Assam Government Directs Schools to Allow Religious Symbols

15 Oct 2024

In a significant move, the Assam government has issued a directive to all schools in the state, instructing them to permit students to wear religious symbols, such as rakhis and tilaks, particularly during festivals. This order, issued on October 1 by Aditi Barman, Deputy Secretary of the Department of School...

No other Country has so many Festivals

10 Sep 2024

There is a scientific basis behind every festival in India, and all of them carry significant message and the power to bring people closer. I recently observed the Paryushan Parva and now find myself immersed in the joy of Ganeshotsav. Would I have experienced this happiness if I had been...

How technology is making festive season deliveries smoother from warehouse to doorstep

05 Sep 2024

The festive season brings joy, celebration, and a surge in consumer spending. As online retail sales are projected to hit $6.3 trillion in 2024, retailers face the challenge of managing increased order volumes while meeting customer expectations for fast, flexible, and predictable deliveries. Technology is revolutionizing the entire delivery process,...

The Role of Festivals and Events in Promoting Spirits Brands

07 Aug 2024

Festivals and events offer a unique and powerful avenue for spirits brands to elevate their marketing strategies beyond traditional methods. Unlike conventional advertising, which often struggles to capture attention, festivals provide an immersive experience that allows brands to engage with audiences in a meaningful way. By aligning with the ambiance...