him stay on top of the company’s operations.
Once his workday begins, Cook’s focus turns to fitness. He works out daily, tracking his progress using his Apple Watch while listening to classic rock through his AirPods.
When it comes to his tech habits, Cook makes use of almost every Apple product. He spends his work hours on a MacBook Air, MacBook Pro, and iMac. On the go, his iPad Pro is his preferred device. As for Cook’s leadership mantra? He summed it up simply: “Every day, every product.”
Cook emphasized the importance of focus in his role, stating that Apple’s success lies in its ability to say “no” to good ideas to make room for great ones. His leadership strategy revolves around prioritizing innovation and ensuring the right product is delivered at the right time.
