When you enter the world of digital advertising, it can be mind-boggling due to the various methods and platforms available. Finding the right starting point can be like searching for a needle in a haystack. You will encounter phrases like CPC ad networks, search engine optimization, PPC bidding, and many more which may leave you confused about what to pick. Read this article to know more about the different digital advertising methods and how you can boost your business using one or more of these methods.
But, before that, if you are wondering if digital marketing is a good idea, here are a few statistics that will answer your question. In 2019, about 49% of users used Google to find a product. B2C online sales are likely to touch $4.5 trillion by 2021. “Near Me” queries grew by 200% in 2017-18. Still curious? You can search the internet to get more statistics to confirm that your decision to step into the digital marketing world to boost sales is the right one. So, let’s begin with understanding the different tools at your disposal to improve your business.
Search Engine Optimization (SEO)
SEO is probably the most talked-about when it comes to online advertising. Why SEO? When customers search for a product, they are likely to click on any of the top five results and not scroll below that. SEO improves your website content so that your site’s ranking improves on various search engines. By incorporating trending keywords, you can ensure that your business is listed among the top few and get more hits. You can improve your SEO ratings by churning original and relevant content constantly so that your site rakes in more traffic.
CPC Ad Networks
Cost-Per-Click (CPC) is when you use paid advertising. Every time a user clicks on your ad, you will pay for it. This method is usually used synonymously with Pay-Per-Click (PPC); this method is highly effective as paid ads get better engagement and interaction than organic traffic. Ideally, your CPC should be about 20% of your revenue, and a 5:1 acquisition cost is considered acceptable.
Social Media Advertising
Platforms such as Instagram, Facebook, Twitter, Pinterest, and other similar sites have billions of users, meaning billions of potential leads. You can create your audience profile based on categories such as age, gender, location, interest, behaviors, that are relevant to your business. This enables you to reach the intended audiences with your advertisements. Think about a garage sale. You advertise the sale, and those interested will show up. Similarly, you create an audience profile and promote it on social media, and those interested will show up. Social media advertising is low-cost compared to other digital ad networks, but requires you to post regularly to remain relevant.
You can provide relevant and helpful information to customers through blogs, videos, infographics, and any other online format while indirectly advertising your business. By sharing information that is useful and fresh, you can instill trust among your potential clients. You can establish your business as reputable and authoritative. With this image to back you up, you will be able to market your business better. Content marketing can be time-consuming, but it was found that companies got four times more traffic when they posted about sixteen times a month than those that posted fewer.
Last but not least, your website’s design plays a vital role in your online advertising strategy. Your website is the core of your business. All advertising efforts will lead customers to your website, where they will browse through your offerings and place an order. Therefore, when you focus your attention on digital marketing, you should consider your website design. The landing page is the first impression of your business and should be designed to hold the customer’s interest by building trust.
Keep it fresh, relevant, and latest to gain customer trust. About 94% of users report certain design elements on a website can put off customers. Therefore, investing in website design using professional help can be a prudent strategy.
Marketing your business online to boost sales is highly recommended in this age of social distancing. Consumer attention spans are reducing, and you need to tweak your advertising efforts to ensure that you can grab their attention before it moves on. CPC ad networks, SEO, social media, and other online advertising methods can take your business to new heights. Armed with this information, you can pick one or more methods mentioned above to improve sales.
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7 Reasons to Start Using SEO for Your Company’s Website
When it comes to promoting your company website, there are many options available. SEO is one option that is often overlooked but can be highly effective. It is the process of optimizing your website to rank higher in search engine results. It can be done through various methods such as keyword research, link building, and content creation. SEO can be a complex and time-consuming process, but it is well worth the effort when you see the results. If you are still not convinced, here are seven reasons to start using SEO for your company website.
One way to increase website traffic is to improve your website’s visibility in search engine results. It can be done through SEO. By optimizing your site for specific keywords, you can rankhigher in search engine results pages (SERPs). It will give your website more exposure and make it more likely for people to find and visit your site. You can expect better brand awareness and more website visitors with increased visibility. And that’s something that any company would want to achieve.
SEO is not just about improving your visibility in search engine results. It’s also about improving the user experience on your website. When you optimize your site for SEO, you will make it easier for users to navigate and find the information they are looking for. And that can lead to higher engagement rates and lower bounce rates. But if you don’t know anything about SEO, you might inadvertently make your website more difficult to use. That’s why it’s essential to work with an SEO agency that can help you improve the user experience on your site.
SEO can help you generate more leads for your business. When people search for your products or services, your website will appear in the search results. And if you have a well-optimized website, you will be more likely to get higher click-through rates and conversions. More leads mean more opportunities to close sales and increase revenue. Therefore, SEO is a great way to boost your lead generation efforts and take your business to the next level. As a result, you’ll get more out of your marketing budget and see a higher return on investment (ROI).
When you rank higher in search engine results, people will see your website as more credible and trustworthy. They will be more likely to do business with you because they believe you are an industry authority. SEO can help you build credibility and trust with your target audience. By providing relevant and high-quality content, you can establish yourself as an expert in your field. And that can go a long way in building trust and credibility with potential customers.
If you are not using SEO, your competition is. And that means they are already ahead of you in the search engine results pages. So if you want to catch up and get ahead of them, you need to start using SEO for your company website. It’s important to note that SEO is not a one-time thing. It’s an ongoing process that you need to commit to seeing the results. But if you are willing to put in the time and effort, SEO can help you get ahead of your competition and take your business to the next level.
At the end of the day, SEO is all about boosting your bottom line. When you rank higher in search engine results and generate more leads, you can increase your sales and revenue. It can be a great way to boost your company’s bottom line and achieve your business goals. The more you invest in SEO, the more you will be able to get out of it. But even a small SEO budget can go a long way in helping you achieve your business goals. So, start boosting your revenue today with SEO and see excellent results for yourself.
You might be thinking that SEO is just another expense for your business. But in reality, SEO can help you save money on advertising. When you rank higher in search engine results, you will get more organic traffic to your website. And that means you will be able to lower your paid advertising costs. SEO is an investment that can pay for itself in the long run. So if you’re looking for a way to save money on your marketing budget, SEO is a great option.
SEO is a powerful tool that can help you achieve your business goals. But it’s important to remember that SEO must be part of your overall marketing strategy. It’s not a one-time thing but rather an ongoing process. So if you’re serious about taking your business to the next level, start using SEO today!
What Makes a Company and It’s Products Stand Out
What Makes a Company and It’s Products Stand Out by people or owners who start new companies; he’s looking for an answer to his question, Logo or Business Sticker and Label or just strong relations? There are many factors in keeping your business ahead of the competition and standing. One of the most vital things is the competition for the company. Because competition develops both you and your opponents, and provision to the contrary the misunderstood, it’s an advantageous thing.
Apart from these, having a corporate logo has a significant impact on both your company and products being sold and standing.
Primarily Create Your Own Sticker and Business Labels
The logo will be the first thing that attracts attention to a company. That’s why your logo needs to be very corporate and professional. For this you can Create Your Own Sticker and reflect your original thoughts. This means that you are constantly competing for your customer’s interest. To succeed in today’s competitive market, you need to stand out.
In this context, identity directly affects consumer perception and decisions. If you don’t have an Business Labels, it means you don’t exist in the consumer’s eyes, and then a good design makes the brand more permanent in people’s minds. So first, don’t take this to underestimate, and combine your logo with your imagination to rise.
Create Logo Labels and a Brand Business Label in 5 Steps
As a communications tool, the logo appears in many different ways in front of consumers and other businesses, including on the company’s products, website, annual report, business card. A company’s Logo Labels, however, must be very specific and must stick to some rules. Therefore follow 5 steps to make a logo that correctly represents the a brand Business Label;
It must be a true reflection of company positioning and promise
Differentiate the company from its competitors
It should be easy to distinguish and be able to relate to the customer
It should be based on a strong and creative idea, carrying a piece of you
It must be available in various formats and shapes
In addition to these, your company logo must be completely unique and directly reflects your company.
Business Stickers Abstract Symbol, Visual Reference or Make Custom Stickers?
Business Stickers can be depicted as a product or service sold, as well as abstract bit design. Includes descriptive logo, text, or visual design elements for the product or
service that the brand is looking for. For example, Burger King’s logo includes both the word “burger” and the image of hamburger bread, reflecting the brand’s message to the consumer at first glance.
However, it is not the same for McDonalds, another fast-food chain known as his burger. The logo does not include design elements that describe the type of product and service sold here. A company can choose both ways in line with its own identity and strategy. What’s important is to Make Custom Stickers that can connect with people emotionally. This is a symbolic representation of the story produced for a company and so be specific and start working for your a company stand out.
How Can You Name Your Business? Top 3 Types of Business Names You Must Avoid
Your company name is the first thing your customers will notice. So, it will work as the first impression of your company. It’s your first chance to create a meaningful relationship with the customers as well as showcase the core value of the services and products of your company. As people determine the capability of a business within a couple of seconds, you need to ensure your business name is top-notch so that you can develop long-lasting customer loyalty.
The perfect business names are memorable, relevant, clear, and boost the future growth of your company. The name will also help you stand apart from the competitors.
Since choosing the perfect name for your company is dependent on your sensibilities and unique ideas, there are some specific types of business names that you need to avoid. Picking these names might prevent your company from growing and generating revenue. Here are the different types of business names you should avoid.
Too Much Generic Names
One of the most important things business owners need to remember is to choose names that are capable of showcasing the unique products and services of the company. However, if you choose a generic name, it might prevent you from establishing the standout identity of your company.
On the other hand, when the business name you choose is too generic, people let alone your marketing teams won’t be able to use the name to describe the purpose or offerings of your company. Not to mention, generic names will also affect your SEO marketing campaigns. As per Forbes, SEO can provide your company with a competitive advantage. This is why you need to choose business names that will help you stand out from the crowd. Consider the needs of your customers.
Instead of choosing a generic name, make sure you choose something related to the value proposition, services, products, and other aspects of your company.
Names That Are Too Large for Social Media Marketing
The social media marketing campaign is one of the most important parts of modern digital marketing. Even though social media platforms are free and they can help your business to grow, they come with character limits when choosing the username.
If your business name fails to fit into the social media handles, you will have no other choice but to choose a short name for the social media marketing that might not match the actual name of your company. Consequently, your customers won’t be able to recognize your business on social media platforms. This is why you need to choose names that will fit within social media marketing.
If you choose misleading names, you will end up capturing the attention of irrelevant customers. Customers will face problems knowing what your company offers and how they can reap benefits from your offerings.
When you’re choosing the perfect name for your company, you won’t be able to know what your customers and clients will associate with the business name. This is why you need to come up with great company name ideas that are meaningful as per the objectives and offerings of your company.
These are the different types of business names you should avoid. If you’re having problems choosing the perfect name for your business, make sure you contact us.
Remote Video Recording & Production Best Practices
Working from home or remote working is the new trend, even though COVID-19 restrictions are not in place now. Owing to this, remote video recording and production has increased by 135%.
The pandemic forced the production teams to devise new solutions to produce quality content, as most people worked from home set-up. The innovations in video technology also supported the surge in remote video production.
There are many ways in which you can take leverage of remote video production to help your business with video marketing.
Most business-related videos usually focus on a single topic, where users convey a message by speaking directly to the camera. These can be tutorials, webinars, conferences, quarterly reports, how-to explainers, product videos, presentations, and so on.
The most interesting aspect is that the video content does not require big set-ups or filming crew. It can be done using a smartphone or a laptop in a remote environment.
Benefits of recording & producing video remotely
Let us discuss some major benefits of creating videos remotely.
- Safety & Security
Most organizations are looking to create videos while keeping in mind the safe and secure processes to do so. During pandemic (or otherwise), recording a video on site is a challenge from a safety point of view.
The prime concern is to find an isolated, dedicated space that allows uninterrupted recording of the video. Thus, by signing up for remote video production service can address to all their safety concerns.
Apart from complying with other guidelines, the video stream needs to be encrypted. The users can enable remote access using secure a secure VPN connection. In this way, the companies with the highest security requirements can also feel safe.
- Cost Effectiveness
On-site video production can be costly as it requires time and large financial investment. Video shoots can turn out expensive and time-consuming as they require practice, planning and good coordination. The travel time and expenses also inflates the production budget.
On the contrary, remote video production eliminates all these factors as there are no travel costs for the crew. In fact, there isn’t any requirement to hire a crew as user can get access to expertise of remote producers for filming as well as post-production without any extra expenditure.
- Flexibility and Scalability
Remote video production caters to a wide array of sectors such as corporate, education, and government. It is great for remote interviews, hybrid classes, live executive addresses, distance learning and more. The solutions provided by the remote video production companies are also helpful in live broadcasting, live-streaming, recording, and post-production services.
Remote production services can also be customized to the needs of every organization. It can vary from small to large and production equipments can be installed in office space, home, or even conference halls. It all depends upon demand and thus scalability is offered as per unique needs of the users.
- Fast and Efficient
Usually, organizations require video production on a daily basis. Getting video assets from the filming crew can be a lengthy procedure. Therefore, remote video production service is devised for fast-paced daily usage. Less turnaround time and short production periods are ensured by the same, as the processes are streamlined.
Best practices for recording and producing great videos
Let us now explore some best practices for recording and production of great videos.
- Ensure a Good Setup
For a successful video shoot, a good setup is very crucial. When you need a space for remote video production, there are some factors to keep in mind, just like you would do in case of a studio shoot.
Most importantly, you need to check for the video background and cancellation of any background noises which can interrupt the video shoot process. Lighting is another major concern. Study the space lighting to decide whether you are going to use natural light or an artificial one.
Things that need to be checked include:
- Gear and equipment
- Mic and camera
- Internet connectivity
- Video capturing software
- Facing the camera and light
- Save and edit the recorded video
Always save the video for editing or future use. Editing is integral to produce great videos. You can also make videos more interesting by adding graphics, colors and even background music.
- Adding Mixed Media
Mixed media includes things like stock photos, dynamic audio and animation. By adding them, you can make the videos more engaging. It also helps in making the video unique.
- Add interviews and virtual meetings
You can make videos engaging by bringing in thought leaders and adding their interviews or virtual meetings. You must avoid long interviews and ensure that the content remains relevant to your audience. This can be done effectively by sticking to a time frame and sharing the topics or questions beforehand with your audience.
- Make Videos Inclusive
Make it a point to add captions so that your videos can reach a wider audience. Also diversify the line-up of your guest speakers to improve inclusivity for the audience.
Remote video recording tips
- Choose the perfect location for your video. If you are shooting at home, it may present you with some challenges like bad audio or improper background. Work on this before shooting so that everything is sorted out before you start video recording.
- Always face the light for better video results. Adjust the camera angle to get the best light effect.
- If you are using a laptop, keep it at arm’s length.
- You should avoid messy backgrounds. You can use a green screen or else choose a perfect background for your video shoot.
- Consider using headphones with built-in microphone in case you have background noise issues at the place.
- Use accessories that can back your remote video recording.
6 Most Common Call Center Myths Debunked
Many people associate a call center with telemarketers trying to sell you something. Times have changed, and you can now see “scam likely” when the phone rings. Robocalls have become a primary source of telemarketing today and they’re only getting more common. Despite technological innovations, call centers still get mistaken as having a bad reputation.
Today, call centers are essential to providing excellent customer service and support. Many companies use these outside resources to grow and succeed. Unfortunately, misconceptions continue to surround call centers. Once the myths are debunked, you’ll see the real benefits of hiring external help.
People No Longer Call in for Customer Support
With technology at our fingertips, some people think customers prefer using online support. Believe it or not, when someone has a problem, they would rather connect with a person over the phone. The impression that customers first go to chatbots and online forums is untrue.
It requires fewer steps for customers to call a number when contacting a company. Typing an email or filling out an online form takes more time. Customers whose first instinct is to go to a website for support are often in a younger demographic, but many surveys confirm that most people prefer to call in.
Calling customer support provides a faster resolution to problems. When you get a representative on the phone, the reply is quick. Contacting customer service online leaves you waiting for a response. You spend more time checking your phone for an email than if you just called the company.
Call Center Agents Are Not Productive
Call centers invest in their people and spend four to six months training their agents. All representatives have to meet a set of performance standards. A call center answering service prepares their staff and ensures they’re fit for the job. All agents must be ready to provide the best customer service possible.
Call center agents are generally young, have great people skills, and are enthusiastic. Many customer service representatives are hard-working and have a college degree. Salaries for agents are reasonable, around the same amount as a teacher.
Working for a call center can be enjoyable, and management often rewards the employees for good resolution rates. Incentives help retain the agents by providing them with a positive work experience. Creating an optimal environment increases productivity and motivation.
Call Centers Can Be Replaced by Automation
Automation or robots may be the most cost-effective solution, but they aren’t what customers want. Call agents fear that they’ll be replaced with AI or other technology one day, but as it stands, there’s still heavy demand for call centers.
Customers like a personal touch when they call a company with an issue. Talking to a representative on the phone is important to many people. Having a call center lets you foster relationships and build a base of loyal customers.
Automation is a valuable tool for predetermined scenarios that your business often sees. Generating easy access to FAQs, for example, is a great use-case; to maintain customer satisfaction, however, offer a quick option to speak to an agent.
Not an Accurate Representation of Your Company
Call center agents are trained on your brand, so they know how to approach your customers. Representatives are an extension of your company and make operations easier. Working with a call center gives you an invaluable business partnership.
You can provide scripts and guidelines for the agents who speak to your customers. Call center management ensures that the staff follows the dialogue. The customer service representatives will remain on point with your brand’s procedures.
Agents in call centers are trained on your company’s processes, tone, and voice. When customers call, the representatives positively reflect your business. Call centers hire friendly professionals who provide a more personal service.
Call Centers Are Costly
The cost of a call center depends on the demand from your customers. You need to look at how many requests you get a day and the number of employees required. Call centers can provide different skill sets, like a team for tech support.
Large companies with an in-house setup incur higher costs than those leveraging a call center. Outsourcing the work to agents is less expensive than hiring internally. You’ll also save on equipment costs and won’t have to buy phones, headsets, or computers.
All Call Centers Are Offshore
Many people falsely believe all call centers are located outside the United States. This myth makes business leaders shy away from hiring external support. A common fear is that agents may have a culture or language barrier.
In fact, there are plenty of local call centers throughout the United States. You can offer your customers excellent service and a positive experience. Call centers often have bilingual agents available to suit your company’s needs.
Consider Working With a Call Center
Debunking the myths surrounding call centers shows that they offer many benefits. Small and large businesses can focus on growth by outsourcing customer support. Agents spend months training to learn how to serve your company’s needs best.
Working with a call center is much more affordable than people think, and many are based in the U.S. Having a team of agents dedicated to customer service improves business operations. You can vet several call centers and find one that best suits your needs — and more importantly, the needs of your customers.
Groupe ADP, GMR Airports, Airbus, Axens and Safran sign MoU for study on clean aviation fuel
The objective of the study, conducted under the lead and coordination of Groupe ADP and GMR Airports, is to understand and evaluate the demand, the challenges and opportunities of supply, infrastructure and fueling, as well as to prepare a business case for SAF production and use in India for all kind of aviation purposes.
Airport operators Groupe ADP and GMR Airports together with Airbus, Axens and Safran today signed a Memorandum of Understanding (MoU) to conduct a joint study on Sustainable Aviation Fuels (SAF) and their potential in India. The objective of the study, conducted under the lead and coordination of Groupe ADP and GMR Airports, is to understand and evaluate the demand, the challenges and opportunities of supply, infrastructure and fueling, as well as to prepare a business case for SAF production and use in India for all kind of aviation purposes.
SAF is a clean substitute for fossil jet fuels. Rather than being refined from petroleum, SAF is produced from sustainable resources such as waste oils from a biological origin, agri-residues, municipal solid wastes or algae. SAF produced using the most advanced pathways can provide CO2 emission reduction of up to 85% across the entire SAF lifecycle. The aviation sector globally contributes to 2-3% of CO2 emissions as compared to other sectors. In 2009, the aviation industry collectively agreed under the frame of ATAG (Air Transport Action Group) to the world’s first set of sector-specific climate change targets.
These targets include- Carbon neutral growth from 2020 and achieving 50% reduction in carbon emission by 2050 relative to a 2005 baseline. In 2021, the ATAG commitments were modified to aim at Net Zero in 2050, in order to be coherent with current global roadmaps defined in the Paris Agreement with 1.5°C temperature limit scenario.
ATAG has identified SAF as one of the most promising options for this purpose. The International Civil Aviation Organization (ICAO) has also underscored the need for massive deployment of SAF in its work dedicated to LTAG (Long Term Aspirational Goals) recently adopted.
India is the 3rd largest domestic aviation market in the world with a projected annual growth of about 9% going forward, the use of SAF will be a key element to achieve the targets of carbon reduction and net-zero target of the country by 2070, set by Prime Minister Narendra Modi. Looking at the significant role SAF will be playing in the aviation sector, it is important to assess and map the requirements of SAF, feedstock availability, fuel production technologies, logistics systems and airport infrastructure planning at the country’s airports and make them future-ready.
The joint study on SAFs will help the Indian aviation sector in examining all these crucial factors and help the sector gear up for the future. The study will also review the regulations in place and what could be the necessary evolutions to permit the SAF to take off in the operations.
In addition, this study will also evaluate the business model and feasibility of the implementation of a pilot project in an appropriate location in India, which could be taken up in a second phase by the partners. The study will be initiated in the second quarter of 2022 and is expected to be completed within 1 year. It may be further extended based on the agreement of all the parties involved.
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