BCCI (Board of Control for Cricket in India) today awarded a sponsorship rights for the Indian Premier League (IPL) to TATA Group for a span of five years. TATA has renewed its association with BCCI for the value of Rs 2500 crore.
Earlier the TATA group held the title sponsorship rights for the IPL in 2022 and 2023 and additionally held the title sponsor of the Women’s Premier League, which is know to be the biggest women’s T20 league in the world.
Amit Shah’s son and Honorary Secretary of BCCI, Jay Shah said, “We are elated to announce the partnership with the TATA Group as the Title Sponsors of the IPL. The league has transcended borders, captivating audiences worldwide with its unmatched blend of skill, excitement, and entertainment. Similarly, the TATA Group, rooted in India, has emerged as a symbol of excellence, making its mark across diverse global sectors.”
Earlier VIVO had owned the IPL rights for Rs 440 crore per year for the 2018-22 period. However, BCCI had to grant temporary rights to Dream 11 for one year at a discounted price.
On the other hand, IPL Chairperson, Arun Singh Dhumal said, “The collaboration with TATA Group for the title sponsorship of IPL 2024-28 is a significant milestone in IPL’s journey. The record-breaking sum of Rs 2500 crore by TATA Group is a testament to the immense value and appeal that the IPL holds in the world of sports. This unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL’s position as a premier sporting event with global impact. TATA Group’s commitment to cricket and sports is truly commendable, and we look forward to scaling new heights together and providing fans with unparalleled cricketing entertainment.”