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BOUND BY A CUSTOM, BOUGHT BY MONEY

All she ever wanted was her freedom: to learn, to dream, to study and to empower others, and to truly love someone. But all her dreams and aspirations  shattered when she was tagged as a ‘sold bride’- a Molkki. Colors presents yet another hard-hitting concept, a family drama ‘Molkki’ that outlines how the skewed sex ratio led to the […]

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BOUND BY A CUSTOM, BOUGHT BY MONEY

All she ever wanted was her freedom: to learn, to dream, to study and to empower others, and to truly love someone. But all her dreams and aspirations  shattered when she was tagged as a ‘sold bride’- a Molkki. Colors presents yet another hard-hitting concept, a family drama ‘Molkki’ that outlines how the skewed sex ratio led to the bride buying custom which is still prevalent in Haryana. It is a story of a 19-year-old, Purvi (played by Priyal Mahajan), who is a Mol ki Dulhan, which means a bride bought in exchange for money. The show trails the journey and relationship of Purvi and Virender Pratap Singh who are bound by this custom and find themselves in a transactional relationship.  From the house of Balaji Telefilms, ‘Molkki’ premieres on 16 November and will air on Colors.

 Purvi is an upright girl with a strong moral compass, who is unknowingly sold as a bride to a sarpanch, a man twice her age, Virender Pratap Singh (played by Amar Upadhyay). Purvi is a self-sufficient, headstrong girl who has always made sure she paved her way in life. She paid for her education by tutoring kids and never footed for any privileges.  On the other hand, Virender is still overcoming his first wife’s death and is soaked in the guilt of not being a part of his kids’ life who are  in their growing up years. But now that he has married for a second time to a bought bride, he does not view it as a real relationship.  

Ekta Kapoor of Balaji Telefilms said, “We have always worked on presenting stories that are realistic, relatable and have a high entertainment quotient. ‘Molkki’ is one such show that puts the spotlight on the custom of buying brides that is prevalent in India even today. It is a story about the journey of Purvi who deals with the tough situation as a bought bride and how she wins back her self-respect and acceptance from the people around her. We are happy to be partnering with Colors who are known to present such hard-hitting and socially relevant topics, and I am sure that the viewers will admire this unique story.”

 Amar said, “It is fantastic to be back working with Ekta Kapoor after so many years. We surely hope to reconstruct the magic and the success that we have jointly created in the past. Virender is an honest and morally upright individual who is battling inner feelings while trying to lead a normal life after his recent marriage to a girl much younger than him. Still in love with his deceased wife, he is not looking for a wife but a mother to his children.” Priyal exclaimed, “I am extremely delighted to be associated with two most powerful brand names in the industry- Colors and Balaji Telefilms. What adds to my excitement is the show’s concept which is a unique combination of a socially relevant tale narrated in the most interesting and entertaining manner. While my character is strong and resilient, I have grown as an actor while playing Purvi and her spirited journey. With ‘Molkki’, a concept that many have never known will be showcased for the first time on Indian television.” 

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