QYOU Media India has entered into a global distribution partnership with Coolita, a leading global smart TV+OS brand +. This strategic collaboration provides Coolita’s global audience with access to Q Play+’s diverse FAST channels, ensuring a seamless and engaging entertainment experience.
As part of this partnership, Coolita users in India and worldwide, with a variety of smart TV brands like Croma, Thomson, Panasonic, LLOYD, Itel, and others along with their operating software Coolita will have the privilege to stream QYOU Media India’s five channels – The Q, The Q Kahaniyan, Q GameX, Sadhguru TV, and BH Live for free.
“Our partnership with Coolita is a significant milestone in our mission to provide top-notch entertainment to viewers in India and worldwide. This collaboration allows us to strengthen our digital presence on connected TVs and offer our curated content to a global audience. We are excited to enhance the viewing experience and take a step closer to our audience with this exciting collaboration.” said Krishna Menon, Chief Operating Officer, QYOU Media India.
Addressing the partnership, Samuel Lin, Head of Partnerships, Coolita, shared, “This collaboration grants Indian audiences free access to curated Indian programs, enhancing their viewing experience with a localized touch. Users of TV brands supported by Coolita, such as Panasonic, Croma, and Thomson, can now enjoy Q Play’s five 24-hour channels at no cost. This strategic alliance significantly amplifies the local coverage and accessibility of Q Play’s offerings.”
Operating in over 80 countries across Southeast Asia, the Middle East, Africa, Europe, America, and beyond, Coolita’s reach is truly expansive. Notably, the company has successfully shipped over 2 million large-screen devices running the Coolita system in India, making it a household name in the region.