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Salon business takes a massive hit in corona times

The industry, which depends on personal touch and human interaction, is fighting for survival.

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Salon
Salon business takes a massive hit in corona times

From Anushka Sharma giving a haircut to hubby Virat Kohli to Tapsee Pannu chopping off her own hair, we’ve seen several celebs indulging in DIY personal care as the entire grooming industry has been under lockdown for the past few weeks amid the rising number of coronavirus cases. And now even though the government has permitted the opening of standalone beauty parlours and salons, the industry is far from the road to recovery. The predicament of the industry lies in the deeprooted doubts prevailing in the customer’s mind regarding their own safety. “I know the next six months won’t be good for the industry. The client is scared and is apprehensive to come to the parlour or salon. We need to work on that first, we need to work on client confidence which can only happen through education. It will take a lot of time.

We all have to work on it creating trust,” says Jawed Habib, India’s salon czar and chairperson of Jawed Habib Hair & Beauty Limited. From basic grooming like a haircut and facial to botox, nail and hair extensions, the entire gamut of the grooming industry has changed drastically. The industry, which is pegged at crores of rupees, has been terribly hit due to Covid-19. The industry, which depends on personal touch and human interaction, is bracing for the aftermath of the lockdown. “I think the big challenge is what to do right now, and what we need to do when the lockdown is lifted. What our sanitisation needs will be? What will be nontouch makeovers? We need to think how we can bring digital and AI into all of this. The morale of the people is down which makes it very stressful,” says Sameer Modi, founder and MD of the popular cosmetic brand Colour Bar. With everything connected to our social media handles via technology, it’s not just the owners of these salons and companies who are feeling the lockdown blues but also make-up and beauty influencers, as the advertisements have reduced drastically on their platforms.

“Current situation is bad; the brand budgets have gone down. The budgets have been slashed as there are no delivery happening. Brands mainly want to collaborate for brand awareness to the audience. There won’t be an ROI as no purchase will be made. Some brands are doing online marketing so that the product is out there in the buyers’ mind,” says Shilini Samuel, a digital creator. Many digital influencers are, however, trying to stay positive during the pandemic by creating educational content online. “I have started doing online makeup classes and teaching makeup every day. That way I can help people with my skills and motivate them as much as I can. I keep interacting with my brands and team members to come up with solutions. Right now, we don’t know the situation we are in and we don’t know what’s going to happen, but we can try to do what’s best,” says Saachi Bhasin Daga, an online beauty influencer. With the government giving a green signal to standalone salons and parlours, the industry is slowly attempting to revive itself. The first and the foremost priority for the industry seems to be winning the trust of the customer back.

“We will have to work with less manpower and make sure they wear sanitised gear and are safe. We were also planning to hire people who come from non-contaminated zones. We have to work on our social media skills and make sure people coming to us know it’s a safe place,” says Dr Jamuna Pai, celebrity skincare and wellness expert and founder of Skinlabs Clinic. Dr. Blossom Kochar, chairperson, Blossom Kochar Group of Companies, also believes that the most important thing is to build the trust. “People do need these things and they will finally come out. But for that sanitisation and hygiene are going to be very important.” Though the hardesthit in the industry have been the small salons and barbers who had to keep the shutters down from weeks and are now seeing a drastic reduction is footfalls. “The beauty and the hair industry needs to come together. It is a huge industry in India and we can raise a lot of fund, which can go to people that cannot afford to even open their small salons,” suggests Sapna Bhavnani, a celebrity hairstylist.

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6 Most Common Call Center Myths Debunked

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Many people associate a call center with telemarketers trying to sell you something. Times have changed, and you can now see “scam likely” when the phone rings. Robocalls have become a primary source of telemarketing today and they’re only getting more common. Despite technological innovations, call centers still get mistaken as having a bad reputation.

Today, call centers are essential to providing excellent customer service and support. Many companies use these outside resources to grow and succeed. Unfortunately, misconceptions continue to surround call centers. Once the myths are debunked, you’ll see the real benefits of hiring external help.

People No Longer Call in for Customer Support

With technology at our fingertips, some people think customers prefer using online support. Believe it or not, when someone has a problem, they would rather connect with a person over the phone. The impression that customers first go to chatbots and online forums is untrue.

It requires fewer steps for customers to call a number when contacting a company. Typing an email or filling out an online form takes more time. Customers whose first instinct is to go to a website for support are often in a younger demographic, but many surveys confirm that most people prefer to call in.

Calling customer support provides a faster resolution to problems. When you get a representative on the phone, the reply is quick. Contacting customer service online leaves you waiting for a response. You spend more time checking your phone for an email than if you just called the company.

Call Center Agents Are Not Productive

Call centers invest in their people and spend four to six months training their agents. All representatives have to meet a set of performance standards. A call center answering service prepares their staff and ensures they’re fit for the job. All agents must be ready to provide the best customer service possible.

Call center agents are generally young, have great people skills, and are enthusiastic. Many customer service representatives are hard-working and have a college degree. Salaries for agents are reasonable, around the same amount as a teacher.

Working for a call center can be enjoyable, and management often rewards the employees for good resolution rates. Incentives help retain the agents by providing them with a positive work experience. Creating an optimal environment increases productivity and motivation.

Call Centers Can Be Replaced by Automation

Automation or robots may be the most cost-effective solution, but they aren’t what customers want. Call agents fear that they’ll be replaced with AI or other technology one day, but as it stands, there’s still heavy demand for call centers. 

Customers like a personal touch when they call a company with an issue. Talking to a representative on the phone is important to many people. Having a call center lets you foster relationships and build a base of loyal customers.

Automation is a valuable tool for predetermined scenarios that your business often sees. Generating easy access to FAQs, for example, is a great use-case; to maintain customer satisfaction, however, offer a quick option to speak to an agent.

Not an Accurate Representation of Your Company

Call center agents are trained on your brand, so they know how to approach your customers. Representatives are an extension of your company and make operations easier. Working with a call center gives you an invaluable business partnership.

You can provide scripts and guidelines for the agents who speak to your customers. Call center management ensures that the staff follows the dialogue. The customer service representatives will remain on point with your brand’s procedures.

Agents in call centers are trained on your company’s processes, tone, and voice. When customers call, the representatives positively reflect your business. Call centers hire friendly professionals who provide a more personal service.

Call Centers Are Costly

The cost of a call center depends on the demand from your customers. You need to look at how many requests you get a day and the number of employees required. Call centers can provide different skill sets, like a team for tech support.

Large companies with an in-house setup incur higher costs than those leveraging a call center. Outsourcing the work to agents is less expensive than hiring internally. You’ll also save on equipment costs and won’t have to buy phones, headsets, or computers.

All Call Centers Are Offshore

Many people falsely believe all call centers are located outside the United States. This myth makes business leaders shy away from hiring external support. A common fear is that agents may have a culture or language barrier.

In fact, there are plenty of local call centers throughout the United States. You can offer your customers excellent service and a positive experience. Call centers often have bilingual agents available to suit your company’s needs. 

Consider Working With a Call Center

Debunking the myths surrounding call centers shows that they offer many benefits. Small and large businesses can focus on growth by outsourcing customer support. Agents spend months training to learn how to serve your company’s needs best.

Working with a call center is much more affordable than people think, and many are based in the U.S. Having a team of agents dedicated to customer service improves business operations. You can vet several call centers and find one that best suits your needs — and more importantly, the needs of your customers.

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Groupe ADP, GMR Airports, Airbus, Axens and Safran sign MoU for study on clean aviation fuel

The objective of the study, conducted under the lead and coordination of Groupe ADP and GMR Airports, is to understand and evaluate the demand, the challenges and opportunities of supply, infrastructure and fueling, as well as to prepare a business case for SAF production and use in India for all kind of aviation purposes.

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Airport operators Groupe ADP and GMR Airports together with Airbus, Axens and Safran today signed a Memorandum of Understanding (MoU) to conduct a joint study on Sustainable Aviation Fuels (SAF) and their potential in India. The objective of the study, conducted under the lead and coordination of Groupe ADP and GMR Airports, is to understand and evaluate the demand, the challenges and opportunities of supply, infrastructure and fueling, as well as to prepare a business case for SAF production and use in India for all kind of aviation purposes.

SAF is a clean substitute for fossil jet fuels. Rather than being refined from petroleum, SAF is produced from sustainable resources such as waste oils from a biological origin, agri-residues, municipal solid wastes or algae. SAF produced using the most advanced pathways can provide CO2 emission reduction of up to 85% across the entire SAF lifecycle. The aviation sector globally contributes to 2-3% of CO2 emissions as compared to other sectors. In 2009, the aviation industry collectively agreed under the frame of ATAG (Air Transport Action Group) to the world’s first set of sector-specific climate change targets.

These targets include- Carbon neutral growth from 2020 and achieving 50% reduction in carbon emission by 2050 relative to a 2005 baseline. In 2021, the ATAG commitments were modified to aim at Net Zero in 2050, in order to be coherent with current global roadmaps defined in the Paris Agreement with 1.5°C temperature limit scenario.

ATAG has identified SAF as one of the most promising options for this purpose. The International Civil Aviation Organization (ICAO) has also underscored the need for massive deployment of SAF in its work dedicated to LTAG (Long Term Aspirational Goals) recently adopted.

India is the 3rd largest domestic aviation market in the world with a projected annual growth of about 9% going forward, the use of SAF will be a key element to achieve the targets of carbon reduction and net-zero target of the country by 2070, set by Prime Minister Narendra Modi. Looking at the significant role SAF will be playing in the aviation sector, it is important to assess and map the requirements of SAF, feedstock availability, fuel production technologies, logistics systems and airport infrastructure planning at the country’s airports and make them future-ready.

The joint study on SAFs will help the Indian aviation sector in examining all these crucial factors and help the sector gear up for the future. The study will also review the regulations in place and what could be the necessary evolutions to permit the SAF to take off in the operations.

In addition, this study will also evaluate the business model and feasibility of the implementation of a pilot project in an appropriate location in India, which could be taken up in a second phase by the partners. The study will be initiated in the second quarter of 2022 and is expected to be completed within 1 year. It may be further extended based on the agreement of all the parties involved.

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10 Benefits of Video Marketing for Small Businesses

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Video marketing is no more a new concept in the market, many of your competitors have been using it for a couple of years now. You can use video marketing for your small businesses as a powerful tool, all you need is to opt for the best video editor, which fulfills all your requirements and is budget-friendly. So if you are new to this, don’t worry, it is no more a complex and expensive affair.

All you require is some planning and creativity for creating fantastic marketing videos that will attract your viewers. In addition, you should know that the rate at which people are consuming videos is growing tremendously, therefore, using video marketing for small businesses can be one of the best strategies for increasing sales.

Benefits of Video Marketing for small businesses

Investing in video marketing can have various benefits for small businesses. Let us have a look at some of the significant reasons-

Brand awareness

If you do video marketing effectively, it can aid in raising brand awareness. You need to know that over a billion users watch more than 250 million hours of video every day. By this, you can easily make out how powerful video marketing is; therefore, it can help create wonders when it comes to increasing brand awareness and sales.

The retention of videos is better than text, so using videos can be a great way to let people know about your brand and product.

An excellent method to acquire information

People these days have less patience and shorter attention spans as compared to the previous generations. Therefore, you need to keep in mind that the videos you create should be short and crisp.

Also, if people are given an option to watch a five-minute blog or two-minute video, more than 90% will opt to watch a video. As per the customer’s views, watching videos is the best way to acquire information because it gives them a better insight and a more refined view of the product.

Increases online presence

Videos can help increase the online presence of small businesses as in today’s time, it is difficult to survive without an online presence. With the help of video marketing, you will be able to make your online presence better by creating engaging and entertaining content which is easier for the customers to consume.

Videos persuade the potential customers to take the next step, such as clicking on the subscription link, visiting your website, and maybe they make a purchase as well. If people like your video, they might spread it to the world by clicking on the share button. 

Increases your click-through rate

If you also wish to boost your click-through rate, you will have to include videos in your email marketing campaigns as well. However, do not embed the video in the email, as it might get filtered into the customer’s spam folder. 

Instead, it is recommended to put a thumbnail to the video, and the customers will be able to click on it directly. It will take them straight away to your website or landing page; it is genuinely one of the best ways of boosting the click-through rate.

Helps you rank higher 

Undoubtedly, with the help of video marketing, your business can rank higher on search engines. Google is the largest search engine, and if you add videos to your website, it will increase your ranking on Google. This will naturally increase the traffic on your website and boost your business. 

Think like a customer, have you gone to the second page of Google for searching any product or query. So, if you are somewhere on the second or third page of Google, it does not matter as the response will be less. Create exciting and engaging videos to increase your ranking and get more leads.

Increases Social Media Engagement

In today’s time, social media management plays a vital role in promoting your product. It can make or break your audience, if they like your video, they will share it with their friends, but if they don’t like it, that can have a negative impact. 

Therefore, create videos according to different social media platforms as that can increase the reach, plus the customers will be able to connect with your brand emotionally.

Helps promote trust

The great part of videos is that they can help communicate emotions really well. As a small business, it is vital for you to make a personal connection with your audience, as that is the best way to create trust. It is not easy to instill trust in your potential customers, but once it is created, your brand will really benefit from it.

For inculcating trust among your audience, you can create various kinds of videos such as testimonial videos, how-to-videos, videos from the CEO, etc. All this can help create confidence among your customers about the product. 

Increases the understanding of the product

There are a few products that cannot be explained well with an image or text. With such kinds of products, it is always essential to create a product demo video. In this way, the audience will be able to understand the product better before they make the final decision.

You can also create an explainer video; in this, you can explain to the customers how it solves the problem, features, assembling it, different usage of the product, etc. Create one for your business and see how it boosts sales.

Budget-friendly tools

Do not spend too much on buying expensive tools. Just opt for a camera with at least a 1080p, some good lights, a free video editor, and you are good to go.

Tells a story that connects

You should have a compelling story so that when the viewers see the video, they feel emotionally connected to your product or brand. The best way of doing this is by contacting your existing customers and asking them to record the experience of the product.

For example, if you own a furniture business, ask them to create a small video stating its quality, uniqueness, comfort, durability, etc. This will evoke confidence among viewers when they see happy customers talking about your brand, team, and product.

Conclusion

Use these video marketing tips for your small business to help increase brand awareness, online presence and make your product viral. In fact, choose an online video editor carefully by looking at your requirements and budget, do not just go for the one that you think is trending.

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Flexible Packaging and Its Benefits

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Flexible Packaging

Flexible packaging is one of the packaging methods used for the distribution and preservation of beverages, food, non-food products and medicines. Flexible packaging is obtained from materials with high flexibility, such as paper, foil or plastic.  

Flexible packaging according to standard packaging methods using rigid products is both a more convenient and more efficient packaging method. In addition, there are many advantages it provides. Let’s look at the advantages of flexible packaging, which is a new generation of packaging technology, item by item.

What are the Advantages of Flexible Packaging?

Flexible packages, which is widely used in the industry, provides the advantages that we listed below.

Contribution to Environmental Production

Flexible packages are obtained by using much less energy for production and application stage compared to standard packets.

For Packaging thats provides enviromental friendly solutions, recycling is also very important. 

Flexible packages are generally made from recyclable products.

Therefore, flexible package solutions environmentally friendly method compared to standard package solutions that produced from petroleum based materials.

Lower Cost

Flexible packages are also reduces costs when compared to standard packages. Because of the fewer production material requirement that used for flexible packages, production efficiency increases.

Easy To Shape 

Thanks to easy shaping production materials, it can directly adapt to the products shape that it’s used for. 

Easy Transportation and Fast Shipping

Flexible packages has less volume and lighter packaging materials compared to standard packages.   In this way, the transportation of products becomes easier and cheaper. Transportation costs are minimized.

Possibility of Using Costumized Designs in Packages

Customization of flexible packages can be done in easily. By using simple design and printing services, the desired shape, color or text can be applied on packages.

Provides a Long Shelf Life

Flexible packages that have user-friendly structure, extends the shelf life of products. They protect products from external elements which harmfull for contents and ensures an extended shelf life.

Now let’s also talk about the Korozo flexible (korozoambalaj.com.tr) packaging products that offer you all these advantages.

Korozo Packages Providing the Advantages of Flexible Packaging

Korozo flexible packaging solutions meet all your packaging needs. With a wide variety of products and different packaging solutions, you can find your flexible packaging needs under one roof. 

Kororcy Stand Up Pouches

Kororcy stand up pouches that produced from PP mono and PE materials provides aluminum-free environmentally friendly solutions.

Kororcy Soft Bottom Thermoforming Films

Korozo also prepares user-friendly flexible packaging products for the packaging of food products. KORORYC Soft Bottom Thermoforming Film that is Polyamide-free is produced in 9-layer with next-generation technologies.

Kororcy Flowpack & Top Films

Recyclable flowpack and top films meet your flexible packaging needs in different areas. 

Thanks to products that produced by Korozo with latest technology, you can have benefit from all advantages of flexible packaging such as; lower cost, easy transportation, long shelf life and multiple costumization alternatives.  

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Do we need a down payment for your business loan?

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business loan

No, you do not need to put up any of your own money. You can get started with an instant approval process that takes just 15 minutes. The processing of your application will start right away. You can manage your loan from start to finish, too, without having to take a trip down to the bank.

What You Should Know About Putting a Down Payment on Your Business Loan

A common requirement from traditional lenders is the need for a down payment. For example, to qualify for a business loan, some ask applicants to have 20% of their cash into the deal to pay a down payment on the new equipment they’re purchasing with their business.

It is important to note that a down payment is not a requirement. However, it can give you more bargaining power or help with any cash flow issues that may arise. For example, suppose you do not have the money for a down payment. In that case, the business loan provider will still approve your application and fund your purchase. It just means that you would be responsible for paying off the entire balance sooner than if you had put some money into the business loan.

The lender looks at the strength of the business and how well it is performing financially to determine that risk. The company’s credit score will be used to show whether or not they can repay the debt.

What You Need to Provide for a Down Payment

The business loan company will only need your your financial information including your credit history. They will communicate with them to determine whether or not you are a suitable candidate for the loan.

You also need to complete a business loan application and provide the following:

proof of your company’s income (tax returns)
proof of your income (pay stubs)
your credit score and history for the lender to review (for qualification purposes only)

Note that you do not need to have been in business for any specific amount of time. It is more important to show you have a solid financial track record with a stable income over the past two years. If you have been in business for some time, this will help show potential lenders that you can repay your loan as agreed every month.

A common misconception from those shopping around for their first business loan is that they need some form of downpayment. This is not true. Whether you decide to make a down payment or not, you will still qualify for the loan and be able to purchase the equipment with no issues. So long as you can make your monthly repayments on time, it won’t matter if the business loan company does not receive a down payment from you.

According to Lantern by SoFi, “Before you start to apply for unsecured startup business loans, it can help to do some prep work to strengthen your pitch.” If you want to know more about business loans with no credit checks, contact a consultant today.

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THE NEXT GENERATION LEADER OF ENSO

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Vaibhav Maloo has had a career spanning a little less than 17 years and has spent a large portion of his life working to make Enso Group a success story. With its ups and downs, the group has created a modest niche for itself in energy, mining, healthcare and real estate. As a kid, his grandfather taught him how to sweep the floor and wash dishes, and today Vaibhav lives his life with similar values, that no work is too small. Little did he know, that when he went to the United States to study, he would discover that even the richest people in the country did that on their own.

Vaibhav always thought of himself as becoming a future business leader and doing it with national pride. Today, he is second in command in a multinational organization, that is family owned. He serves as the Managing Director of the group and has operational positions in the companies within it. Everyone evolves, and Vaibhav’s attitude and aptitude has taken a new direction owing to his diverse educational and living experiences in various countries like USA, UK and UAE, to handle Enso’s various offices or to get educated. He says, “living overseas makes one more patriotic and you feel like doing things to make your Nationality a better identity”.

Today, Enso Group is a multi-billion dollar enterprise and continues to grow. With the right targets and role models to give direction, combined with determination, grit and perseverance, one can achieve anything. These beliefs are what his father raised him with. His Jain upbringing and faith in the cosmos and karma gave him simplistic think. His vegetarian diet, providing him the necessary empathy and kindness.

Although he is Indian at heart, he believes that the world is too small, leave aside a Nation. There is beauty in diversity, both domestic and international. In a statement, Vaibhav said, ”Prime Minister Narendra Modi’s vision for higher amounts of Make in India products and services is commendable and during the pandemic, Enso Group’s foray into Sputnik V and Sputnik Light vaccine manufacturing has helped in increasing Indian output in the pharmaceutical sector and we are glad we could play a small role in it.”

He is a fan of cricket and can’t get over cricket since the days of Sachin Tendulkar. His favourite world leaders are Narendra Modi from India, and Barack Obama globally. His favourite movie stars are Anil Kapoor and Shah Rukh Khan, former for Nayak and latter for Swades. He loves slow music, both Hindi and English. Vaibhav has had a fairly fun college life and now keeps those memories close to his heart, while aiming to build in Enso,”an institution one day that people make memories around”.

While Vaibhav was extremely motivated by business rankings and was inspired to see his company and father in Fortune or Forbes, now he loves the idea of having strong bottom line and a sustainable way of working, having let gone of valuation game.

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