Now that social media has effectively taken over the lives of adults, giants in this space like Facebook are looking to modify their offerings and aiming at children under the age of 13. In fact, a plan to launch Instagram for kids was imminent but was stalled when critics cried out against the potential mental health issues among children whose minds are at their most impressionable at this age. YouTube is the only platform that offers kids-only content, but the ‘social’ aspect of interaction between people uploading the content and consumers of the content, is missing from this platform. The core idea of social media was never problematic – in fact, it encouraged everyone, regardless of their skill sets, education or level of confidence, to be creative and display that creativity to the world. So, if social media can be presented in a safe manner for young ones, there is potential for immense creative growth.
This was the exact thought in the minds of the team that created VoxBox – a social community for kids under the age of 13. Founders Aditya Jaishankar and Sunder Raman first created a storytelling app for kids called MaPa Story, to allow them to express themselves through stories with anyone in the world.
Jaishankar explains, “However, with MaPa Story, we felt that we were not tapping into the entire gamut of creativity and expression that kids are capable of. We realised kids were keen on a platform where they could interact with other children, while expressing their thoughts and ideas. So, we came up with India’s first social community for kids below the age of 13, where children can share their ideas, experiences, thoughts and stories with one another.”
The basic premise of social media was to allow teens and adults to share their thoughts and experiences with others, however, children below the age of 13 do not have a platform where they can express themselves freely. The main reason such a product has not yet been created is their safety and security. VoxBox claims to address these issues. Jaishankar explains, “We are a safe and secure social community for kids below the age of 13, where they can interact with other kids and freely express their thoughts, ideas, experiences and stories. VoxBox is an audio-visual platform where kids do not need to reveal their name, age or any other personal details. We are also COPPA (Children’s Online Protection Privacy Rules) and GDPR (General Data Protection Regulation) regulated.”
He is emphatic in his belief that because they follow the mandated regulatory structures, VoxBox is a safe app. Children cannot upload posts on this platform without parental consent, ensuring that no post can be harmful in any manner. The name is derived from the French word for voice or Vox, because every child’s voice matters. It has been envisioned as a fun box where imagination has no limits. The app also stimulates every child’s imagination by offering several prompts that inspire and encourage kids to create more if they feel they are stuck in a rut. They can choose from a selection of prompts that include ‘Spark an Idea’, ‘Relive an Experience’, and ‘Explore a City’. These diverse categories allow them to express themselves in a language of their choice.
The app can currently be accessed only on Google Play Store, and caters only to children within India. Despite this, since its launch 4 weeks ago, it has been downloaded over 1000 times, proving a worthy testimony to its popularity.
“We nurture the natural creativity within children, spark their imagination, enable them to become more expressive and allow for bonding to happen between kids across different cultures,” shares Jaishankar with pride. The app comes with multiple categories but the team is constantly working on creating newer and fresher content, as well as including more inspiring topics to pique the imagination of the children. Programs have been selected on the basis of suggestions of their content team that looks into various topics to help kids expand their imagination and express themselves. As all parents know, kids grow up tremendously fast and it is important to keep looking for something worthy that keeps them entertained while encouraging overall development.
The writer pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on firstname.lastname@example.org.
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SUSHMITA OPENS UP ON SHOOTING ‘AARYA 2’ IN MIDST OF PANDEMIC
Created by award-winning director Ram Madhvani, Aarya 2 co-produced by Endemol Shine India and Ram Madhvani Films brings to light Aarya Sareen’s journey from being powerless to fearless.
After emerging as one of the most gripping thrillers from India with an International Emmy nomination for best drama series, Aarya is set to hit the digital scene with Season 2will be available only on Disney+ Hotstar on 10th December 2021.
Ahead of the release of the second season of Aarya, Sushmita Sen has opened up on her experience of shooting for the show in the midst of a pandemic. Sushmita shared, “We’ve become lockdown specialists now! We either release during a lockdown or shoot during it, that’s our new thing! When we completed the shoot for Aarya 2 , on our farewell, we said how blessed we were to be working during the pandemic. There were so many people who had to sit at home, but this is also a nice culmination of teamwork. We had Disney+Hotstar, Ram Madhvani film, the entire crew and the cast together. Everyone just pulled in following the rules and making it possible.”
‘ROCKY AUR RANI KI PREM KAHANI’ TO RELEASE IN 2023
MUMBAI: Filmmaker Karan Johar’s new directorial ‘Rocky Aur Rani Ki Prem Kahani’ is scheduled to hit theatres on 10 February 2023.
On Monday, Karan took to Instagram and shared the update with his fans. “After 7 long years, it gives me such joy and gratitude to be here and announcing that my next #RockyAurRaniKiPremKahani, a love story at its heart with the soul of family values – is releasing on 10th February, 2023. See you in cinemas with an abundance of entertainment that we are getting ready for you,” he wrote.
The romantic drama features Alia Bhatt, Ranveer Singh, Jaya Bachchan, Dharmendra, and Shabana Azmi. They all are currently in Delhi for the shoot. Along with the release date announcement, Karan uploaded a clip featuring a bunch of behind-the-scenes clips. With the clip, the makers also revealed that the team has completed 50 days of the shoot.
BIG B, AJAY, RAKUL’S ‘MAYDAY’ NOW TITLED ‘RUNWAY 34’
NEW DELHI: Superstar Ajay Devgn directorial ‘MayDay’ starring Amitabh Bachchan and Rakul Preet Singh in the lead has got a new title — ‘Runway 34’. The makers also revealed the movie’s release date and unveiled the first looks of the cast on Monday.
Apart from donning the director’s hat, Ajay Devgn will also be playing the lead role in the upcoming thriller movie. Taking to his Instagram handle, Ajay shared the first look posters of the actors from the film and captioned the post as “MayDay is now Runway 34. A high-octane thriller inspired by true events that is special to me, for reasons more than one! #Runway34 – Landing on Eid, April 29, 2022 as promised.”
The posters also included special titles introducing the lead actors.
DEEPIKA SPENDS SUNDAY CHILLING TO SANDHU’S ‘BIJLEE BIJLEE’
NEW DELHI: Superstar Deepika Padukone is indeed hooked to Punjabi singer-actor Harrdy Sandhu’s latest hit song ‘Bijlee Bijlee’ and her latest post is proof!
Taking to her Instagram handle on Sunday, Deepika uploaded a boomerang video of herself sitting in a car and added a ‘Bijlee Bijlee’ song with it. Apart from Deepika, many Bollywood stars including Vicky Kaushal, Shilpa Shetty and Sara Ali Khan among others have also uploaded their videos on social media, while grooving to the latest Harrdy Sandhu’s party song.
Released by Universal Music India Private Limited on October 30, ‘Bijlee Bijlee’ features Harrdy Sandhu along with Palak Tiwari giving a power-packed performance. This song is composed by Jaani and voiced by singer Harrdy Sandhu.
For the unversed, this isn’t the first time Deepika has shown her love for Punjabi songs; she recently hosted an ask me anything session for fans on her Instagram handle where she revealed she was listening to Diljit Dosanjh’s ‘Lover’ on loop at that time.
SHAHID SURPRISES FANS BY SINGING SONGS FROM HIS UPCOMING ‘JERSEY’
NEW DELHI: On Saturday, the actor went live on his Instagram to share his joy at the phenomenal reception of the ‘Jersey’ trailer. When one of his fans requested him to sing a song, Shahid decided to surprise his fans by singing the title track of ‘Jersey’. Shahid sang ‘Mehram Tu Hi Hain Mera’. Shahid had more in store for them! He decided to sing another track from the movie. Jersey is slated to release on December 31 in the theatres.
JASS MANAK ENTERTAINS FLIGHT PASSENGERS WITH HIS HIT SONG ‘TENU LEHENGA’
MUMBAI: If you find yourself travelling on the same flight as popular singer Jass Manak, then get ready to have fun. A video has been doing the rounds on the internet in which Jass can be seen crooning to his hit song ‘Tenu Lehenga’ along with the passengers on a flight. “4000 ft up in the air 24/7 entertainment …thanku love u guys,” he captioned the clip. Jass’ video has left netizens super impressed. “Awww amazing,” singer Zara Khan commented. “How sweet. Passengers look so happy,” a fan commented. Jass’ song ‘Tenu Lehenga’ was recently recreated in John Abraham’s new film ‘Satyameva Jayate 2’.
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