More good news: you can partner with an excellent SEO agency to take care of your SEO needs — also on a limited budget. No matter how you proceed, SEO isn’t a train you want to miss when it comes to your digital marketing strategy. According to a study, around 85% of people said they used Google at least once in the past four weeks. If you want some visibility on the internet and to reach people, SEO is truly the way to go.
Great SEO — Tailored to Your Budget
With some careful budgeting and choosing the right SEO tactics to focus on, you can work with an SEO agency to create extremely effective SEO plans to ensure you rank well on search engines. This, in turn, will bring more traffic to your online presence and ultimately lead to more conversions and sales.
The trick to great SEO on a small budget is prioritization. If you can figure out how to automate parts of your SEO strategy while selectively keeping some tasks in-house and outsourcing only what is necessary to an experienced SEO agency, you’ll find that your money can stretch real far in the world of SEO. Keeping that in mind, here’s a game plan that allows you to maximize your visibility on search engines, even on a small budget.
Begin By Outsourcing What You Cannot Do Yourself
Trying to do everything yourself when it comes to SEO is one of the first great pitfalls of implementing an SEO strategy. Many brands working on small budgets decide to deal with SEO by simply trying to do everything themselves. Unfortunately, this leads to the inefficient implementation of SEO strategies and a lot of wasted time — and resources.
One of the best ways to stretch your budget when it comes to SEO is, in fact, outsourcing to an experienced SEO agency. This may seem counterintuitive at first; after all, how can you stretch your budget by spending more money? However, using your finances efficiently is the best way to maximize your visibility on a small budget.
Outsourcing specific SEO tasks to a well-known and experienced SEO agency allows you to focus on what you can do well while allowing you to utilize your money as efficiently as possible, spending it only when you really need to. The SEO agency you partner with will have the right resources, technology, knowledge, and experience to leverage your SEO strategy to do it in ways that you cannot yourself do.
SEO strategies you can outsource to an SEO agency include:
- Your link-building strategy.
- Advanced SEO strategies.
- A one-time audit of your SEO status right now — and what you will need to do to bring it up to the mark.
An SEO agency can give you the resources you need to get started on your SEO strategy, even on a limited budget.
Decide What You Want To Handle Yourself In House
Once you outsource the more complicated tasks in your plan to an SEO agency, you can start making decisions on what you can handle in-house by yourself or with your team members. These are a number of SEO tasks that can — and should, in fact — be done by people familiar with your brand. While the best SEO agencies will also get familiar with your brand before doing SEO work for you, your own people can also handle some tasks if you’re on a budget.
Tasks you can handle in-house can include:
- Technical SEO, which, though it can be handled by someone with experience, can also be handled in-house. While it does involve a rather steep learning curve, once you get the hang of it, it can be handled in-house. You can also outsource the initial setup of your technical SEO framework to an SEO agency and then handle future maintenance yourself.
- Content creation involves a thorough and intimate understanding of your brand and its offerings. While outsourcing it to an SEO can be efficient, it can also be easily handled in-house with a solid content calendar and plan in place.
- Your keyword strategy can also be handled in-house. While an SEO agency can do this much faster and more efficiently, you, too, can learn how to use Google’s Search Console and create your own keyword strategy.
Automate The Easy but Time Consuming Tasks
Some tasks in your SEO strategy — the ones that are particularly time and labor-intensive — can also be automated. A one-time investment in the right tools and the time to learn their ropes can be incredibly profitable in the long run. While SEO agencies usually have these
tools at hand, you will have to choose to make an investment first. However, the payoff, in the long run, can be great indeed.
You can automate tasks such as data reports, monthly audits, link loss monitoring, and even more thorough audits of your website’s SEO status.
The Upshot
A solid SEO plan can be difficult to implement, no matter how big or small your budget is. However, with some careful planning and consideration, even a small budget can allow you to create a truly winning SEO strategy. When you partner with an experienced and trusted SEO agency like AdLift, you get the most out of your investment and money. They will tailor an SEO plan to your brand’s needs, budget, and requirements, so you can decide exactly where your resources can be most efficiently put to use.