Would you like to introduce a cocktail menu in your bar or restaurant? This can be a great idea to attract groups of young people, as well as friends, hen parties and others wanting to enjoy a few drinks. Indeed, it is beneficial to create an individual menu so that the cocktails are easy to view.
But this menu cannot be plain and like the rest. If you really want to push your new drinks and get everyone excited, you are going to have to work on the design carefully. Here are some tips that are going to allow you to create an eye-catching cocktail menu.
Make the Name Stand Out
One of the most exciting parts of creating a cocktail menu is choosing the names of the drinks. This is your opportunity to get creative and select names that are fun and suit your establishment. But you also have to ensure that the names stand out on the page to have maximum impact.
One of the best ways to do this is to ensure that the cocktail names are bigger than the descriptions. You can also use colour and different fonts to make them noticeable and make people want to order them. As we have mentioned, you want to get customers excited about the cocktails you have to offer. So, another way you can do this is through foil printing. You can read more about foil printing on the link. This can bring shiny lettering to the menus, which will catch the light and immediately attract attention. It will definitely have an impact on customers.
Avoid Long Lists
Of course, you want to offer a lot of options for your customers so that everyone has something they love. But, sometimes, having too many choices and being faced with a big list is overwhelming. This is something to remember when you are designing the cocktail menu for your venue.
In particular, you want to avoid a huge list format. Often, you have to use a description of the cocktails that you are creating so customers know what is in them. This is already a lot of reading to do. You do not want to create a book for people to read when they are trying to socialise and have a great time. Keep things short and snappy,
Remember to Incorporate Fun
It does not matter whether you have a budget bar or a fancy restaurant; you want to make sure that your cocktail menu is fun. People want to have a good time at your venue and it is common for groups of friends to get a drink together. Indeed, when they want to socialise and have fun, they will order a cocktail.
So, you want to make your menu alluring and exciting. This means that your design should incorporate fun elements to it that make you want to check it out. Often, it will already be on the table and you want your customers to grab one and take a look. When things are fun, they are more likely to do this without encouragement.
Separate the No-Alcohol Drinks
Many people want to order a fun drink with their friends but do not want to drink alcohol. This can be for a number of reasons, such as being pregnant, being the designated driver or simply because they do not like alcohol. So, this means that having no-alcohol cocktails on the menu is advisable.
But, something you do want to do with your design is to make sure that the drinks are obvious to the customer. They should be separated ad stand out from the rest. You want to figure out a way to incorporate them and allow them to jump off the page at the right people. This could be through using boxes and outlines, as well as different fonts and colours.
Use Quality Photographs
Do you want to include images on your cocktail menu? This can be a good idea if you have some impressive drinks you want to show off to your customers. It can make things fun and allow them to imagine what it is like to order.
But, if you do want to include images, you have to ensure that you take quality photographs. This means taking the images from the right angle, as well as with the best background and lighting. If your images do not look professional, this is not going to create a good impression on your menus.
