With an aim to strengthen the direct consumer connect and give first-hand experience of existing and new product offerings, Vasu Healthcare, Herbal Cosmetics, Personal Care, and Nutritional Supplements brand, has launched the company’s first exclusive brand outlet (EBO)—‘Vasu Naturals’ in Vadodara, Gujarat.
Vasu Naturals outlets will have the entire range of products from Vasu Healthcare: haircare, skincare, personal care, men’s care and other health and wellness products. The company has 200 plus products covering segments including Urology, Orthopedics, Pediatrics, Gynecology, Respiratory care etc.
Speaking on the launch, Hardik Ukani, Managing Director, Vasu Healthcare Pvt Ltd, said, “Vasu Naturals outlet is the fifth division of the company—direct consumer division to give the consumers first-hand experience of all existing and future launches of Vasu Healthcare. Going forward, the company is planning to launch more Vasu Naturals outlets in Gujarat: Ahmedabad, Surat, Rajkot etc. and gradually expand nationally. Focused on direct consumer connect, the company is looking to strengthen a network of retail touch-points including company outlets, exclusive kiosk, and shop in shop model.”
The company has the vision to establish itself as a science-based, head-to-heel brand harnessed from nature’s wealth. The company’s flagship brand—Trichup, is omnipresent worldwide and offers a range of hair care Solutions including oil, shampoo, serum, hair conditioner, cream etc.
“Inspired by nature, Vasu Healthcare offers a range of innovative products enthused by Ayurveda’s rich heritage and backed by strong R&D, modern science, and technology. The company will consider setting up Vasu Naturals brand outlets in overseas markets based on the response in domestic markets. Our R&D team is further working on expanding the personal hygiene and oral healthcare,” said Sagar Patel, Director, Vasu Healthcare Pvt Ltd.
