From vegan and eco-conscious products to natural and ayurvedic assortments—the year has been about healing and embracing your skin and hair. In the wake of new launches in the market, the trend of staying close to the roots pertains. And how can we forget our good old Ayurveda when talking about sticking to one’s culture?!
Each day the consumer’s shift towards Ayurvedic products is getting stronger and this shift is being driven by the growing importance of a healthy lifestyle. Naman Dhamija, founder Dharishah Ayurveda, believes that Ayurveda has been offering a personalized and natural approach to wellness since ancient times. Individuals are seeking alternatives that not only address specific concerns but also harmonize with their overall lifestyle. “This desire to have a healthy lifestyle is drawing people towards Ayurvedic products”, he adds.
In times when brands market their products as authentic and locally sourced, it is essential to differentiate and pick the right product off the shelf. For Dhamija, ensuring the authenticity and quality of the ingredients used in his products is not just a commitment but a way of life. He explains this further and mentions, “Our local farmers share the same passion as us and each of our ingredients is made from scratch using in-house raw materials from our facility. Further, it goes under strict testing to meet our stringent standards. Our team of experts personally visit farms to witness the cultivation process. Our organic and sustainable farming ensures our ingredients are free from harmful chemicals”.
Products, when rightly produced, can match up to the true essence of Ayurveda’s healing potential as inspired by Shri Hakim Ji, who was once a well-known and renowned Ayurvedic hakim during his time. His way of understanding the Ayurvedic principles has surfaced the way for our unique formulation process. Dhamija highlights that he embraces the fusion of time-honored herbal practices along with contemporary advancements while creating a bridge between traditional medicine and the evolving needs of today’s lifestyle.
Talking about key ingredients and components of Ayurvedic products, Dhamija shares that kheera (cucumber) and haldi (turmeric) are a staple. He continues, “Ayurvedic products are very carefully crafted to ensure the perfect blend of modern wellness and tradition. While kheera contains vitamin C and folic acid which is excellent for skin, haldi leaves a detoxifying and soothing impact on the skin”. The concept of ayurveda is also highly used in hair care products since it offers the much-needed nourishment and shine. “Some of the ingredients that we use include tulsi, neem, aloe vera, amla and shikakai. Aloe vera is known for its nourishment properties that leave your hair all smooth and shiny. Neem works on cleaning dandruff and Tulsi is used to strengthen the roots and tame hair loss. Amla boosts hair growth and Shikakai helps to remove the brassiness from hair”, Dhamija shares.
To get a deeper and more enriching experience from products, the primary practice that we would recommend is to have a comprehensive lifestyle, Dhamija emphasizes. Start your day with basic practices like doing yoga and meditation, this will help you to get your energies aligned. Apart from these focus on having a balanced diet, staying hydrated and having a proper 8 hours of sleep. Doing these alongside using our products will lead you to have a healthy lifestyle with glowing and clear skin.