Union Health Minister Mansukh Mandaviya on Wednesday said that three different drives will be run under the Ayushman Bhavah campaign launched by President Droupadi Murmu today.
“Today, the President of India is beginning the Ayushman Bhav Abhiyan’ in which three different drives will be run. Under this, Ayushman Aapke Dwar, Ayushman Mela and Ayushman Gaanv as well as Ayushman Sabha will be organised,” Mandaviya told reporters in the national capital.
Meanwhile, ‘Ayushman Bhavah’ campaign is being launched by President Murmu at Raj Bhavan in Gujarat’s Gandhinagar.
The ‘Ayushman Bhavah’ campaign, initiated by the Ministry of Health and Family Welfare, Government of India, is a comprehensive nationwide healthcare initiative that aims to provide saturation coverage of healthcare services, reaching every village and town in the country.
This groundbreaking initiative builds upon the success of the Ayushman Bharat program and signifies a paradigm shift in healthcare services.
The campaign, which will be implemented during the ‘Seva Pakhwada’ from September 17th to October 2nd, 2023, embodies a whole-of-nation and whole-of-society approach. It unites government sectors, civil society organizations and communities under a common mission to ensure that every individual receives essential health services without any disparity or exclusion.
The Ayushman Bhavah campaign is a collaborative effort spearheaded by Gram Panchayats in coordination with the Department of Health, other government departments, and local elected bodies in rural and urban areas.
Its core objective is to extend comprehensive healthcare coverage to every village and town, transcending geographical barriers and ensuring that no one is left behind.
This synergistic approach aims to saturate coverage of health services through its three components Ayushman – Apke Dwar 3.0, Ayushman Melas at Health and Wellness Centres (HWCs) and Community Health Centres (CHCs) and Ayushman Sabhas in every village and panchayat.
The Ayushman Apke Dwar 3.0 initiative aims to provide Ayushman cards to remaining eligible beneficiaries enrolled under the PM-JAY scheme, ensuring that more individuals have access to essential health services.