Starbucks CEO

Starbucks CEO Pledges To Streamline Menu, Tackling To-Go Coffee Challenges

31 Oct 2024

New Starbucks CEO Brian Niccol is working to eliminate the chaotic atmosphere that often builds around pick-up orders at stores, where customers crowd to retrieve their to-go coffees. “It’s a free-for-all,” Niccol remarked in an interview on Wednesday, adding, “It’s first-in, first-out kind of thing.” His approach involves implementing an...

Starbucks CEO Will Fly 1,600 Km To Work 3 Days A Week At Office Instead of Relocating

21 Aug 2024

Newly appointed Starbucks CEO Brian Niccol will not relocate to Seattle. Instead, he will use the company jet to commute from his California home to the Seattle office three times a week, as detailed in his recent SEC filing. This decision has sparked criticism, highlighting perceived corporate hypocrisy, particularly in...