‘WE WANTED TO CREATE SOMETHING ICONIC AND INDIAN’: MOHIT BHAGCHANDANI ON COPTER7 BEERS & ARTISANAL CHOCOLATES - The Daily Guardian
Connect with us

Lifestyle & Entertainment

‘WE WANTED TO CREATE SOMETHING ICONIC AND INDIAN’: MOHIT BHAGCHANDANI ON COPTER7 BEERS & ARTISANAL CHOCOLATES

Noor Anand Chawla

Published

on

A love of everything sporty and a passion for high-quality food and beverages, led Mohit Bhagchandani, Founder of 7InkBrews, to launch Copter7 beer and artisanal chocolates. The brand gets its name from cricketing legend M. S. Dhoni’s iconic ‘Helicopter Shot’. Dhoni is also a shareholder, brand ambassador and enthusiastic supporter of the brand and its vision. Mohit Bhagchandani, spoke about this exciting homegrown brand and everything it has to offer. Excerpts:

Q. What was the reason for choosing beer and chocolates?

A. Artisanal chocolates are a relatively new segment with immense potential for growth. We were keen to enter an uncluttered space and make a name for ourselves. As for beer, we felt the market is changing rapidly in India, which made it exciting for us. Internationally, numerous beer brands are synonymous with sporting platforms, with sport intrinsically linked with them. Inspired by that concept, we wanted to create something iconic from India, which would be appreciated around the world.

Q. Who is your target audience?

A. Our target audience is people who have a passion for beer and can drink responsibly. Copter7 beers are aimed particularly at people who appreciate unique taste profiles and a variety in commercial beers.

Q. What sets your beers apart from others made in India?

A. We focus on producing great quality within a strict price bracket. Our USP is our brand ideology and unique approach. Copter7 Beers come in two variants:

COPTER7 STRONG BEER

Brewed along the lines of Strong German Märzen lager with imported Munich, Vienna, and Pilsner malts, Copter7 Strong is a malty amber lager with a toasty aroma. Lighter on the palate due to its low bitterness levels, the drink has a caramel sweetness which makes it smooth and flavourful. The hop flavor is minimal, giving it a mildly spicy and herbal tinge. This one is sure to evoke a celebration of tastes in your mouth, leaving you with the feeling of having bit into a freshly baked loaf of bread.

COPTER7 PREMIUM LAGER

This light, crisp beer is meant to refresh and quench your thirst. Brewed majorly with 2 Row Pilsner malt for a smooth and clean malt flavor, this maize-based drink has a distinctly fruity flavor to entice your taste buds.

Q. What sets your chocolates apart from others made in India?

A. Indian artisanal chocolates are finally receiving their due recognition. We offer high-quality bean-to-bar products which are priced significantly lower than their competition, without compromising on quality. Except for our Mulberry variant, the process of making each of our chocolates, right from the bean, is carried out by us. We use strictly Indian origin cacao and our chocolates are made with natural products. They are also vegan and GMO free. Collaborating with famous chocolatier David Belo made the process of producing these artisanal chocolates, smooth and exciting. We offer bespoke flavours using local ingredients, such as:  Mosambi Zest,

-Strawberry and Coffee (a dark chocolate variant), Mint, Mulberry (made with cocoa butter/non-vegan)

Q. What is the story behind the name? How did it come about?

A. Many sporting legends and celebrities have their own brands, but most are unable to make a connection with the audience. We like the word copter as it was inspired by M. S. Dhoni’s iconic helicopter shot and 7 is his Jersey number. Hence, we felt it was a beautiful fit and makes our brand story unique.

Q. What have been the biggest challenges you have faced and how have you overcome them?

A. Setting anything up from scratch is a difficult task, and a brand of this magnitude came with its own set of challenges. It has taken us many years to put this together. The segment of beer in the food and beverage industry, is extremely competitive and difficult to enter. On the other hand, artisanal chocolates are completely niche, so we had unique issues to tackle. COVID-19 also led to tremendous delays and further uncertainty cropped up during the new wave. I believe there will always be challenges to deal with, but we should instead focus on the opportunities at hand.

Q. How did the collaboration with M. S. Dhoni come about?

A. The planning of this brand has taken over three years. The idea was to create something big in India and present it to the international space. Dhoni has been involved since its inception and it was the synergy between the vision and the thought process that made him believe in what we stand for.

Q. How can one access Copter7 products and what other products do you offer?

A. Copter7 products are currently only available in Mumbai, Pune and Goa in wine shops. They will be available in Bengaluru soon. Once lockdowns cease, they will be available across other cities of India in pubs, restaurants and other places. 

The interviewer pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on [email protected]

The Daily Guardian is now on Telegram. Click here to join our channel (@thedailyguardian) and stay updated with the latest headlines.

For the latest news Download The Daily Guardian App.

Lifestyle & Entertainment

Comedian Raju Srivastava on Ventilator support after suffering heart attack

Published

on

Raju Srivastava

Comedian Raju Srivastava on Wednesday suffered from a heart attack after which he underwent angioplasty and now is on ventilator support.

According to sources Raju is “responding to the treatment”.

Comedian Srivastava’s health deteriorated on Tuesday night after which he suffered from a heart attack.

Reportedly, Srivastava fell unconscious when he was working out on a treadmill at the gym. Later he felt severe chest pain and then collapsed after which his trainer brought him to the hospital.

Earlier on Wednesday, Comedian Sunil Pal said that Srivastava’s health is good now. He is recovering rapidly and will be home soon.

Meanwhile, just hours before Srivastava suffered a heart attack he shared a stand-up comedy piece on his Instagram. He mimicked a few veteran actors on information being spread on Covid-19 via caller tune on the phones.

However, Srivastava got recognition by participating in The Great Indian Laughter Challenge and Big Boss. He has done roles in films like Bombay to Goa, and Aamdani Atthanni Kharcha Rupaiya. Moreover, Srivastava is also the chairman of the Uttar Pardesh Film Division Board.

Continue Reading

Lifestyle & Entertainment

Comedian Raju Srivastava suffers heart attack, admitted to AIIMS

Published

on

Raju Srivastava

Comedian Raju Srivastava has suffered a heart attack and has been admitted to AIIMS, Delhi. Comedian Srivastava’s health deteriorated last night after which he suffered from a heart attack.

Srivastava fell unconscious when he was working out on a treadmill at the gym. Later he felt severe chest pain and then collapsed after which his trainer brought him to the hospital.

According to comedian Sunil Pal Srivastava’s health is good now. He is recovering rapidly and will be home soon.

Meanwhile, just hours before Srivastava suffered a heart attack he shared a stand-up comedy piece on his Instagram. He mimicked a few veteran actors on information being spread on Covid-19 via caller tune on the phones.

However, Srivastava got recognition by participating in The Great Indian Laughter Challenge. He has done roles in films like Bombay to Goa, and Aamdani Atthanni Kharcha Rupaiya. Moreover, Srivastava is also the chairman of the Uttar Pardesh Film Division Board.

Continue Reading

Lifestyle & Entertainment

Taapsee Pannu’s ‘Shabaash Mithu’ to stream on Voot Select; streaming date awaited

Published

on

Taapsee Pannu

Bollywood actor Taapsee Pannu’s film ‘Shabaash Mithu’ is all set to stream on OTT platform Voot. Recently the movie released in theaters but failed to impress the audience.

The movie is based on the life of Indian cricketer Mithali Raj. Pannu’s movie is slated to stream on Voot select in Hindi, Tamil, and Telugu. Meanwhile, the final streaming date of the film is still awaited.

Earlier on Tuesday, Voot Select dropped a teaser of the film on Instagram. “The untold story of a fighter, an achiever, and a game changer who deserves a ‘Shabaash’ over and over again. Watch Taapsee Pannu as ace cricketer Mithali Raj, in the World Digital Premiere of Shabaash Mithu, Coming soon on #VootSelect,” Voot captioned.

Taapsee portrayed the role of a sportsperson for the third time in her career.

Meanwhile, Pannu shared her excitement about the movie’s OTT release and said, ” This film is very close to me. As someone who prides in championing roles and characters that celebrate women, playing the character of an iconic and truly inspiring cricketer has been a matter of immense pride and satisfaction. It was a challenging character to portray, especially as every chapter in Mithali’s life revealed the many layers of this national inspiration. I am very excited about its release on Voot Select.”

However, the movie was released on 15 July 2022 and is helmed by Sriji Mukherji.

Continue Reading

Lifestyle & Entertainment

Scared to work on a film on Mahabharat, explains Aamir

Published

on

Aamir Khan has discussed his long-term goal of developing a movie based on the Hindu epic poem Mahabharata and stated that he is frightened to begin work on it. An ambitious plan to produce a high-budget movie based on the Mahabharata has been under development by Aamir. In fact, writer Anjum Rajabali revealed to the media in 2018 that he left the Rakesh Sharma biopic in order to concentrate on the movie, which is rumoured to have a budget of Rs 1000 crore.

“When you make a film about the Mahabharata, you’re not just making a film,” Aamir explained. “You are performing a yagya. It is not just a film, it is much more. That is why I am not ready for it yet. I am scared of bringing it out. Mahabharata will never let you down, but you may let down Mahabharata. “

Aamir previously discussed how long a movie on the epic would take, saying in an interview, “It is a longing. The task is enormous. For me, it is a dream come true. However, if I make the decision to succeed now, I will have to dedicate 20 years to it. The content is incredibly intriguing to me, but I’m afraid that if I say yes and decide to do it, five years will solely be spent on research before it can be put into practise.”

Aamir’s forthcoming movie, Laal Singh Chadha, is now being promoted, a legitimate reimagining of the 1994 Forrest Gump, a Hollywood production. Laal Singh Chaddha is the movie that Aamir spent more than ten years working on.

The Advait Chauhan-directed movie also prominently features Kareena Kapoor Khan and Mona Singh. The movie is scheduled to hit the theatres on August 11. Rakshabandhan, starring Akshay Kumar, is expected to compete with the movie at the box office.

Continue Reading

Lifestyle & Entertainment

‘If you don’t feel like watching the movie, then don’t’, Akshay Kumar reacts to boycott Raksha Bandhan trend

Published

on

Raksha Bandhan

Bollywood star Akshay Kumar is in the news these days for his film ‘Raksha Bandhan’. A campaign of boycott is being run against Kumar’s film.

Meanwhile, Akshay Kumar himself has broken the silence on this whole controversy. He said in a special conversation that if someone does not want to see this film, then do not watch it, because we live in independent India. He recently said this at a promotional event for the film in Kolkata.

“If you don’t feel like watching the movie, then don’t. It’s a free country and the film is out there, so if someone wants to watch it or not, it’s up to them. I would like to tell you, no matter which industry it is, be it the clothing industry, film industry, or anything else, all of these help the economy. But doing things like boycotting movies, it doesn’t make sense,” Kumar said.

A few days ago, Aamir Khan also expressed his views about the ongoing campaign to Boycott Laal Singh Chaddha in India.

“That Boycott Bollywood…Boycott Aamir Khan…Boycott Laal Singh Chaddha… I feel sad also because a lot of people who are saying this in their hearts believe I am someone who doesn’t like India… In their hearts, they believe that… And that’s quite untrue,” Aamir Khan said.

Earlier in 2015, Aamir Khan made a controversial statement and said, “Our country is very tolerant, but there are people who spread ill-will.” Where his wife Kiran Rao also considered leaving the country for the safety of their children.

Moreover, on 11 August Laal Singh Chadda and Raksha Bandhan will clash at the box office. Akshay Kumar starrer ‘Raksha Bandhan’ is directed by Aanand L Rai and Aamir Khan starrer ‘Lal Singh Chaddha’ is directed by Advait Chandan.

Continue Reading

Lifestyle & Entertainment

Abhishek Bachchan to be honored with the Leadership in Cinema Award at 13th IFFM

Published

on

Abhishek Bachchan

Actor Abhishek Bachchan will be bestowed with the leadership in Cinema Award at the Indian Film Festival of Melbourne 2022.

“I’m excited and looking forward to being part of celebrating all things movies and cinema in Melbourne. I’m elated to have been invited by IFFM and to be part of a festival that truly celebrates Indian cinema in all its glory. For them to confer me with the Leadership in Cinema award is truly an honor for me and I’m thankful to the jury and the team of IFFM. To be in another country celebrating Indian pride and Indian content alongside my peers in something I’m truly looking forward to,” Bachchan said.

The ‘Guru’ star will also deliver a special speech about his journey in cinema at IFFM 2022.

This year the film festival will be in its physical version after being solely virtual for the last two years.

Moreover, the festival will run from 12 August to 20 August. The festival will also hold virtual programming between 13 August to 30 August for Australian audiences. At the festival over 100 films across 23 languages are being screened.

Meanwhile, the award night will take place on the 14 August in Melbourne. The festival will be opened with the film Dobaaraa directed by Anurag Kashyap.

However, Karan Johar, Kapil Dev, Anurag Kashyap, and Vaani Kapoor are likely to attend the Film festival.

Continue Reading

Trending