Most Indians would attest to having grown up on their grandmothers’ home remedies or ‘nuskhe’ as they are colloquially referred to. Though we wholeheartedly believe in the efficacious results these remedies provide, our fast-paced modern lifestyles do not allow us the time to make or pursue them ourselves. Fortunately, a number of holistic lifestyle brands have emerged in recent years. Through a wide range of products based on age-old formulas that are natural and chemical-free, they make the task of adopting traditional wisdom in our lives significantly easier than before.
One that comes to mind is the Vadodara-based Nabhi Sutra, which is the brainchild of Swati Vakharia. Her love for Ayurveda motivated her to create her own natural line of products, which she launched in 2019. The product line-up consists exclusively of Ayurvedic belly button oils. After garnering a number of positive reviews, she also launched her brand Nuskha which creates safe, natural, eco-friendly and result-oriented products.
Vakharia shares, “Nowadays, we have become used to chemical-based products that are harming us on a long-term basis. I am trying to bring some change in our lives that will, in turn, help us to become healthier.” We usually have a large number of healing remedies and herbs in our kitchens, but we don’t know how to use them. Vakharia’s work is to use age-old recipes to manufacture products in a lab, ensuring effective formulation and reliance on healthy ingredients that heal.
When asked about her vision for the brand, Vakharia categorically says, “The primary objective is to endorse genuine products and encourage natural treatments. Nabhi Sutra aims to create fine quality, pure and natural oils as per Ayurvedic practices and authentic guidelines. Through Nabhi Sutra, we aspire to alter the contemporary method of treatment and sustain the conventional and age-old method of natural treatments.”
Declaiming the lack of good quality ingredients on the market, Vakharia highlights the gap between consumer needs and products actually sold in the market. This problem is further worsened by the lack of understanding and knowledge of the correct ingredients, or their unavailability, which leads to people not getting what they deserve or pay for.
By concentrating on intensive research and development, Nabhi Sutra has launched around 10 categories of products. The most popular one of these is the ‘Healthy Hair Belly Button Oil’ and ‘Joint Pain Relief Belly Button Oil’. They stand apart from their competitors because of the age-old recipes and formulations that are unique to their products. “We are trying to improvise the ancient way of healing by converting it to a modern, user-friendly solution. Hence, we focus more on rituals and lifestyles instead of providing chemical-based short term solutions,” shares Vakharia.
As its name suggests, Nabhi Sutra highlights the relationship of healing through the belly button—an ancient Indian practice. Apart from the traditional wisdom passed on to them through their own grandmothers, the team at Nabhi Sutra is associated with a few senior Ayurvedic doctors who support them in making the correct formulations. They also consult renowned healers and spiritual practitioners to cover all aspects of the service they are providing.
When asked about their ideal customer, Vakharia says, “A person who believes in the Ayurvedic way of healing. Skincare earlier was more about using turmeric with milk on the body but people are no longer keen to spend a long time following desi nuskhas. They want something instant, easy, time effective, and result oriented. That is what Nabhi Sutra is trying to get.” Though mainly retailing through their e-commerce platform www.nabhisutra.com, they also sell at Amazon, Flipkart, Seniority, 1mg, and a few other third-party platforms. Marketing takes place through social media and word of mouth. After the success they have witnessed in recent months, Nabhi Sutra is focusing on creating pure solutions for both kids and adults, and are ready to launch their baby and mother hair oil soon. They are hoping to launch a 15 product range in the next 5 years and are willing to enter the international market and offline market soon with both of Vakharia’s brands – Nabhi Sutra and Nuskha. Vakharia signs off by saying “We want to change everyone’s lifestyle by introducing Ayurveda in a pure, modern and user-friendly way.” And she is doing it ably.
The writer pens lifestyle articles for various publications and her blog www.noorananchawla.com. She can be reached on email@example.com.
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EMRAAN HASHMI’S HORROR FILM ‘DYBBUK’S’ TEASER OUT
MUMBAI: Makers of the horror-thriller ‘Dybbuk – The Curse Is Real’, which stars Emraan Hashmi and Nikita Dutta, have launched an intriguing teaser of the upcoming film. Written and directed by Jay K, the Amazon Original film is the official remake of the Malayalam film ‘Ezra’.
Emraan shared the mysterious teaser on Instagram and wrote, “A mysterious box, an ancient key. If you open this #Dybbuk do you know what will be set free?” It will premiere on 29 October.
SHILPA FLAUNTS HER UNDERCUT BUZZ HAIRCUT
MUMBAI: Shilpa Shetty is the queen of fashion and style and continues to prove so with her trendy new haircut.
Taking to her Instagram handle on Monday, Shilpa posted a workout video which she began by tying her hair in a ponytail, flaunting her new undercut buzz haircut. Another element of the diva’s sporty avatar that caught the viewers’ attention was her workout wear featuring the word ‘PINK’ in bold, capital letters.
“You can’t live each day without taking risks and without getting out of your comfort zone: be it going for an Undercut buzz cut (which took a lot of gumption, won’t lie) or performing my new aerobic workout: the ‘Tribal Squats’,” she penned the caption.
Fans and members of the film industry flooded the post with likes and comments. “Love it! There is more power to U, when u do things that are uncomfortable n beat stereotypes,” choreographer Terence Lewis commented.
Meanwhile, on the work front, after judging ‘Super Dancer 4’, Shilpa is all set to join ‘India’s Got Talent’ as a judge, along with popular musician-rapper Badshah. The reality show will air on Sony TV this year.
AMITABH RELIVES COLLEGE DAYS WHILE ‘BALLROOM DANCING’ WITH KRITI
MUMBAI: Megastar Amitabh Bachchan was reminded of his college dance as he grooved with Kriti Sanon on the sets of ‘Kaun Banega Crorepati 13’.
The latest picture from Amitabh Bachchan has made viewers go on their toes to watch the upcoming ‘Kaun Banega Crorepati 13’ Shaandaar Shukarvaar episode where the legend will groove with Kriti as she joins the show for the promotion of her upcoming film. Taking to his Instagram handle, Big B shared an image of Kriti and himself performing ‘ballroom dancing’.
Kriti looked a vision to behold in a red coloured floor-length dress with her hair tied in a sleek ponytail. She completed her look with subtle makeup and silver earrings. Kriti was all smiles as she shook a leg with the megastar, who looked dapper as always in a black suit, his iconic bowtie, and his uber-cool shoes.
Sharing the picture, he wrote, “… ballroom dancing with the beautiful lady in red – Kriti Sanon !! … aah.. brought back those College and Calcutta days.”
ARJUN TAKES TIME OFF FROM SOCIAL MEDIA
MUMBAI: Arjun Kapoor has decided to opt for a digital detox for some time. On Monday, Arjun took to Instagram Story and posted a note that read, “Time to disappear.” His post hinted at a break from social media.
Also, as per a trade source, Arjun wants to give his full attention to ‘Ek Villain Returns’ shoot. “He is currently shooting some very important scenes for Ek Villain 2 and he wants to completely surrender to the process. He will be vanishing from social media for the next 4-5 days till he doesn’t finish this important shooting sequence,” the source added.
Directed by Mohit Suri, ‘Ek Villain Returns’ is the sequel of ‘Ek Villain’, which featured Sidharth Malhotra, Shraddha Kapoor, and Riteish Deshmukh in the lead roles. The upcoming project also stars John Abraham, Disha Patani and Tara Sutaria.
PRIYANKA SHARES GLIMPSE OF HER SCUBA DIVING SESSION
MUMBAI: Priyanka Chopra Jonas had a great weekend amidst the marine life as she went scuba diving into the azure blue waters of Spain. She posted a string of images and videos from her scuba diving session on Instagram. “There are days when the stress just needs to be silenced! What better way to do that than to explore the glorious underwater creations of God. I was very honoured that the camera crew from Citadel let me crash their party! Big shoutout to the @alisubbuceo team. Penelope, Victor, Alejandro and everyone else, thank you for such a magical experience. I really needed it!! Thank you @tsigel for taking us out! So fun hanging with Sam, Paul, Josh ,Tobias, Andy, Christina and Victor.Sunday well done! PS: @franklinjonas so happy you’re here,” Priyanka captioned the post.
She also posted a few more pictures and videos on her Instagram stories. In one of the images, Priyanka can be seen laughing wholeheartedly. “A much needed day in the ocean,” she wrote.
KARTIK’S ‘DHAMAKA’ TO BE OUT ON NETFLIX ON 19 NOV
MUMBAI: Kartik Aaryan is all set to create dhamaka with his upcoming film ‘Dhamaka’, which is scheduled to release on 19 November this year.
Directed by Ram Madhvani, ‘Dhamaka’ will stream on Netflix. Also, the first official trailer of the film will be out on Tuesday. As per a statement, ‘Dhamaka’ follows the story of an ambitious ex-news anchor Arjun Pathak, played by Kartik, who is given another chance to go live on prime-time television when a terrorist calls him with a bomb threat. Little does he know that this call will change his life and throw him into a fast-paced game of betrayal.
Amruta Subhash, Vikas Kumar, and Vishwajeet Pradhan are also a part of the upcoming movie. Mrunal Thakur has a special appearance in the film.
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