Social media is one of the best ways to reach your customers authentically. It’s a way for companies to connect with their audiences, allowing them to stand out from the crowd. But it takes more than just posting on Facebook or Twitter every few weeks. Here are ten steps you can take as part of your social media campaign:
Identify the Opportunities in Your Data.
There are many types of information that you can collect. Data is the currency of our time, and you need to collect all of it, take notes on what matters, and use it to make decisions. You should also be constantly reviewing your data to see if there are any patterns or trends that emerge.
How do I collect my data?
To start with, you’ll need a good CRM platform (customer relationship management) that allows you to store all the data about your customers, prospects, and leads in one place. From there, here’s how I recommend categorizing your contacts:
- Contacts who have made a purchase from me in the past 12 months-these are my “hot leads” because they’ve shown an interest in my product/service or brand by buying from me before-so now; we’re just following up with them!
- New contacts who have visited my website within the last 30 days-these people haven’t had contact with me yet, but they’ve at least visited my site recently, so let’s follow up with them too!
Understand How to Listen to Your Audience’s Conversation.
Social media listening is a great way to understand what your audience is saying about your business. You can use online tools that listen for mentions of your brand and then provide you with information about those conversations, such as:
- How often do people talk about you?
- What kind of content are they sharing?
- Who are the influencers in the conversation (influencer marketing)
With this information, you can decide how to engage with your customers on social media. You may respond directly to someone talking about your brand or want to monitor the conversation to be aware of any issues that arise.
Build a Community and Add Value Through Social Media.
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Now that you’ve got a handle on your target audience and have developed a strategy, it’s time to build your community.
To do this, you need to offer value in exchange for their attention and engagement. Create content that provides valuable information or entertainment. Engage with them as much as possible by responding to comments, asking questions, and offering tips.
Don’t be afraid to give away some of your knowledge if it will help others succeed in the social media world. You never know who will see what you wrote and pass it on further down the line! And don’t be afraid to ask for help when needed—it can only help strengthen the bond between you and your followers!
Deepen Customer Relationships by Providing Support on Social.
You probably already provide customer support on social media, but do you have a plan? You may be surprised at how much more effective your response can be if you consider how best to handle customer issues as they arise.
- Provide support in real-time. Customers want answers now – not tomorrow or next week. If someone needs help with an issue and sees no one is responding to them, they will likely move on to another brand that provides quick responses.
- Provide relevant support for each customer’s needs. One size does not fit all when it comes to social media engagement; what works well for one person may fail miserably with someone else because their needs are different from yours (e.g., if they are looking for advice while another person wants just basic information).
- Use analytics data and other research findings to determine where your efforts should go! For example: “80% of our clients come from X state, so we should focus our attention there first.”
Take a Stand on an Issue.
This is one of the most effective ways to show your audience that you are committed to improving their lives or making them better than they would be without your product or service. It’s also a great way to build brand loyalty since people like feeling like they’re part of something bigger than themselves—and in this case, that means being on the same side as you and agreeing with your point of view.
Take some time to research what’s happening in society and identify an issue that matters to you. Then write why it matters so much; what makes this an important topic? What do you feel needs to happen? Finally, take a position: Do you agree with how things are currently being handled? Why or why not?
Discover Your Brand Personalities With the Help of Social Media.
Social media is an excellent tool for discovering your brand personality. Let’s take Instagram as an example since it’s one of my favorite platforms for getting to know my business.
When you first start using Instagram, it can feel like a lot of work: what should I post? How often should I post? What kind of content should I share? But once you get the hang of it, posting on social media becomes second nature. You’ll see what works best for your audience and where your brand shines most brightly. And this will help with your overall strategy!
Ask yourself these questions when building out your social media platform:
- What is my personality like offline? For example, am I funny or severe? Am I bold or quiet? Am I always very punctual or constantly late (like me)? All those attributes are part of who we are in real life—and they transfer over into our online presence too! So how do those traits translate into how we use social media channels like Facebook or Twitter?
Address Customer Pain Points in Real-Time Across Channels.
Respond to customer complaints, compliments, questions, and requests for help in real-time across channels. Social media is a great way to engage with your customers like Instagram or Facebook and get them talking about your brand. But it’s also a powerful tool for resolving customer issues and building loyalty. You can quickly respond to any complaint or compliment by responding directly through social media—and then follow up with the appropriate channel (email or phone). This will show customers that their concerns are being taken seriously while also boosting their perception of how responsive you are as an organization.
Additionally, when addressing competitors’ complaints on social media, try not to be defensive or argumentative; instead, approach this from an objective standpoint: “We hear what our competitor is saying about us; what would we do differently? What can we learn from this experience? How can we improve ourselves?”
This is another way to put your customers first and show them you’re listening.
Think About Your SEO Strategy Outside the Box.
Social media is a great way to drive traffic to your website, but using the right tools and techniques can also drive traffic to other places on the Internet. Here are some ideas for reaching new audiences:
- Your email list. You can share links with customers and potential customers through an email newsletter or marketing campaign.
- An app or mobile site (if you have one). If you already have a mobile app or website optimized for mobile browsing, social media is an excellent channel for promoting those assets!
Integrate and Personalize for Deeper Engagement.
Integrating your social media presence with your website is one of the most effective ways to create a seamless experience for customers already familiar with your brand. This can be done through links, buttons, banners, or other means on each platform. It’s also essential to integrate email marketing efforts so that customers are aware of new content on social media platforms when they sign up for emails from you or visit any part of the website where they might be contacted by email (e.g., at checkout).
Personalization goes beyond just showing a customer’s name in an email signature—it also means tailoring product recommendations based on past purchases and interests and understanding how people use different channels (email vs. Twitter vs. Facebook) to coordinate campaigns accordingly.
Find Influencers That Are Relevant to You and Engage With Them.
You’ve probably heard the term “influencer” thrown around in marketing circles, and you might have a solid idea of what it means. But if you don’t, here’s how it certainly works for your business. An influencer is someone with a large following on social media who can influence others to buy something or try something new. It could be anyone from a celebrity to your own daughter’s friend at school—it doesn’t matter how well-known they are; all that matters is the size of their reach.
It may seem daunting to start reaching out to these people. Still, by using the right keywords when searching for them on social media platforms like Facebook and Instagram (or even Google), you’ll find plenty of individuals who share similar interests as yourself looking for connections! Many influencers are happy to engage with brands via social media; some will even take it offline by inviting companies like yours out for lunch so they can learn more about how your business works! So get out there and start connecting with other businesses—there’s no better way than through online networking opportunities such as those available through The Social Networking Club!”
If you’re starting, it can be daunting to take on the world of social media. But remember that the most important thing is to make sure you’re having fun and trying something new—even if it doesn’t work out, there’s no failure! We hope these tips will give you a good start on your journey into an exciting new world of online interaction.