Why it pays to be a blogger in 2020 - The Daily Guardian
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Why it pays to be a blogger in 2020

Noor Anand Chawla

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This year caused an upheaval in the lives of many, with some faring better than others. People in the digital sphere were better placed to handle the changing scenario, in comparison to those working in more traditional industries. Blogging and its parent genus of content creation, was one of the few industries to witness steady growth and improvement of work conditions during the pandemic.

The Indian blogging industry, in particular, is being shaped into a professionally coveted one, by platforms like Blogchatter. This content creation and marketing community began as a website to connect bloggers with readers. With six years of experience under their belt, they have evolved to offer guidance on effective content creation, imparting knowledge on proven marketing methods and acting as a bridge between brands and bloggers, by curating long-term campaigns for mutual benefit.

As a lifestyle blogger, I have seen the blogging industry grow by leaps and bounds since I first set a foot in the door. In particular, 2020 has been a profitable year for bloggers, for the following reasons:

1. THE RISE OF DIGITAL ADVERTISING

The lockdown sounded the death knell to traditional methods of advertising. With fewer people venturing outdoors, billboards in big cities became redundant; ad-free subscription-based streaming platforms took over television and radio programmes; and print newspapers and magazines struggled to survive. The best option for businesses of all sizes, therefore, was to go digital with their advertisements. Google and other search engines, Facebook, Instagram, LinkedIn and Youtube, are effective advertisement platforms, where bloggers and influencers create and promote brand-sponsored content to sell to a targeted audience.

2. THE GROWTH OF SOCIAL MEDIA CONSUMPTION

Apart from the reasons outlined above, brands are attracted to the ever-increasing numbers of social media users. At first, social media platforms catered primarily to certain age groups and classes of society but all boundaries have been broken in the last few years, making social media platforms available for universal usage. In fact, for many people, the concept of the ‘Internet’ is synonymous with ‘social media’. The increasing social media consumption allows bloggers to explore different outlets and connect to a willing audience, consequently increasing their ability to earn money online.

3. THE BROADENING OF METHODS OF CREATIVE EXPRESSION

The first bloggers emerged in the early to mid-2000s, seeking a safe outlet to vent their feelings or express themselves without cost and effort. Over the years, blogging has evolved in numerous ways, addressing varied needs and introducing path-breaking methods of creative expression. For people who do not enjoy writing, videos and pictures are methods of expressing personal creativity; for those who shy away from the camera but have an expressive voice, podcasts are a viable platform. These mediums are constantly evolving and bloggers can find a platform for themselves, paving the way for them to work with brands on multimedia projects.

4. THE EVOLUTION OF THE DIGITAL AUDIENCE

As established above, social media consumption has grown tremendously and so has the discerning audience consuming digital content. People now seek high-quality material on digital platforms, as opposed to blindly following celebrities and media-endorsed trendy content. This environment is conducive for bloggers to connect with a tailormade audience, further encouraging them to grow on their own terms.

5. THE UPSURGE IN CONSUMPTION OF REGIONAL CONTENT

Indian regional content is a relatively new phenomenon, but has seen a remarkable rise in the last year. It is directly linked with increasing Internet bandwidth and the growth of social media. Content creators and bloggers come in all shapes and sizes, languages, ethnicities and interests. Social media users prefer relatable authenticity over fake promotional content, hence regional players often see a faster growth rate in the digital industry.

Blogging is an evolving profession, which is finally garnering the recognition it truly deserves. A platform like Blogchatter, that has recently revamped its website and redesigned the services offered to bloggers to help them grow, is establishing better industry standards. This new digital-friendly environment allows the blogging community to carve out a unique space for itself. Believe me when I say, there has never been a better time to be a blogger than in 2020!

The writer is a lawyer who pens lifestyle articles on her successful blog www. nooranandchawla.com. She can be found on Instagram @nooranandchawla.

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Lifestyle & Entertainment

DID YOU KNOW THALAPATHY VIJAY IS A BIG TIGER SHROFF FAN?

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MUMBAI: Kollywood superstar Thalapathy Vijay, who celebrated his 47th birthday on 22 June, is a big Tiger Shroff fan. This was revealed a day before his birthday by when a few celebrities like Keerthy Suresh, Anirudh, and Malavika Mohanan gathered on Clubhouse to recall their fond memories with the superstar. During their chat, organised to celebrate Vijay’s birthday, Malavika revealed that Vijay is a big fan of Tiger. 

The ‘Master’ actress revealed, “We had gone to watch the film together as a crew. During the intro scene of Tiger, Vijay got visibly excited and cheered for him shouting, ‘Thalaiva!’ Not many people get to see this fun side of him. He later mentioned to her that he likes the young actor.” Tiger’s father Jackie Shroff has shared screen space with Vijay in 2019’s blockbuster ‘Bigil’. He played a baddie in the film. 

This is quite an interesting revelation about Vijay and we can’t wait to see him work with Tiger.

Meanwhile, Vijay will be seen in director Nelson Dilipkumar’s film titled ‘Beast’. Its first look and title were released recently. Keerthy Suresh, Dhanush and many other actors praised the first look of ‘Beast’ oozing style and swag. 

The film also stars Pooja Hegde, Yogi Babu, Shine Tom Chacko, VTV Ganesh, and Aparna Das. The music is composed by Anirudh Ravichander and the film is backed by Sun Pictures. 

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‘FRIENDS’ STAR JAMES MICHAEL TYLER REVEALS CANCER FIGHT

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WASHINGTON: James Michael Tyler, who starred as Gunther on ‘Friends’, shared that he was diagnosed with Stage 4 prostate cancer and he can no longer walk because of it.

According to Variety, during an interview with a news outlet, Tyler, who played Jennifer Aniston’s coffee shop manager Gunther on ‘Friends’, shared that he was diagnosed with advanced prostate cancer in September 2018 after a routine physical. Tyler said, “I was 56 years old at the time, and they screen for PSA, which is a prostate-specific antigen. That came back at an extraordinarily high number. So, I knew immediately when I went online and I saw the results of my blood test and blood work that there was obviously something quite wrong there.

He further, nearly immediately, my doctor called me and said, “Hey, I need you to come in tomorrow because I suspect that you may have quite a serious problem with your prostate.’”

Tyler was recently seen on the HBO Max special ‘Friends: The Reunion’. While several other characters from the show stopped by to say hello to the core cast in person, Tyler appeared via video conference.

Talking about his experience, he said, “I wanted to be a part of that, and initially I was going to be on the stage, at least, with them, and be able to take part in all the festivities. It was bittersweet, honestly. I was very happy to be included. It was my decision not to be a part of that physically and make an appearance on Zoom because I didn’t wanna bring a downer on it, you know? I didn’t want to be like, ‘Oh, and by the way, Gunther has cancer’.” The actor is undergoing chemotherapy and is urging men to get early screenings to battle it.

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PRIYANKA CELEBRATES NATIONAL SELFIE DAY

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Priyanka Chopra shared her selfie on social media on the occasion of National Selfie Day.  National Selfie Day is celebrated in America. 

Sharing her selfie post, Priyanka wrote in the caption, ‘The only right way to celebrate #NationalSelfieDay’.  Priyanka is seen wearing a white and blue colour top and teamed it up with sunglasses. She adjourned a cool yet elegant look with open hair and pink lipstick.

Priyanka has been in news related to Victoria’s Secret. Victoria’s Secret is all set to give opportunities to female athletes, activists, and entrepreneurs to promote women empowerment. Priyanka’s name was included in this list.

‘The White Tiger’ star was announced as one of the brand ambassadors of Victoria’s Secret. Sharing the news on social media Priyanka wrote, “Representation matters. It’s crucial for us to show everyone all over the world that they matter and are seen! As a founding partner of #TheVSCollective and advisor to the business, this is exactly what I intend to do. It’s been so incredible to see your reactions to yesterday’s announcement. It’s fuelled me further and I am excited to bring about meaningful change at one of the world’s most iconic brands. I’m so proud to be in the company of the Collective of incredible women that will helm this change.” 

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WHY KANGANA WANTS INDIA TO BE RENAMED BHARAT

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kangana-ranaut

MUMBAI: Kangana Ranaut recently took to social media to share why India should be renamed Bharat and what this word means.

Kangana wants India’s name to be changed to ‘Bharat’ . The ‘Thalaivi’ star, who has never shied away from expressing her views on various issues, has shared her take on social media regarding the name ‘India’ and claimed that it was given to our nation by Britishers. Further, in her note, she has explained why it should be changed back to Bharat. Kangana is back in Mumbai and currently gearing up for the second schedule of ‘Dhaakad’. 

Taking to her Instagram stories, Kangana shared a screenshot of her post on the Koo app and wrote, “India can only rise if it’s rooted in its ancient spirituality and wisdom, that is the soul of our great civilisation. The world will look up to us and we will emerge as a world leader if we go higher in urban growth but not be a cheap copy of the western world and remain deeply rooted in Vedas, Geeta, and Yoga, can we please change this slave name India back to Bharat.” With this post, she shared photos of women during old times. 

Kangana shared another post explaining the meaning of Bharat and claimed that it is made up of three Sanskrit words,“British gave us slave name India which literally means east of Indus River. Really would you call a child small nose or second-born or worse C section? What kind of a name is this? So rudimentary. Let me tell you the meaning of Bharat. It’s made of three Sanskrit words BH (bhav), Ra (rag), ta (tal). Yes, that’s who we were before we were enslaved, the most culturally and aesthetically evolved civilisation. Every name has a vibration and the British knew this they not only gave new names to places but even to people and important monuments. We must regain our lost glory, let’s start with the name Bharat.”

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CHITRANGDA CELEBRATES YOGA DAY IN PICTURESQUE KASHMIR

Uday Pratap Singh

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Actor Chitrangda Singh who is currently at Pahalgam in Jammu & Kashmir, shared a few pictures of hers doing yoga in the mountains. These pictures have a breath-taking view of the mountains in the background. June 21 is celebrated as ‘International Yoga Day’ every year. Several people have been posting their pictures and videos to celebrate this day.

What makes Chitrangda’s photos more adorable was the fact that she was interrupted by her dogs as she sat down in a yoga pose. On the work front, Chitrangda will soon be seen opposite Abhishek Bachchan in Red Chillies Entertainment, Sujoy Ghosh’s Production, crime-thriller Bob Biswas.

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SCHWARZENEGGER REVEALS HIS CHILDREN ‘HATED’ HIS MOVE FROM FILM TO POLITICS

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WASHINGTON: The Former Governor of California and Hollywood legend Arnold Schwarzenegger recently opened up about his family life behind the scenes of his governorship from 2003 to 2011.

Arnold said his four children weren’t happy with his transition from action movie star to the 38th governor of California. The Schwarzenegger family moved from Hollywood to Sacramento, where Arnold served for two terms.

“First of all, I think it is very important to let everyone know how much you kids hated my job. It was one of those kind of odd things where I just thought that: ‘Oh, my kids will be so proud of me being governor now. And all this stuff, but I don’t think that you guys really kind of connected with that. I think you were so used to what we were doing when I was on a movie set,” he said. 

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