The first edition of the “Seclude Creators Club” leveraging 20 unique influencers from across India has been launched by Seclude Hotels and Homestays to showcase its immersive take on accommodation, culinary, local culture, architecture, and wellness. A new era of demand has arisen driven by experiential hospitality that provide guests with stays that go beyond regular hotel routines and immerses them in local customs and diversity.
According to the latest Mordor Intelligence report, the Indian hospitality sector is projected to be valued at USD 23.50 billion in 2023, with an anticipated growth of USD 29.61 billion by 2028. While the industry overall is slated to grow at a CAGR of 4.73% from 2023 – 2028, guest preferences have evolved beyond simply seeking out the most luxurious accommodation with the emergence of branded homes coupled with cultural immersion. As per some reports, a supply gap of approximately 2.5 million rooms in the homestay segment currently exists.
Taking into account this emerging trend, Seclude which has more than doubled its room inventory over the last year is focusing on providing unique and exclusive experiences in Uttarakhand, Himachal Pradesh, Kerala, and Goa, among others.
Sonali Sethi, Head of Strategic Initiatives said, “At Seclude, we continuously strive to innovate and implement fresh ideas that redefine guest experiences. Today, we proudly unveil the Seclude Creators’ Club, an organised and structured initiative where influencers come together as a community to interact and showcase our unique boutique properties through their eyes. Through the Seclude Creators Club, we are providing a community for joint collaboration and sharing of ideas amongst these creative storytellers of the modern age.”
The three-day “Seclude Creators Club” itinerary included fun and engaging group activities such as Zumba, art therapy, guided nature walks, movie screenings and forest picnics. Seclude has also made consistent efforts to include out-of-the-box experiences guided by its three core principles -design, food and experiences. Other fun group activities include barbeques, baking sessions, holistic wellness, yoga, and Ayurveda packages. To highlight this, the first edition of the creator’s club hosted upcoming influencers such as Divya Shree, Swetha Naidu, Rinku Bisht, Megha Sukhija, Laxmi Reddy, among others.
Co-founders at Seclude, Rohit Sethi and Ramit Sethi added, “We pride ourselves on giving our guests a memorable stay and we aim to highlight this, along with our personalised offerings, through the Creators Club. In the era of digital connection and experiential travel, creators are not just trendsetters; they are curators of unforgettable experiences. Thus, I am thrilled to invite a handpicked community of creators to join us in weaving the narrative of our bespoke properties.”