NEW DELHI: Tata Motors has announced the expansion of the Dark range of vehicles which covers different cars in the company portfolio. What started with the Harrier Dark in August 2019 has now been taken to cars—the Nexon sub-compact SUV, Nexon electric and the Altroz premium hatchback. The idea is to give the cars a more premium and exclusive look with an all-black theme both on the exterior and the interior. While the Tata Altroz Dark Edition is priced at ₹ 8.71 lakh, the Nexon Dark Edition is priced at ₹ 10.40 lakh. The electric version of the SUV is priced at ₹ 15.99 lakh, while the Harrier Dark Edition will set you back by ₹ 18.04 lakh. All prices are ex-showroom Delhi.
ALTROZ DARK
The Altroz Dark is available in the top variant XZ+ for petrol both with naturally aspirated and turbo engines. The new top of the line variant of the hatch comes in a new cosmo black exterior body colour with dark tint finish on 16-inch alloy wheels and premium dark chrome across the hood. The granite black interior theme with metallic gloss black mid pad and the leatherette upholstery with deep blue tri-arrow perforations and deco blue stitching, all add to the premiumness of the Altroz Dark. The dark mascot on the exterior and the dark embroidery on the front headrest also add to the theme.
NEXON DARK
The Nexon in its dark avatar sports new charcoal black 16-inchalloys, dark mascot, sonic sliver highlights on the body along with matte granite black cladding on the exterior. The interiors offer special dark interior pack and premium leatherette upholstery with Tri-arrow perforations on seats and door trim. The front headrests sport special dark embroidery in line with the theme of the interiors. The new Nexon dark will be offered in XZ+, XZA+, XZ+(O) & XZA+(O) variants of the SUV, in both petrol and diesel fuel options.
NEXON EV DARK
The Nexon EV Dark will be available on the XZ+ and the XZ+ LUX variants of the car. These variants will adorn a premium midnight black exterior colour with satin black humanity line and beltline, dark mascot, and all-new charcoal grey alloy wheels. The interiors of the car get dark themed glossy piano black mid-pad with premium dark themed leatherette upholstery along with tri-arrow perforations on seats and door trims. These are highlighted by EV blue stitches on the seats and a leatherette wrapped steering wheel. The car also gets Tyre pressure monitoring system. Additionally, the Nexon EV XZ+ variant will have rear seat central armrest with cup-holders, 60:40 rear seat-split and adjustable rear seat headrests.
HARRIER DARK
The Harrier dark offers all-new Oberon black colour with a tinge of deep blue making the SUV look a bit different. It also sports the bigger 18-inchblackstone alloys which enhance the sporty stance of the car. Inside, the car offers a premium dark theme with exclusive touches to the key interior elements. The benecke kaliko leatherette upholstery carry special tri-Arrow perforations with deep blue undertone to it enhancing overall premiumness. Also, the front seat headrests sport a special Dark embroidery complementing overall dark theme on the interiors. The car will be available in 3 trims XT+, XZ+ & XZA+.
The Dark range is now available at Tata dealerships and is open for bookings. Tata Motors also decorated the dealerships in the Dark theme to add to the customer’s experience. Additionally, to add aesthetics and accentuate the styling, the company is also introducing exclusive merchandise, which will consist of Dark branded premium leather jackets and T-shirts. In addition to this the company has also introduced a tyre puncture repair kit, as a priority customer offering, to increasing the convenience quotient in the range.
The writer is Senior Editor at carandbike.com