Finding a well-made work outfit is indeed a tough task for Indian women. Fortunately, Gurugram-based label Salt Attire founded by Dipti Tolani is here to help. “Salt Attire offers wardrobe solutions for contemporary women. Our fabrics are mostly imported and are of premium quality. We offer tailored fits and customisations that adhere to Indian body shapes and sizes. I was aware that most western outfits made in India cater to western proportions as our country is a big export hub for the overseas garment industry. Items produced for consumption in India are sized and fitted by leveraging UK size charts. Hence, at Salt Attire we created our own body measurement ratios based on research done on Indians,” she says about her brand.
A model in Salt Attire.
Tolani pursued an Engineering degree from Pune University and a Master’s in Operations Research & Financial Engineering from Columbia University, New York. Before starting her label, she worked as a consultant in New York. On a trip back home to India, an unscheduled work meeting came up which forced her to search the local markets for business casual, workwear items. “I hopped from showroom to showroom, with dwindling hopes that I would find what I required. I just needed a good shirt with decent fabric and a pair of pants. I struggled and compromised over trade-offs between designs, price, fabric, and fit! A simple search for a shirt and a pant turned into an ordeal. My colleagues and other friends from India all faced the same issue. They mostly bought clothes on their trips abroad. This made me aware of the gap in the Indian market,” she explains. Hence, Tolani launched Salt Attire to address the need for high-quality business casuals and workwear for women. Her brand was conceptualised as a one-stop-shop for 9 am to 9 pm clothing needs, where any piece of clothing could be worn to work and after.
Tolani’s in-depth ground research led her to study the industry and the design process in detail. She visited manufacturing units to watch the workers craft the garment from a design sketch she provided. This experience gave her operational and business insights ranging from tailor wages to workflow, and from designing clothes to their production. “Since then, Salt Attire has come a long way. We have an in-house team now, which designs, develops and produces the clothing. We study and predict trends, preferences and user behaviour based on social media analytics and customer interactions,” shares Tolani with pride.
Their latest Fall/Winter 2021 collection is an ode to elegant Victorian dressing with motifs like polkas, vintage flowers, dark hues, constructed silhouettes, and classic cuts. Salt Attire offers seasonal collections along with mini capsules. The founder says, “Our design team anticipates the needs of our clients as per their lifestyle, and creates designs which are functional, sophisticated, and chic. We focus on clean cuts with fine detailing. We believe in making aesthetically pleasing, feel-good clothes that offer utmost comfort, with classic silhouettes that are always flattering.”
A number of bloggers and influencers have been seen sporting their garments. Tolani believes their comfort fits and strong design language makes them stand apart from others. Minute attention to detail in every step of making the garment is their USP—right from using the best quality threads to accessories and other elements.Strict quality control parameters are also enforced every step of the way. The fabrics are pre-washed, to remove any stains and odours, and pre-shrunk to avoid shrinkage. The shirts are designed to avoid any gaping issues, and the pants and skirts are made with stretch fabric for extra comfort.
Describing her most rewarding moment, Tolani says, “When I had just started the label, I was waiting to catch a flight at the Mumbai airport. I saw a woman dressed in a Salt Attire shirt and it was a defining moment where I met her and she gave me a tight hug and told me how happy and comfortable she was with her new find!”
Through its structured tailoring catering specifically to Indian women, Salt Attire aims to be a one-stop-shop that provides high-quality wardrobe solutions for all women. Describing itself as an affordable luxury brand of elevated essentials, they also provide customisations and personalised shopping based on customer preferences, lifestyle, and body type. The pandemic was a testing time, but with things opening up the team is hopeful of better business and happier times ahead. Their manufacturing unit is in Udyog Vihar, Gurugram, and they retail both offline and online, and ship worldwide through their website saltattire.com. They also have a store in Mega Mall in Gurugram and are looking to expand to other cities as well.
The writer pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on firstname.lastname@example.org.
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ARJUN MATHUR TO ADARSH GOURAV: HERE’S LOOKING AT THE TOP THREE OTT NEWSMAKERS
MUMBAI: The past few years have been a revelation for Indian cinema with the influx of OTT content. From handling an out-of-box idea to bringing forth a crucial issue in the limelight – our actors are going all out with their digital ventures!
While we saw some of the finest performances on the streaming platforms last year, there are a few names that define the space with their path-breaking performances, unconventional takes, and impeccable cinema sense. So, here’s rounding up the top four OTT newsmakers.
ARJUN MATHUR: You cannot have a list of the ground-breaking stars without Arjun Mathur. The international Emmy Award-nominated actor has pushed the boundaries with his non-conformist choices, like playing a gay wedding planner in Made In Heaven or shooting a show in a lockdown with The Gone Game. Now, he has Made In Heaven S2, Gone Game 2, Lord Curzon Ki Haveli, and Lionsgate Play’s next series.
PRATIK GANDHI: Pratik Gandhi became a household name with his blockbuster series, Scam 1992. The actor earned massive acclaim for his apt and flamboyant performance of Harshad Mehta. Later, he stunned the audience with his brave selections – Bhavai and Shimmy. Coming up next for the actor are Atithi Bhooto Bhava, Woh Ladki Hai Kahaan?, and Six Suspects.
ADARSH GOURAV: With his solid performance in The White Tiger, Adarsh Gourav has made it into everyone’s watchlist. The new-age actor bagged the BAFTA nomination for his performance and is all set to step into Hollywood with his next venture, Extrapolations, starring Meryl Streep.
PANDIT BIRJU MAHARAJ WAS MY GURU BUT ALSO MY FRIEND: MADHURI
NEW DELHI: Behind every successful person, there are unfailing efforts of teachers. Kathak legend Pandit Birju Maharaj played the role of that guru in actor Madhuri Dixit Nene’s life.
After learning about the demise of Pandit Birju Maharaj, Madhuri, on Monday, took to Twitter and opened up about her relationship with him. “He was a legend but had a child like innocence. He was my guru but also my friend. He taught me the intricacies of dance and Abhinay but never failed to make me laugh at his funny anecdotes,” she wrote.
“He has left behind grieving fans and students but also left a legacy we will all carry forward. Thank you Maharajji for everything you taught me in dance along with humility, elegance and grace. Koti koti pranam,” she added.
Alongside the note, Madhuri posted a throwback picture of her doing mukhdas with Pandit Birju Maharaj. For the unversed, Pandit Birju Maharaj, who breathed his last on Monday, had worked with Madhuri in films like ‘Dil Toh Pagal Hai’, ‘Devdas’ and ‘Dedh Ishqiya’.
Bollywood in awe of Pushpa & Allu Arjun
Mumbai: Pushpa star Allu Arjun, the talk of the town, has absolutely impressed
his fans,audiences, actors in the South and also many bigwigs in Bollywood. The
stylish star with his emphatic performance has won the hearts of many in the Hindi
speaking regions. Now, Bollywood is all praise for Pushpa Raj aka Allu Arjun and
the movie, reiterate what the stylish star has said in the film, ‘Pushpa is not flower,
it is fire’. Completely entranced by Allu Arjun’s splendid work in “Pushpa”,
and also as the Hindi version in the North belt alone grossed Rs 100 crore
in box office collections in 25 days of its run, actors and big producers
in Bollywood have taken notice, and are now speaking about the
stylish star’s ability to charm viewers.
At a time when Allu Arjun has amassed a big fan following in
Hindi-speaking regions, there are reports of Bollywood producers lining up to cast him in their next Hindi films. Also, many
Hindi actors are showing interest to act in his upcoming pan-India movies. It is also reportedly said that producers are looking
to get Hindi dubbing or remake rights of the icon star’s upcoming films as they feel he will dominate the cinema space now.
The passion Allu Arjun put into his Pushpa Raj character is
so evident that people are just captivated by him.
LATA MANGESHKAR TO REMAIN UNDER SUPERVISION FOR A FEW MORE DAYS
MUMBAI : Giving a health update regarding legendary singer Lata Mangeshkar, her doctor on Sunday shared that the megastar will still remain in the Intensive Care Unit (ICU), under the supervision of doctors for a few more days.
The Bharat Ratna recipient was admitted to Breach Candy Hospital in Mumbai last week and her treatment is still going on. The 92-year-old star is suffering from corona as well as pneumonia. Dr Pratit Samdani who is treating the veteran singer said that “Lata ji is still in the ICU, she still that is why she is kept under the supervision of the doctor in the ICU.” “Lata ji will remain under the supervision of the doctor for a few more days, it is difficult to say how many days it will last. No one is allowed to meet.” The doctor also said that there is a need for people to pray for her recovery.
MOUNI ROY TO RETURN TO SMALL SCREEN AS A JUDGE ON REALITY SHOW
MUMBAI : After working in films like ‘Gold’, ‘Made in China’, and the yet-to-be-released ‘Brahmastra’, actor Mouni Roy is back to the small screen — the place where she first made her acting debut. Mouni is all set to appear as a judge on ‘Dance India Dance Li’l Masters Season 5’. Talking about the same, she said, “For me, dance is an expression. It is an amalgamation of various art forms. I am incredibly excited to be a part of Dance India Dance Little Masters as a judge. I can’t wait to watch the young kids showcasing their talent on such a huge platform.”
Mouni started her acting journey with TV shows and rose to fame with supernatural ‘Naagin’.
KURUKKU VAZHI IS A CRIME THRILLER: SHIRA GAARG
CHENNAI: What started as a surprising opportunity for actress Shira Gaarg to explore her passion became her career path once she started getting good reviews from reputed film critics for her role in her debut Tamil film Baby. Hailing from Bengaluru, Shira Gaarg was pursuing her college studies when a photoshoot caught the attention of director Balaji Sakthivel and his production team. They were looking for a fresh face for the movie Baby. She did not have any experience in acting then but after motivation from the director and support from her family she accepted the offer. Later after completion of her MBA she decided to take acting as her full time profession. Actress Shira Gaarg has recently completed the shoot for Tamil film titled Shot Boot Three directed by Arun Vaidyanathan and is currently shooting for her next movie Kurukku Vazhi directed by N.T. Nantha. In a candid conversation the actress avers, “Kurukku Vazhi is a crime thriller. It describes about what happens when people take short cut in life and how it would impact others. It is a very emotional role and the character has to go through mix of emotions. The story is about four people and what choices I make while dealing with them.” The film is produced by K Singh and A. Sharma. Apart from writing and directing the film, N.T. Nantha has also handled cinematography and composed the music. Apart from these projects, Shira Gaarg has also played the lead role in a Tamil web series Chewing Gum for Hotstar Network. She further added, “All my roles are unique and distinct. I am looking at playing meaty kind of roles. Fortunately the roles which I have played are all different and diverse.”
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