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One of the first playback singers in the Hindi film industry, the Lahore-born Shamshad sang more than 600 songs in Hindi, Bengali, Tamil, and other Indian languages. She worked with the cream of music composers from the golden era of Hindi film music. Legendary singer Shamshad Begum died in Mumbai due to illness. 23 April was her death anniversary.

Amarjit Singh Kohli



Shamshad Begum was born in Lahore on April 14, 1919, in a Muslim family and 3e had one daughter, Usha Ratra, who is married to Lieutenant Colonel Yogesh Ratra.

Shamshad’s talent was first spotted by her principal when she was in primary school in 1924. Impressed by the quality of her voice, she was made head singer of classroom prayer. At 10, she started singing folk-based songs at religious functions and family marriages. She received no formal musical training. In 1931, when she was twelve, her uncle took her to Xenophone Music Company for an audition with Lahore-based musician and composer, Ghulam Haider. An impressed Haider gave her a contract for twelve songs. Her father Miya Hussain Baksh who was very conservative agreed to let her daughter sing on the condition that she would record in a burka and not allow herself to be photographed. Though earlier untrained, Shamshad now got formal music training from sarangi maestro Hussain Bakshwale Sahab and music director Ghulam Haider. Between 1937 and 1939.

Her popular breakthrough came when she began singing on All India Radio (AIR) in Peshawar and Lahore in 1937. Producer Dilsukh Pancholi offered a role in his film, but Shamshad’s father threatened that if she appeared before the camera, he would stop his singing too. Consequently, Shamshad never posed for photographs, and few people saw her picture between 1933 and the 1970s.

Ghulam Haider used her voice in some of his earlier films such as Khazanchi (1941) and Khandaan (1942). The songs “Cheechi Wich Pa ke Chhalla”, “Mera Haal Vekh Ke” and “Kankaan Diyaan Faslaan” from Yamla Jatt, 1940 set to music by Ghulam Haider became a huge hit. Haider continued to compose hit songs that Shamshad sang for films including Zamindar, Poonji, and Shama. Director Mehboob Khan used Begum’s voice in Taqdeer (1943), where he introduced Nargis as the heroine. Shamshad was soon singing for other composers including Rafiq Ghaznavi, Ameer Ali, Pt Gobindram, Pt Amarnath, Bulo C. Rani, Rashid Atre, and M. A. Mukhtar, in the pre-independence era.

When Ghulam Haider moved to Bombay in 1944, Shamshad went with him as a member of his team, leaving behind her family and staying with her Chacha (paternal uncle). After the partition, Ghulam Haider migrated to Pakistan but Shamshad remained in Mumbai. Shamshad became a national star between the early 1940s and the early 1960s, having a voice different from her peers such as Noorjehan (also discovered by Haider), Mubarrak Begum, Suraiya, Sudha Malhotra, Geeta Dutt, and Amirbai Karnataki. Her peak period in the Hindi film industry was from 1940 to 1955 and again from 1957 to 1968.

Shamshad sang extensively for composers including Naushad, O. P. Nayyar, C. Ramchandra, and S. D. Burman from 1946 to 1960. Naushad acknowledged in an interview that he was indebted to Shamshad for reaching the top, as she was famous before he became known in the late 1940s. Later, Naushad chose Shamshad to sing four out of the twelve songs in Mother India.

Shamshad was the highest-paid female singer from 1940 to 1955 and again post-Mother India from 1957 to 1964. Music Director SD Burman achieved national fame with tracks sung by Shamshad as he was not well established as a music director in Hindi films. It was Shamshad’s song in his debut film Shikari (1946), “Kuch Rang Badal Rahi” and later in Shabnam (1949), Shamshad’s multilingual song “Yeh Duniya Roop ki Chor” and duet with Mukesh “Kismat bichharna tha” gave Burman immense popularity. Burman subsequently asked her to sing tracks in Bazar (1950), Mashal (1950), Bahar (1951), Shahenshah (1953), and Miss India (1957).

Shamshad had met OP Nayyar during her radio stint in Lahore, when he worked as an office boy delivering cakes for the lead singers. In 1954. When Nayyar got a break as a composer, he approached Shamshad to record songs for Mangu. Nayyar described her voice as resembling a “temple bell” for its clarity of tone. He worked with her until the late 1960s and gave her many hit songs, including “Ab To Jee Hone Laga” from Mr. & Mrs. ‘55, “Main Jaan Gayi Tujhe” from Howrah Bridge, “Zara Pyar Karle” from Mangu (1954), “Saiyan Teri Ankhon Mein” from 12’ O Clock (1957), “Thoda sa Dil Lagake Dekho” from Musafirkhana, and many others.

Several of Shamshad’s songs from this period remain extremely popular, including those acted by Nigar Sultana, such as “Teri Mehfil Mein” from Mughal E Azam and “Mere Piya Gaye Rangoon” from Patanga (1949), as well as “Saiyan Dil Mein Aana Re”, and “Boojh Mera Kya Naam Re (CID)”. “Milte hi aankhen dil hua” from Babul (1950) had a romantic duet with Talat Mahmood. Her duet with Rafi, “Chhala Deja Nishani” from Bazar (1949) became a mega-hit.

In the late 1940s, Madan Mohan and Kishore Kumar sang as chorus boys for her songs at the Filmistan Studio. Shamshad promised at this time that she would sing songs composed by Madan Mohan once he started his career as a music director and would accept a lower fee. She also predicted that Kishore would become a great playback singer. She later recorded duets with Kishore, including “Gori ke Nainon Mein Nindiya Bhari” from Angarey (1954) and “Mere Neendon Me Tum” from Naya Andaz.

Shamshad was at the peak of her career right from 1940-1955 and was the most in-demand female singer and highest-paid female playback singer from 1940-1955. But after her husband’s accidental death in 1955, Shamshad became a recluse and stopped accepting singing assignments, including recordings for a year. Though she had stopped recording her songs in the year 1955 after her husband’s death, the songs released between 1955 and early 1957 included songs from films such as C.I.D., Naya Andaz, Baradari, Mr. & Mrs. ‘55 and other hits continued to be popular. At this juncture, Mehboob Khan approached her in 1957 and said he wanted a full-throated voice for Nargis in Mother India. The first song she sang after returning to her career was “Pee ke ghar aaj pyari dulhaniya chali” for Mother India. She made a successful comeback, and subsequently recorded many notable songs for films such as Howrah Bridge, Jaali Note, Love in Simla, Bewaqoof, Mughal-e-Azam, Bluff Master, Gharana, and Rustom-E-Hind.

Playback singer, Lata Mangeshkar, started singing when Shamshad was at the peak of her career. Shamshad’s break after her husband’s death boosted Lata Mangeshkar’s career. In the early careers of Mangeshkar.

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Snehalata Memorial Foundation brings Sambhav on Stage at Triveni Kala Sangam



During the last two years, a lot of shows were organized online due to the raging pandemic. Now, most of the organizers have decided to conduct their events offline. Snehalata Memorial Foundation established in the year 1992, is a social organization that aims to spread awareness about classical music throughout the world. Snehalata Memorial Foundation is set to organise Sambhav on Stage with the tagline ‘Gayan Vadan Nritya’. The program is being organized at Triveni Kala Sangam, 205, Tansen Marg, Mandi House, Delhi, 110001 on the 19th of May 2022 from 6 PM onwards.

The program will start with a vocal, followed by a Tabla duet, and end with a Kathak trio recital. The performers have already performed online, this time they would be performing offline. During covid, the upcoming performers have suffered the most and Snehalata has planned to encourage young artists and present their art in front of the audience.

In a candid conversation tabla artist, Saptak Sharma who will be performing in the event said, “It’s completely an honor for me to be performing for Snehalata Memorial Foundation. Especially getting an opportunity after a long gap of 2 years is a whole another experience. I’ve been attached to this organisation and did some online concerts during the lockdown as well. A big thanks to Binay ji and the whole team for making this possible and getting the artists back on stage. It’s a whole different thing to live with the audience in a face-to-face way as compared to the online sessions. The essence of classical music lies in the baithak systems in which the artist is being praised by the audience and the music flowing out of that is completely felt differently. It’s always said music can only be felt and not seen. And that’s the best part about being on stage when you realise your audience feeling your music and reacting to it.”

The event features

Classical Vocal Recital by Abhijeet Mishra


Sarangi – Ejaz Hussain

Tabla – Kamil Khan

Duet Tabla Recital by Saptak Sharma and Ashutosh Verma


Sarangi – Mudassir Khan

Kathak Recital by Harshita Vaish, Disha Gupta, and Sagar Vishwakarma


Sarangi- Ejaz Hussain

Vocal- Zaki Ahmed

Tabla- Shubhan Khan

Padhanti- Aishwarya Rawat

Venue-Triveni Kala Sangam, Delhi

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In response to The Daily Guardian, Divij Singhal, Founder & CEO, ICCS, said ICCS’s mission is to outperform the industry by fostering innovation and forming collaborations with the world’s largest brands, as well as enthusiastic leaders and employees. The company envisions being one of the worlds’s most recognized and trusted BPM service provider, offering exceptional value to customers across all industries through cutting-edge technology and world-class service.

Q: What made you launch this business?

A: We looked at the domestic service industry and it was growing in the country and skilled people for voice and non-voice would be needed. We evaluated that there is a niche that can be created in this industry by the amalgamation of people and technology. That motivated us to be a part of this BPO industry.

Q: Goals and objectives when it is founded.

A: The goal was to be a leading player in this space of domestic BPO with the right quality and consistency being delivered to our customers at the right price.

Q: Business success so far

A: Our growth is consistent with the growth of 25% YoY, and something which we really can cherish is all our customers who started with us continued together, and we both grew over time. We believe in high quality and besides, we also give them the technology to improve their customer experience turning into retention.

Q: What will be the industry trends in 2023.

A: New-age technologies are emerging and making their mark in businesses across sectors. We feel that Artificial Intelligence and Machine Learning in particular will be buzzwords and their impact will be such that the BPO sector will witness growth concerning the people in the coming year. The yield per employee will increase and this trend will render a positive impact on the valuation of the BPO industry

Q: What are your future plans?

A: We are indeed joyous that we have had a successful run so far. Indeed, we had our fair share of ups and downs. But we take pride in the fact that we have surpassed them all and are bracing for exponential growth in the future. As far as our growth plans are concerned, we at ICCS are looking forward to expanding our footprints in tier 2 regions as well as in the metro cities. We are also planning to hire 1000+ employees by the end of this year. From the business perspective, our focus is to increase our presence in the healthcare and retail distribution verticals. On the whole, we are striving to bring about innovation as well as foster associations with reputed brands at the global level.

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True to its name, Vibe – The Sky Bar, a rooftop bar at DoubleTree by Hilton Gurugram Baani Square is back to serve its patrons.

Blessed with breathtaking city views and sparkling ambiance, this high-end rooftop bar is an ideal place to socialize with friends and family or for a corporate gathering. Wind down after a busy day in comfortable lounges while you enjoy the sophisticated bites and handcrafted concoctions to lift your spirits.

Enjoy an open-air dining experience in re-imagined spaces secured with stringent safety norms, where Mukesh Kumar, Executive Sous Chef has introduced an array of delectable choices in the eclectic menu which includes The Giant Chicken Wings, Kaffir Lime Gamberi, Kasundi Salmon, Crunchy Amritsari Fish Tots, Tenderloin Boti Popsicles, Raan, Ragi Chickpea Falafel, Mexican Tacos, Citrus Creme Brule, DoubleTree Cookie Pastry, and many more to choose from.

Timings: – 04:00 PM–12:00 AM

Average cost for two: INR 3500 plus taxes

For reservations: +91 9711216466

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During the last days of 2004, as a giant tsunami-ravaged a dozen countries, killing almost two hundred thousand people, researchers noticed something odd at the Yala National Park in Sri Lanka. The park, home to several hundred species, hardly had any animal carcasses. National Geographic magazine quotes observers reporting strange behavior from animals before the tsunami hit. Elephants screamed and ran for higher ground, turtles changed paths, and dogs refused to go outdoors. What did the animals sense that humans didn’t?

The pinstriped world of Wall Street might seem far removed from the forests of Sri Lanka, yet the same animal instincts run deep. Billionaire investor George Soros said that the onset of back pain is, for him, often “a signal that there was something wrong in my portfolio”. In his son’s words, Soros often “changes his position on the market” because “his back is killing him”. A study by researcher John Coates observed that traders who were more aware of their body rhythms made more profitable trades and could sense when ‘something just felt right.

Does this mean that we should trust our ‘gut instinct’ more often?

The answer, unfortunately, is not that simple. Almost every trader or gambler who places a bet feels that ‘today is going to be my lucky day. A look at the ranks of failed gamblers tells us that blind reliance on instinct can lead to ruin. Examples abound not just of businesses but entire kingdoms which were destroyed because the leader chose to act on an impulse or a whim. Giving our instincts a free run is like letting an angry elephant loose in a bazaar.

Scaling up and running a large enterprise requires standardization, and standardization leaves little room for subjectivity. Not surprisingly, our professional worlds elevate logic over instinct. The parameters for business decision-making, whether at Board meetings or client presentations, prioritize measurable metrics and tangible calculations. For a firm to say that decisions are made based on ‘gut feelings’ of key executives would be comical.

And yet, something valuable is lost when we rely too much on logic. Logic is often just a way for us to rationalize and reduce dissonance with a decision that has already been made based on our emotions. One needs to look no further than debates on Twitter or WhatsApp groups to witness this. Data can often be tortured to spit out a conclusion that suits a particular viewpoint.

In the numerous Board or investment committee meetings that I have attended, I have noticed that if you peel beyond the veneer of logic, key decisions almost always rest on softer factors, such as trust in the management team. Great investors focus on qualitative factors, such as the drive, energy, or integrity of the founders, instead of relying on metrics alone.

Can we leverage this power of instinct in our lives? Experience has shown me that there is a way.

First, we need to build deep expertise in the field in question. Coates’ study was done on experienced traders. My involvement in the stock markets dates back twenty-five years. Over two-thirds of those were spent focusing on left-brain analysis, involving numbers, financials, strategy, metrics, and so on. But in the last eight years, I have been able to transcend these and understand the softer realms of temperament, awareness, subtler patterns, behavioral biases, and so on. Yet, the latter would not have been possible without the former. The logical parts need to be integrated into muscle memory for the instinct to be robust.

Second, we need to polish our antennae. Today, as we increasingly tune into digital noise, we have lost the connection to nature and to the cues that it gives us. We need to tune in to signals from our bodies, minds, and the environment. Coates found that successful traders exhibited greater self-awareness of their body rhythms, such as heart rates. My practice of mindfulness meditation forms the core of my creativity, as it enables me to tap into intuition and get ideas for my writing.

As we eliminate the dust and cobwebs from our antennae, we re-establish our connection with our inner compass and with activities that nourish us deeply. We are then able to tap into the vast primeval universal intelligence. This intelligence works through processes that transcend logic and opens us up to the true power of instinct and intuition.

S.Venkatesh is the bestselling author of AgniBaan and KaalKoot, a leadership coach and an investor who has held key positions with JP Morgan, Credit Suisse and Macquarie. He writes about mindfulness and its link to creativity, business and wealth.

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Satellogic Inc. (NASDAQ: SATL), a leader in sub-meter resolution Earth Observation (“EO”) data collection, announced today that it has agreed with UP42, a geospatial developer platform and marketplace enabling direct access to Satellogic’s satellite tasking high-resolution multispectral and wide-area hyperspectral imagery via the UP42 API-based platform. The agreement includes the archive of high-frequency, high-resolution Satellogic data.

The companies made the announcement today at the Geospatial World Forum in Amsterdam, Netherlands, where UP42 CEO Sean Wiid and Satellogic Business Development & Sales Director Eldridge de Melo are featured, speakers.

“This exciting new collaboration gives UP42 customers a distinct advantage in rapidly creating geospatial solutions,” said UP42’s CEO Sean Wild. “Users can now derive insights from Satellogic data using algorithms and data fusion via our developer-first platform.”

Direct API access to Satellogic’s multi- and hyperspectral data – with intraday updates – supports rapid, timely, and frequent monitoring of critical assets in diverse sectors, such as energy, utilities, local government, and security. The UP42 platform’s REST API and Python SDKs can be fully customized, allowing UP42 users to build cost-effective solutions and quickly deliver end products to their clients.

“Our mission of democratizing access to critical Earth Observation data means making our data available where it’s convenient for end-users,” said Thomas VanMatre, VP of Global Business Development at Satellogic. “UP42 is a leading geospatial marketplace with value-added capabilities, enabling its customers to access and analyze data without extensive expertise. It is collaborations like this alliance with UP42 that will increase adoption of EO data across new markets, driving better decision making and outcomes.”

The growing Satellogic constellation currently consists of 22 operational small satellites, capable of acquiring 4-band (RGB NIR) multispectral data at 70 cm (1m native) spatial resolution over a 5km swath and up to 29-band (460-830nm) hyperspectral imagery at 25m resolution over a 125km swath.

During pre-processing, Satellogic imagery is optimized for analysis by Machine Learning (“ML”) and Artificial Intelligence (“AI”) applications – a significant benefit for UP42 users who will have access to more than 75 ML/AI algorithms on the UP42 platform.

UP42 users will be able to apply Satellogic data sets and extracted knowledge to support projects in a range of applications spanning the public and private sectors, including Agriculture and Forestry, Energy and Sustainability, Critical Infrastructure Management, Finance, and Insurance, Environment and Climate, and Government.

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OTT is giving more opportunities to actors: Aamna Sharif

In an exclusive interview with NewsX, actress Aamna Sharif mentioned that OTT is giving her the scope to perform different things as an actor and she is grateful that she is being able to be a part of all three platforms. For an actress, digital or OTT is an interesting place to be, plus the medium is big and gives opportunity to every actor for different sorts of roles and performances.



Actress Aamna Sharif recently joined NewsX for a fun conversation as part of our special series NewsX India A-List. In the exclusive conversation, the actress opened up about her role in the series Aadha Ishq, what drew her to the role, and much more.

Speaking about what attracted her to ‘Adha Ishq’, Aamna said, “The title itself is beautiful. I believe all of us have experienced adha ishq once in our life. It is a beautiful love story between Sahil and Roma, the journey of Roma (played by Aamna). The story shows the ten years of Roma’s journey of what happens in her life. The interesting part of this love story is that a couple in love gets separated and later their children fell in love. It’s a different concept which is most exciting.”

Talking about doing a romantic genre, she said she loves being a part of such projects as she is a romantic person and loves watching love stories. Adding further, she said, “I have been playing different roles and was waiting for something like this to come, something as intense as Aadha Ishq.”

When asked about her experience of working in an OTT platform and the scope of digital platforms, Aamna said, “I am loving it, I think it’s a blessing for all the actors because of the kind of scope it provides to all the actors for performances. The last show, which I did, was also a very challenging role and Roma has so many layers to its character. It’s a dream for any actor to do such challenging roles and OTT is giving that scope and space.”

Aamna further shared that it is very important to watch other actors’ performances. She explained that she loves watching the work of other actors as it is important to learn as an actor.

When asked about her previous role in Komolika, Aamna said, “I was scared to play Komollika as I have never played such a role ever before, even though in ‘Ek Villian’ my character had shades of grey but not as much as Komollika in KZK2.”

While talking about her last two years’ experience, Aamna said “The last two years have taught us to value small moments in life and be grateful towards life.”

Aamna further stated that OTT is giving her the scope to perform different things as an actress and she is grateful that she is being able to be a part of all three platforms.

Aamna Sharif stated that ‘Kahiin Toh Hoga’ was a game-changing project for her as it changed her life.

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