What to Know About NEOM, the Backdrop For Shahrukh Khan’s Dunki?

The Kingdom of Saudi Arabia’s planned megacity NEOM, mainly developed as a new model for sustainable living, working and prospering, has now attracted its first Bollywood shoot with the global superstar Shah Rukh Khan’s ‘Dunki’. 

With the announcement being made at the second edition of the Red Sea International Film Festival in Jeddah, NEOM has hosted around 26 Holywood productions in the past 18 months. 

A $500 billion mega-project that has never been attempted before, here is everything you need to know about the scene for Shahrukh Khan’s ‘Dunki’, NEOM

What is NEOM?

The major project of Saudi Arabia’s Vision 2030, NEOM, is a $500 billion smart city project that is being developed in the Tabuk Province of northwestern Saudi Arabia. With an aim to create a sustainable living space that would also work as a tourist destination, smart city innovations will be incorporated, combining world-class technology with data and intelligence.

Furthermore, the KSA’s megacity, NEOM, features a 100% renewable energy model for urban sustainability. Moreover, the city will become a global healthcare benchmark through innovative technology, research and education.

What to expect from Saudi Arabia’s NEOM?

Mainly developed as a new model for sustainable living, working and prospering, the Saudi Arabian city of NEOM is all set to feature smart towns and cities, ports, enterprise areas, research centres, sports and entertainment venues and attractive tourist areas. Some of the main regions and projects of NEOM are as follows:

The Line

A civilisational revolution redefining the concept of urban development, the Line is a future city. Running on 100% renewable energy and preserving around 95% of the land, the Line will feature multiple hyper-connected communities, with walkable neighbourhoods integrated with public parks and the natural landscape.

The 170-km long linear urban development will also offer an ideal climate throughout the year, featuring world-class quality of life and the best preventive healthcare facilities. With access to all facilities within a five-minute walk and a high-speed rail, the Line provides an unprecedented urban living experience by placing humans first.


A unique, all-year-round mountain destination offering outdoor skiing throughout the year, Trojena is a part of NEOM’s regional plan set to be completed in 2026. Reported to house six distinctive development districts on completion, Trojena will provide an unrivalled experience developing its position as the global landmark of Saudi Arabia.

Some of the highlights of this project include the spectacular man-made freshwater lake, The Vault (a vertical village merging technology, entertainment and hospitality) and The Bow Hotel.

Moreover, upon completion, the Trojena will also feature a wide range of apartments, mansions, ultra-luxury and experiential hotels (فنادق), wellness and family resorts, and a wide range of retail, leisure and dining options.

Furthermore, year-round outdoor activities, including skiing, water sports, hiking and mountain biking, will also be offered in Trojena.


One of the most critical projects supporting Saudi Arabia’s national tourism strategy, Sindalah is NEOM’s first luxury island destination. Set to be the first physical showcase of NEOM, Sindalah is the exclusive and main gateway to the captivating Red Sea. 

An escape like no other, Sindalah will feature a beach club, yacht club, spa and wellness centre, 51 luxury retail outlets, a wide range of luxury hotels and a large marina. Offering pleasant and comfortable weather all year round, Sindalah will provide an unprecedented experience, establishing itself as one of the fascinating islands in the Red Sea.


Designed to attract global talent, Oxagon is a city in NEOM where people, industries and technology will exist in harmony with nature. NEOM’s economic and industrial engine, Oxagon, will feature a next-gen automated & integrated port and supply chain fostering an ecosystem for research and innovation, offering excellent connectivity to global markets.

Moreover, the city will serve as a catalyst for advanced transformational industries and an international gateway for world trade, further meeting the Kingdom of Saudi Arabia’s ambitions under Vision 2030. 

Featured image by NEOM

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