IIFA Swapped The Red Carpet For Green

Why IIFA Swapped The Red Carpet For Green: The Story Behind It

For 16 years, the International Indian Film Academy (IIFA) Awards has welcomed its celebrity guests not on a red carpet, but a bright green one. This significant change was first introduced in 2007 at the IIFA event in Sheffield, UK, and has since become a symbol of the event’s commitment...