E-commerce Collaboration

ONDC Seeks Amazon, Flipkart Collaboration for Expansion: Government-Backed Network Seeks E-commerce Collaboration

Initially devised to challenge the dominant market positions of Amazon and Flipkart, ONDC was put into effect. The Indian government is expected to expand ONDC, the Open Network for Digital Commerce, by integrating it into the platforms of Amazon and Flipkart. This integration will involve featuring ONDC stores on the...