In the digital age, promotions and branding heavily rely on social media engagement, with influencers often adopting unconventional strategies to attract attention. A recent example of this involves influencer Puneet Superstar, who gained popularity from his stint on Bigg Boss OTT 2, and his latest promotional act for a jewellery shop that has sparked both amusement and controversy.
In a video that has gone viral, Puneet Superstar can be seen promoting a jewellery shop in Rohini, Delhi, through his trademark eccentric antics. Known for his outlandish behaviour, Puneet was recorded running through the streets clad only in underwear, adorned with a gold chain and bangles. His actions escalated as he poured a liquid over himself, shattered a glass slab, hurled water barrels, and screamed while entering the shop. Once inside, he continued his antics, loudly promoting the shop as he swapped his jewellery pieces.
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The video, initially alarming, revealed its promotional intent once the camera followed him inside the shop. Puneet’s dramatic performance garnered significant attention, as intended. Social media reactions were a mix of amusement and intrigue. Users commented on the uniqueness of the promotion, with one noting, “Content aisa banao ki koi copy naa kar paaye (Make such content that nobody can copy you),” while another predicted a surge in the shop’s sales due to the unconventional advertisement. One user even remarked, “This is a next level promotion.”
The clip quickly amassed 2.4 million views on Instagram, generating widespread laughter and engagement. Puneet’s fans, accustomed to his unusual stunts, eagerly anticipate such content. Despite the mixed reactions, the campaign successfully achieved its goal of capturing public attention and driving engagement, illustrating the power of creative, albeit controversial, marketing strategies in the age of social media.