Video marketing is no more a new concept in the market, many of your competitors have been using it for a couple of years now. You can use video marketing for your small businesses as a powerful tool, all you need is to opt for the best video editor, which fulfills all your requirements and is budget-friendly. So if you are new to this, don’t worry, it is no more a complex and expensive affair.
All you require is some planning and creativity for creating fantastic marketing videos that will attract your viewers. In addition, you should know that the rate at which people are consuming videos is growing tremendously, therefore, using video marketing for small businesses can be one of the best strategies for increasing sales.
Benefits of Video Marketing for small businesses
Investing in video marketing can have various benefits for small businesses. Let us have a look at some of the significant reasons-
Brand awareness
If you do video marketing effectively, it can aid in raising brand awareness. You need to know that over a billion users watch more than 250 million hours of video every day. By this, you can easily make out how powerful video marketing is; therefore, it can help create wonders when it comes to increasing brand awareness and sales.
The retention of videos is better than text, so using videos can be a great way to let people know about your brand and product.
An excellent method to acquire information
People these days have less patience and shorter attention spans as compared to the previous generations. Therefore, you need to keep in mind that the videos you create should be short and crisp.
Also, if people are given an option to watch a five-minute blog or two-minute video, more than 90% will opt to watch a video. As per the customer’s views, watching videos is the best way to acquire information because it gives them a better insight and a more refined view of the product.
Increases online presence
Videos can help increase the online presence of small businesses as in today’s time, it is difficult to survive without an online presence. With the help of video marketing, you will be able to make your online presence better by creating engaging and entertaining content which is easier for the customers to consume.
Videos persuade the potential customers to take the next step, such as clicking on the subscription link, visiting your website, and maybe they make a purchase as well. If people like your video, they might spread it to the world by clicking on the share button.
Increases your click-through rate
If you also wish to boost your click-through rate, you will have to include videos in your email marketing campaigns as well. However, do not embed the video in the email, as it might get filtered into the customer’s spam folder.
Instead, it is recommended to put a thumbnail to the video, and the customers will be able to click on it directly. It will take them straight away to your website or landing page; it is genuinely one of the best ways of boosting the click-through rate.
Helps you rank higher
Undoubtedly, with the help of video marketing, your business can rank higher on search engines. Google is the largest search engine, and if you add videos to your website, it will increase your ranking on Google. This will naturally increase the traffic on your website and boost your business.
Think like a customer, have you gone to the second page of Google for searching any product or query. So, if you are somewhere on the second or third page of Google, it does not matter as the response will be less. Create exciting and engaging videos to increase your ranking and get more leads.
Increases Social Media Engagement
In today’s time, social media management plays a vital role in promoting your product. It can make or break your audience, if they like your video, they will share it with their friends, but if they don’t like it, that can have a negative impact.
Therefore, create videos according to different social media platforms as that can increase the reach, plus the customers will be able to connect with your brand emotionally.
Helps promote trust
The great part of videos is that they can help communicate emotions really well. As a small business, it is vital for you to make a personal connection with your audience, as that is the best way to create trust. It is not easy to instill trust in your potential customers, but once it is created, your brand will really benefit from it.
For inculcating trust among your audience, you can create various kinds of videos such as testimonial videos, how-to-videos, videos from the CEO, etc. All this can help create confidence among your customers about the product.
Increases the understanding of the product
There are a few products that cannot be explained well with an image or text. With such kinds of products, it is always essential to create a product demo video. In this way, the audience will be able to understand the product better before they make the final decision.
You can also create an explainer video; in this, you can explain to the customers how it solves the problem, features, assembling it, different usage of the product, etc. Create one for your business and see how it boosts sales.
Budget-friendly tools
Do not spend too much on buying expensive tools. Just opt for a camera with at least a 1080p, some good lights, a free video editor, and you are good to go.
Tells a story that connects
You should have a compelling story so that when the viewers see the video, they feel emotionally connected to your product or brand. The best way of doing this is by contacting your existing customers and asking them to record the experience of the product.
For example, if you own a furniture business, ask them to create a small video stating its quality, uniqueness, comfort, durability, etc. This will evoke confidence among viewers when they see happy customers talking about your brand, team, and product.
Conclusion
Use these video marketing tips for your small business to help increase brand awareness, online presence and make your product viral. In fact, choose an online video editor carefully by looking at your requirements and budget, do not just go for the one that you think is trending.