Online shopping and quick delivery has emerged to become the ultimate differentiator of customer satisfaction in fast-moving times. This is because Swiggy Instamart’s 2024 report offers important insights into Indian spending habits and the fascinating trend of this year that gives unique consumer behavior and interest.
Ahmedabad Man Sets Dhanteras Shopping Record
On Dhanteras day, a man from Ahmedabad won the headlines of splurging Rs. 8,32,032 on gold coins alone, setting a benchmark for festive shopping. This extravagant purchase was one of a growing spirit of celebration when people in India spent above Rs. 45,00,000 on brooms alone meant for Diwali cleaning in a day.
In Sexual Wellness, Bengaluru Comes First
Swiggy Instamart data indicated that for every 140 orders, one contained a sexual wellness product. Bengaluru topped the list in this category in 2024 with condoms being at the top.
Late-Night Shopping and Stealthy Cravings
Swiggy Instamart’s night orders had stealthy shopping behavior, especially between 10 pm and 11 pm. The most ordered items during this time were masala-flavored chips, Kurkure, and flavoured condoms. Delhi, Hyderabad, and Bengaluru emerged as the top cities in night-time purchases.
Swiggy Instamart in 2024
- Highest Spend: The shoppers from Delhi and Dehradun spent more than Rs. 20 lakhs on kitchen staples like atta, milk, and oil.
- Most Popular Items: Milk, curd, dosa batter, chips, and soft drinks were the top choices across the country.
- Mumbai’s Pet Enthusiast: A pet lover from Mumbai spent Rs. 15,00,000 on pet supplies, mainly for dogs and cats.
- Mumbai’s Love for Tonic Water: The city spent Rs. 8,20,360 on tonic water in one day, highlighting an unexpected trend.
- Bulk Onion Purchases: On December 1, Indians ordered 4,500 kgs of onions within just one hour, from 7 pm to 8 pm.
- Fastest Deliveries: The fastest delivery of the year was recorded in Kochi. A basket of Nendran bananas and red amaranthus was delivered in 89 seconds, a distance of 180 meters. The cheapest order was from a user in Hyderabad at Rs. 3 for a pencil sharpener.
Swiggy Instamart’s 2024 report is an interesting look into the fusion of convenience, tradition, and modern needs in India’s ever-evolving shopping landscape.
