Mukesh Ambani’s Reliance Retail Ventures is set to launch the Chinese fast fashion brand Shein in the coming weeks. The products will be available both on Reliance’s app and in its physical stores, according to the sources.
Reliance Industries, Ambani’s oil-to-telecom conglomerate, reportedly partnered with Shein last year. The company is likely to appoint former Meta director Manish Chopra to lead Shein’s operations in India, based on information from executives familiar with the matter.
This partnership is one of many recent deals by Reliance Retail, which has introduced several international brands to India, including American jewelry maker Tiffany & Co and British online retailer ASOS.
Shein’s return to India comes four years after it was banned as part of a broader crackdown on Chinese apps following border tensions between India and China.
Reliance Retail will fully own the operations in India, and Shein will receive a license fee based on a share of the profits, as reported by ET. All sensitive and necessary data will be stored in India, with Shein having no access to it.
Once launched, Shein will compete with Walmart-backed Myntra and Tata-owned Westside in India’s fast-growing $10 billion fast fashion market, which is expected to expand to $50 billion by FY31.