Sport wouldn’t be where it is today if it wasn’t for technology. Tech hasn’t only improved various sports tenfold, but it’s also allowed fans to consume the action in multiple ways too. And, right now, you could suggest that more technology than ever is on the scene and ready to determine the future.
We’re going to start with a piece of technology that has made its way into practice sessions of basketball but is yet, at this point, not involved in NBA games. The tracking sensors, which players wear, provide a whole host of information and data on performance specifics. And, if the tracking sensors make it into competitive fixtures, and the data is available, it must be taken into consideration when assessing betting markets for any basketball game. So, teams and basketball fans will likely both benefit from this.
How can you talk about technology determining the future and not mention virtual reality? VR has been changing the face of entertainment for a while, and now it’s starting to make waves in sport. At the Olympics, virtual reality cameras have been used to shoot the action, with live streaming available to those connecting via a VR-enabled device. The NBA has also started to incorporate virtual reality, and it’s not just fans benefitting. VR also delivers training platforms and programs for elite athletes, improving efficiency and performance.
It depends on where in the world you are and what football competitions you are watching when it comes to your views on VAR. But, while there are still teething problems with the technology, especially in the Premier League, it’s definitely a game-changer and the future of the sport. For years, decisions were made. They were wrong. And ultimately proved costly. But, with VAR on the scene, all that’s changed. As time passes, how VAR works and the rules being enforced will likely balance out, making the processes involved quicker and more reliable, as seen in the 2022 Qatar World Cup.
Streaming has gone beyond TV shows, movies and documentaries on platforms such as Netflix. We’re now seeing live sports and sport-related content streamed through services such as Amazon, DAZN and YouTube. For fans, it’s the best, as many have already subscribed to the services. They also offer a more modern and interactive way of viewing content. But again, streaming is not technology that is just for fans. Teams and sporting organisations can use it to generate revenue and maximise exposure. So, it’s another win-win situation on the technology front.
If sport is to evolve, it has to move alongside the technological advancements that are happening. And, it’s a case of so far, so good. All the top sports, including football and basketball, are embracing the new, and it’s this approach that will determine the long-term future of the sports, teams, players and fans.