The Indian beverage market has witnessed significant changes in consumer preferences over the years, and RTDs have become the obvious choice for many discerning customers. Various factors contribute to this growth and increase the demand for RTDs in today’s modern, fast-paced society. RTD beverages are indicative of changing tastes among Indian consumers In their choice of beverages. Also, globalisation has brought new trends and tastes into India, such as a desire for alternative healthier beverage choices.
It is anticipated that by 2030, the global value of the RTD market will rise from USD 1.22 billion in 2022 to USD 2.57 billion. The expectation is that by 2027, the Indian market will be similar in size as that of the US market, which was at USD 1.2 billion last year. The Indian market is continuing to evolve and expand, and as a result, RTDs are expected to exert more influence on how people consume drinks in India.
RTDs offer convenience and variety
One of the key factors making RTDs increasingly popular in India is the convenience, variety, and on-the-go appeal, they offer. RTDs are considered as a customer convenience beyond comparison in today’s world. This drink is perfect for today’s hectic life because it does not require any extra preparation but quenches one’s thirst or satisfies cravings instantly. The presence of several flavours and options makes the RTD segment more appealing. In this case, whether it is a regular cola or a refashioned fruit punch, RTDs offer multiple choices that suit different people’s tastes. They are also portable, making them ideal for someone who can’t stay in one place for long like travellers or adventurers. It is an easy product you can take anywhere at any time without compromising on the flavour or quality.
RTDs assure premium quality and consistency
The top brands for RTD products have established themselves in the market through their commitment towards delivering great taste. These companies source their ingredients from the best suppliers and employ modern production methods with utmost care. There are quality control procedures that they follow to ensure uniformity in taste, texture and the overall experience. The brand’s reputation for quality is maintained by monitoring every stage in the process from raw material selection to finished packaging. Quality and consistency never disappoint because each sip is a delightful experience that guarantees customers rely on their favourite RTD beverages for the finest taste. As a result, RTDs continue to be popular even amidst an ever-changing beverage market.
Changing consumer tastes
Through travelling, social media interactions and exposure to foreign brands, Indian consumers’ desire for novel, diverse options in drinks have changed greatly when compared todecades ago. At the same time, more casual drinking events are responsible for the wide acceptance of RTD worldwide. Previously mixed drink bars and restaurants served as the preferred places for cocktails, but with RTDs you can take them in ready-to-drink versions at your home, in meetings, picnics, or outdoor parties instantly. Also, changes in the global attitude towards healthcare have played a big role in making ready-to-drink beverages popular worldwide. Many manufacturers of RTDs now offer healthier alternatives, such as naturally flavoured drinks that have less sugar and are of lowcalories. Indian consumers have appreciated the shift to healthier RTD options since they are more concerned about wellness and responsible consumption.
The future of RTDs in India
It is expected that the demand for customisable and convenient beverages like RTDs will continuously grow due to constantly evolving Indian consumer lifestyles. Manufacturers are well positioned to capitalise on this trend by releasing new flavours, experimenting with new brands, developing new packaging to cater to different tastes and sets of audiences. Innovations in production techniques and quality assurance protocols will also contribute to the high demand of RTDs, guaranteeing customers a consistently enjoyable experience.
The author is the Founder and CEO of Salud Beverages.