Meta CEO Mark Zuckerberg has announced a new update that will enable WhatsApp users to search for businesses by category or name directly in their WhatsApp UI.
Previously Meta was known as Facebook which bought Whatsapp in 2014. At the WhatsApp Business Summit in Brazil on Thursday, Zuckerberg said the ultimate goal was to enable users to find, message and buy from a business all in the same WhatsApp chat.
The new Business Search feature will be available in Brazil, Indonesia, Mexico and the UK. In order to offer users, an efficient way to get assistance from the small businesses and brands on whatsapp, these new features are introduced.
According to a blogpost, one of the features is ‘Find a Business’ in which one can find a larger brand on WhatsApp using its Application Programming Interface (API) and discover a local merchant (SMB) on WhatsApp.