When you enter the world of digital advertising, it can be mind-boggling due to the various methods and platforms available. Finding the right starting point can be like searching for a needle in a haystack. You will encounter phrases like CPC ad networks, search engine optimization, PPC bidding, and many more which may leave you confused about what to pick. Read this article to know more about the different digital advertising methods and how you can boost your business using one or more of these methods.
But, before that, if you are wondering if digital marketing is a good idea, here are a few statistics that will answer your question. In 2019, about 49% of users used Google to find a product. B2C online sales are likely to touch $4.5 trillion by 2021. “Near Me” queries grew by 200% in 2017-18. Still curious? You can search the internet to get more statistics to confirm that your decision to step into the digital marketing world to boost sales is the right one. So, let’s begin with understanding the different tools at your disposal to improve your business.
SEO is probably the most talked-about when it comes to online advertising. Why SEO? When customers search for a product, they are likely to click on any of the top five results and not scroll below that. SEO improves your website content so that your site’s ranking improves on various search engines. By incorporating trending keywords, you can ensure that your business is listed among the top few and get more hits. You can improve your SEO ratings by churning original and relevant content constantly so that your site rakes in more traffic.
Cost-Per-Click (CPC) is when you use paid advertising. Every time a user clicks on your ad, you will pay for it. This method is usually used synonymously with Pay-Per-Click (PPC); this method is highly effective as paid ads get better engagement and interaction than organic traffic. Ideally, your CPC should be about 20% of your revenue, and a 5:1 acquisition cost is considered acceptable.
Platforms such as Instagram, Facebook, Twitter, Pinterest, and other similar sites have billions of users, meaning billions of potential leads. You can create your audience profile based on categories such as age, gender, location, interest, behaviors, that are relevant to your business. This enables you to reach the intended audiences with your advertisements. Think about a garage sale. You advertise the sale, and those interested will show up. Similarly, you create an audience profile and promote it on social media, and those interested will show up. Social media advertising is low-cost compared to other digital ad networks, but requires you to post regularly to remain relevant.
You can provide relevant and helpful information to customers through blogs, videos, infographics, and any other online format while indirectly advertising your business. By sharing information that is useful and fresh, you can instill trust among your potential clients. You can establish your business as reputable and authoritative. With this image to back you up, you will be able to market your business better. Content marketing can be time-consuming, but it was found that companies got four times more traffic when they posted about sixteen times a month than those that posted fewer.
Last but not least, your website’s design plays a vital role in your online advertising strategy. Your website is the core of your business. All advertising efforts will lead customers to your website, where they will browse through your offerings and place an order. Therefore, when you focus your attention on digital marketing, you should consider your website design. The landing page is the first impression of your business and should be designed to hold the customer’s interest by building trust.
Keep it fresh, relevant, and latest to gain customer trust. About 94% of users report certain design elements on a website can put off customers. Therefore, investing in website design using professional help can be a prudent strategy.
Marketing your business online to boost sales is highly recommended in this age of social distancing. Consumer attention spans are reducing, and you need to tweak your advertising efforts to ensure that you can grab their attention before it moves on. CPC ad networks, SEO, social media, and other online advertising methods can take your business to new heights. Armed with this information, you can pick one or more methods mentioned above to improve sales.