Kajaria Tiles, the largest manufacturer of ceramic and vitrified tiles in the country, announced today that they would be strengthening their commitment to cricket by becoming the principal and front of jersey sponsors of the Royal Challengers Bangalore women’s team.
Smriti Mandhana, one of the most popular women cricketers in the country, has been named the captain of the RCB franchise, and she will lead a team composed of big names like Sophie Devine, Ellyse Perry, Renuka Singh,Richa Ghosh, and others in a bid to win the inaugural edition of the Women’s Premier League, which kicks off on the 4th of March in Mumbai.
Kajaria has been associated with Indian cricket for a long time, most recently as the title sponsors for India’s Zimbabwe Tour, speaking on the association Mr Rishi Kajaria, Joint Managing Director at Kajaria Ceramics Ltd, said: “We have been waiting for an opportunity to support Women’s cricket and the Women’s Premier League is the perfect platform. RCB is a team which has a very strong fan base and digital presence, and we are excited to partner with them to promote our shared ethos of Women Empowerment, our Women’s cricketers are among the best in the world and the Women’s Premier League will help bring their talent to the fore. The Women’s Premier League will have a great impact on Women’s cricket, and we are excited to be a part of a team that will no doubt inspire the next generation of girls to take up sports.”
Royal Challengers Bangalore are one of the most popular sporting teams in the world with 55.1 million interactions on Instagram in January 2023 alone. They will be drawing on learnings from their years of experience in the Men’s T20 League to ensure they create a winning unit with the Women’s Premier League.
Speaking on the occasion, Rajesh Menon, Head & Vice President of Royal Challengers Bangalore said,” We are delighted that Kajaria, an established Indian brand is our title sponsor for the inaugural women’s T20 league. We appreciate their partnership and support as we endeavor to play a key role in building and scaling the league.”
The Women’s Premier League was announced towards the end of 2022, with the successful franchise bids unveiled earlier this year. The 5 teams will play 22 matches across two venues in Mumbai with the finals slated to be on the 26th of March. The Women’s Premier League is expected to draw in a large audience with streaming expected to be free and the BCCI promoting Women’s cricket by allowing free entry for female fans to the games.