Two Models

One Market, Two Models: How Vistara-Enhanced Air India Aims to Compete with Budget Giant IndiGo

The upcoming merger of Vistara with Air India marks a pivotal shift in India’s aviation industry, setting the stage for a fierce competition between full-service luxury offerings and budget-friendly options as IndiGo dominates the low-cost market. On November 12, 2024, Vistara, a premium airline co-owned by Tata Group and Singapore...