Premiumisation Strategies

Premiumisation Strategies Stay Strong Despite Inflationary Pressures in Indian Consumer Market

Amid persistent inflation and sluggish demand, leading Fast-Moving Consumer Goods (FMCG) and retail companies in India are intensifying their focus on premiumization. Industry leaders are adapting strategies to cater to a growing segment of discerning consumers, refining their premium offerings with competitive pricing and enhanced packaging. Despite inflationary challenges, firms...